• How the fitness industry is RAPIDLY evolving. (2:22)

• How your business should be a DESIRE, not a necessity. (4:12)

• Why the scale model is broken. (6:42)

• Why is the quality of coaching going down? (11:55)

• Understanding your growth trajectory. (18:20)

• Acquisition vs. retention. (23:21)

• The difference between a rich vs. poor mindset. (25:25)

• Understanding a revolving pricing model. (26:27)

• Exclusive vs. inclusive marketing. (35:00)

• How the FTC is cracking down on online marketers and how to be compliant. (42:19)

• How to compete and win in 2024. (51:36)

• Respecting the journey. (58:00)

Related Links/Products Mentioned

• Visit NCI Coaching Con for an exclusive offer for Mind Pump Listeners! ** The event is April 3-6 in Orlando, FL. Secure your spot now – the future of fitness coaching is in your hands! Also, don’t miss our LIVE Q&A while we’re there! **

• Visit Entera Skincare for an exclusive offer for Mind Pump listeners! ** Promo code MPM at checkout for 10% off their order or 10% off their first month of a subscribe-and-save. **

• March Promotion: MAPS Anabolic | MAPS Anabolic Advanced 50% off! ** Code MARCH50 at checkout **

• Mind Pump Podcast – YouTube

• Mind Pump Free Resources

Featured Guest/People Mentioned

• Jason Phillips (@nci_ceo_jason) Instagram

• Alex Hormozi (@hormozi) Instagram

• Taylor Welch (@taylorawelch) Instagram

• Kevin Nations (@kevinnations) Instagram