#008 - Your Website Won’t Convert Without These 3 Things! 🚫 🕸️

The Marketing Factory

04-12-2024 • 11 mins

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In this episode of the Marketing Factory Podcast, host Marisa Candy dives into the essential elements that can make or break your website’s conversion rates. With over two decades of marketing experience, Marisa emphasizes the importance of having a functional website that allows users to reach their desired outcome within three clicks. She discusses the significance of responsive design, targeted content, and conversational tone to engage your audience effectively. Additionally, Marisa highlights the necessity of clear calls to action and suggests limiting the number of desired outcomes to two or three for maximum impact.

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Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to The Marketing Factory Podcast

00:01:02 - Why Your Website Won't Convert Without These Three Things

00:01:25 - The Visitor's Journey: Landing on Your Website

00:02:08 - Treating Website Visitors Like Strangers

00:03:00 - Avoid Shouting at Your Visitors

00:04:28 - Targeted Content for Your Audience

00:05:11 - Marketing Help for Business Owners