The Marketing Factory

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy dives into the world of viral marketing on TikTok, sharing insights on how to elevate a boring business into a viral sensation. With over two decades of experience as an award-winning marketer, Marisa discusses the current distrust in digital media and the perception of influencers. She reacts to various viral marketing videos, illustrating the impact of branding through relatable examples, like how the type of laptop someone uses can shape perceptions. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:19 - The Power of Branding00:03:11 - The iPod Nano and Product Launches00:04:46 - Making a Boring Business Viral on TikTok00:07:06 - Marketing Help for Business Owners00:07:26 - Marketing Secrets: Scannable Content00:09:11 - Gary Vee on Content Creation

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance their marketing strategies. With over two decades of experience, she shares proven tactics for creating impactful marketing campaigns that yield real results. While many marketing promises come with guarantees, Marisa emphasizes the uniqueness of each business and shares her own success story of generating leads and business in just one month, covering an entire year’s marketing fees. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:00:10 - Understanding the 80-20 Rule00:00:41 - Welcome to The Marketing Factory00:01:02 - The Reality of Marketing Promises00:01:34 - The Power of a Solid Strategy00:02:06 - Introducing Talent Insight Solutions00:03:11 - The Role of Your Team in Business Growth00:04:14 - Choosing the Right Marketing Partner00:04:45 - Defining Business Purpose and Audience00:05:38 - Identifying Promotional Priorities00:06:55 - Finding Your Leading Lady in Business00:07:06 - Creating a Digital Strategy

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a marketing strategy in just 10 minutes. She encourages hairdressers to think creatively about their offerings, suggesting services like blow-dries that resonate with customers. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:04 - The Importance of a Marketing Strategy00:01:36 - Priming Your Mind for Strategy Development00:03:00 - Defining Your Business Identity00:03:42 - Identifying Your Target Audience00:04:14 - Analyzing Your Current Messaging00:04:55 - Understanding Your Competitors00:05:49 - Clarifying Your Offerings00:06:10 - Choosing Your Focus for Marketing00:08:06 - Creating a Targeted Campaign Example00:09:32 - Launching Your Campaign

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely on foot traffic at their stalls, to today's golden age of marketing, defined by the accessibility of the internet, social media, and email—tools that are available at a fraction of the cost compared to just a decade ago. She shares five powerful strategies to help businesses achieve impactful results in the coming year.Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:12 - Setting the Scene: A Look Back at Marketing History00:03:00 - Strategy 1: Personalization Through AI00:06:56 - Strategy 2: Video Marketing Domination00:09:16 - Strategy 3: Partnerships with Micro-Influencers00:10:53 - Strategy 4: Social E-Commerce and Integration00:11:27 - Strategy 5: Sustainability and Ethical Marketing00:12:43 - Conclusion: Taking Action in Modern Marketing

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your specific off-peak periods based on your industry—whether you're in tourism, back-to-school supplies, or holiday retail. I also talk about the challenges of relying on social media for marketing, comparing it to building a business on crown land, where changes are out of your control.Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps:00:00:00 - Introduction00:00:21 - Social Media as Crown Land00:00:42 - Welcome to The Marketing Factory00:01:03 - Marketing in the Off-Season00:01:25 - Identifying Your Industry's Off-Season00:02:07 - Rule 1: Define Off-Season for Your Audience00:03:00 - Christmas Shop Example00:04:03 - People are Creatures of Habit00:05:10 - Gym Membership Trends00:07:17 - Marketing Help Offer

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marissa Candy dives into the art of marketing products and services often deemed "boring." She challenges the notion of what constitutes a boring business and emphasizes that just because a product may seem unexciting, it doesn't mean the marketing has to be dull. Marissa encourages listeners to embrace unpredictability in their marketing strategies, suggesting that there are vast opportunities for creativity in every industry. With over two decades of experience as an award-winning marketer, she shares proven strategies to transform perceived limitations into powerful marketing campaigns that drive real impact. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps:00:00:00 - The Power of Unpredictability in Marketing00:01:03 - Identifying Boring Products and Services00:02:19 - The Importance of Attention in Marketing00:03:34 - Learning from Virgin Airlines00:04:59 - The Unpredictability of Steve Irwin00:05:30 - Finding Your Unique Angle00:06:22 - Case Study: Human Resources Marketing00:08:30 - Creative Approaches to Safety Messages00:10:03 - Redefining Boring into Exciting00:10:24 - Closing Thoughts and Call to Action

