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In this episode of the Marketing Factory Podcast, host Marisa Candy dives into the essential elements that can make or break your website’s conversion rates. With over two decades of marketing experience, Marisa emphasizes the importance of having a functional website that allows users to reach their desired outcome within three clicks. She discusses the significance of responsive design, targeted content, and conversational tone to engage your audience effectively. Additionally, Marisa highlights the necessity of clear calls to action and suggests limiting the number of desired outcomes to two or three for maximum impact.
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Timestamps:
00:00:00 - Introduction
00:00:31 - Welcome to The Marketing Factory Podcast
00:01:02 - Why Your Website Won't Convert Without These Three Things
00:01:25 - The Visitor's Journey: Landing on Your Website
00:02:08 - Treating Website Visitors Like Strangers
00:03:00 - Avoid Shouting at Your Visitors
00:04:28 - Targeted Content for Your Audience
00:05:11 - Marketing Help for Business Owners