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In this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely on foot traffic at their stalls, to today's golden age of marketing, defined by the accessibility of the internet, social media, and emailβtools that are available at a fraction of the cost compared to just a decade ago. She shares five powerful strategies to help businesses achieve impactful results in the coming year.
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Timestamps:
00:00:00 - Introduction
00:01:12 - Setting the Scene: A Look Back at Marketing History
00:03:00 - Strategy 1: Personalization Through AI
00:06:56 - Strategy 2: Video Marketing Domination
00:09:16 - Strategy 3: Partnerships with Micro-Influencers
00:10:53 - Strategy 4: Social E-Commerce and Integration
00:11:27 - Strategy 5: Sustainability and Ethical Marketing
00:12:43 - Conclusion: Taking Action in Modern Marketing