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the world of viral marketing and unconventional strategies. She shares her reactions to a viral video featuring young entrepreneurs who are making six figures a month through innovative use of Snapchat. Marisa emphasizes the importance of thinking differently about marketing and highlights the success of these young individuals who seized an opportunity in a lesser-known niche.Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction 00:01:00 - Viral Video Reactions: Snapchat Success00:03:10 - The Importance of Marketing Fundamentals00:05:10 - Burger King's Moldy Whopper Campaign00:07:40 - The Power of Branding: Gary Vee's Insights00:09:00 - Red Bull's Marketing Strategy and Social Proof00:11:00 - Building a Complete Brand Identity00:12:30 - Conclusion and Call to Action

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory Podcast, host Marissa Candy dives into the significance of a logo in shaping a company's identity and trustworthiness. Drawing on insights from studies, Marissa highlights that a substantial 90% of Australians believe a company's image, including its logo, affects their trust in the business. Furthermore, 60% of consumers are willing to pay more for brands they trust, underscoring the importance of a visually appealing and professional logo. Marissa encourages listeners to focus on their unique business identity rather than comparing themselves to larger companies, emphasizing that investing in quality can set their business apart and drive impactful marketing results. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps:00:00:00 - The Importance of Your Logo00:01:13 - How Much Does Your Logo Matter?00:02:48 - First Impressions Count00:04:36 - Logo as the Foundation of Your Business00:06:30 - Investing in Quality Logos00:07:51 - Learning from Successful Brands00:09:09 - Tips for Creating a Good Logo00:10:36 - Summary: The Impact of a Strong Logo00:11:08 - Conclusion: Building Customer Loyalty

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory Podcast, host Marisa Candy delves into the crucial topic of brand reputation and its impact on marketing success. With over two decades of experience in the marketing field, Marisa emphasizes the importance of making honest promises in your marketing efforts and delivering on those promises to build trust with customers. She highlights the challenges posed by the unregulated nature of digital media, where misleading claims can harm your reputation. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps:00:00:00 - Building Trust in Marketing00:01:04 - The Fastest Way to Destroy Marketing Efforts00:02:06 - Understanding Marketing Promises00:03:09 - Real-Life Examples of Promises and Deliveries00:05:05 - The Importance of Not Overpromising00:06:06 - The Untrusted Nature of Digital Marketing00:08:13 - Handling Bad Reviews00:09:40 - Lessons from Tom O'Toole00:11:35 - Conclusion and Call to Action

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of the Marketing Factory Podcast, host Marisa Candy dives into the essential elements that can make or break your website’s conversion rates. With over two decades of marketing experience, Marisa emphasizes the importance of having a functional website that allows users to reach their desired outcome within three clicks. She discusses the significance of responsive design, targeted content, and conversational tone to engage your audience effectively. Additionally, Marisa highlights the necessity of clear calls to action and suggests limiting the number of desired outcomes to two or three for maximum impact. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps:00:00:00 - Introduction 00:00:31 - Welcome to The Marketing Factory Podcast00:01:02 - Why Your Website Won't Convert Without These Three Things00:01:25 - The Visitor's Journey: Landing on Your Website00:02:08 - Treating Website Visitors Like Strangers00:03:00 - Avoid Shouting at Your Visitors00:04:28 - Targeted Content for Your Audience00:05:11 - Marketing Help for Business Owners

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, I dive into the challenges of marketing taboo services amidst changing industry regulations. I’ll be sharing why clarity in communication is absolutely crucial, and I’ll use the analogy of overloaded business cards that only end up confusing potential clients. I’ll also talk about how to navigate advertising constraints, especially in industries like healthcare, law, and finance, where the rules are particularly strict. Join me as I explore innovative strategies for promoting your services effectively, while still sticking to the necessary guidelines. You don’t have to throw in the towel just because the regulations have changed—there’s always a creative way forward!Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:03 - Welcome to The Marketing Factory Podcast00:01:24 - Marketing Taboo Services00:02:49 - Case Study Introduction: Joy by Nature00:03:41 - Game: What Does This Business Do?00:04:22 - Understanding Joy by Nature's Industry00:05:25 - Strategic Approach to Marketing Changes00:06:17 - Branding and Messaging for Joy by Nature

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marissa dives into the critical topic of choosing a marketing agency that delivers results. Drawing on her extensive experience as a founder and award-winning marketer, Marissa discusses the importance of ensuring a good relationship between your team and the marketing agency you select. She emphasizes that it’s essential to consider who in your business will be working with the agency and to ensure they mesh well with the agency's team. Additionally, Marissa shares insights on the significance of selecting an agency based on the location of your target audience. If you've ever had a challenging experience with marketing, you're not alone—this episode aims to equip you with the strategies you need to make informed decisions and achieve impactful results for your business.Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Choosing the Right Marketing Agency00:01:02 - Understanding the Importance of Relationships00:02:27 - Identifying Your Needs and Specialties00:05:03 - Evaluating Agency Experience and Success00:08:35 - The Importance of Location in Marketing00:10:00 - Trial Periods: Testing the Waters00:10:41 - What Makes The Marketing Factory Different00:11:25 - Key Takeaways and Final Thoughts00:11:56 - Closing Remarks and Call to Action

