#005 - Award-Winning Marketer Reacts to Viral Marketing Hacks 💡📈

13-11-2024 • 14 mins

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In this episode of The Marketing Factory podcast, host Marisa Candy dives into the world of marketing strategies that drive impactful results for businesses. She discusses the psychological tactics employed by supermarkets, such as the placement of fruits and vegetables at the entrance to trigger the health halo effect, encouraging customers to fill their carts. Marisa also shares her extensive experience as an award-winning marketer, offering insights into how to create profitable marketing campaigns. The episode features Marisa reacting to viral marketing videos, setting the stage for a lively discussion about innovative marketing techniques.

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Timestamps:

00:00:00 - Introduction

00:00:20 - Psychological Hacks in Supermarkets

00:00:32 - Understanding Marketing vs. Sales