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marisa Candy dives into the world of marketing strategies that drive impactful results for businesses. She discusses the psychological tactics employed by supermarkets, such as the placement of fruits and vegetables at the entrance to trigger the health halo effect, encouraging customers to fill their carts. Marisa also shares her extensive experience as an award-winning marketer, offering insights into how to create profitable marketing campaigns. The episode features Marisa reacting to viral marketing videos, setting the stage for a lively discussion about innovative marketing techniques.Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction 00:00:20 - Psychological Hacks in Supermarkets00:00:32 - Understanding Marketing vs. Sales00:01:33 - What is Marketing?00:02:09 - Olaplex's Clever Marketing Strategy00:04:34 - Making Six Figures Online as a Teenager00:05:48 - The Print on Demand Business Model00:07:00 - Creating Value in the Market00:10:13 - The Importance of Visibility for Restaurants00:11:45 - Subliminal Marketing Messages

In this episode of The Marketing Factory podcast, host Marisa Candy discusses the reason why your marketing won't work and that's because of the critical importance of having a written marketing strategy or plan. She reveals that half of Australian businesses are currently operating without one, which significantly hinders their marketing success. Marisa emphasizes that poor planning leads to poor performance and encourages business owners to involve their teams in the strategy development process. With over two decades of experience in the marketing field, Marisa shares proven strategies to help listeners create impactful and profitable marketing campaigns. Tune in to discover how clarity can turn into actionable results for your business.Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callFollow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:24 - The Consequences of Poor Planning00:02:28 - Tug of War Analogy00:04:05 - Benefits of Having a Strategy00:05:08 - Defining Business Outcomes00:05:51 - Understanding Target Audience00:07:07 - Pain vs. Goals in Marketing00:07:41 - Importance of Market Research00:09:15 - Points of Difference (POD) and Unique Value Proposition (UVP)00:11:23 - Customer Feedback in Strategy00:12:08 - The Importance of Clear Goals

In this episode of The Marketing Factory podcast, host Marissa Candy shares 20 years of expert marketing advice in just 10 minutes. She emphasizes the importance of understanding your core purpose as a business. Marisa argues that effective marketing goes beyond simply selling a product or service; it's about delivering confidence and value to your customers. She discusses the pitfalls of cutting marketing budgets and the necessity of believing in the value of your marketing efforts. Tune in for Marisa's top tips on creating impactful marketing campaigns that truly resonate with your audience. Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you think differently about your marketing strategies.Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callFollow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:14 - The Importance of Planning00:02:49 - The Value of Marketing Investment00:03:32 - Know Your Audience00:04:14 - The Power of Regular Engagement00:07:29 - Staying True to Your Brand00:08:22 - Recognizing Milestones Beyond Sales00:09:35 - Continuous Learning: Evolving as a Leader

In this episode of The Marketing Factory, host Marissa Candy dives into the essential role of marketing and how it differs from sales. She emphasizes the importance of building awareness about products and understanding the outcomes that marketing aims to achieve, which can vary based on the stage of the business. Marissa shares her insights and proven strategies for creating impactful marketing campaigns that drive real results. Tune in to explore key concepts of marketing in a concise 10-minute format and learn how to turn clarity into action for your business.Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callFollow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:13 - What is Marketing?00:02:17 - Assessing Your Business Stage00:03:43 - Comparing Businesses00:04:15 - Marketing as an Investment00:05:31 - Generating Inquiries00:06:24 - Encouraging Action00:07:28 - Understanding Product Use00:08:10 - Choosing the Right Marketing Tactics

In this episode of The Marketing Factory, Marissa Candy shares the real backstory of what drove her to build her marketing career and business to a place where she could work with iconic brands like Toyota, Lexus, Mazda, and Subaru. She touches on the importance for businesses to implement innovative marketing tactics, improve branding, and drive lead generation to achieve impactful results. Just scraping the surface on this first podcast, Marissa also reveals what is to come from The Marketing Factory in future episodes, with over 20 years of marketing experience, she's set and ready to help you enhance your marketing efforts and boost your profitability. Turn the volume up for this one! Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callFollow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:00:21 - Embrace creativity in marketing00:03:43 - Starting a business young00:08:11 - Opportunities and sliding door moments