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In this episode of The Marketing Factory Podcast, host Marisa Candy delves into the crucial topic of brand reputation and its impact on marketing success. With over two decades of experience in the marketing field, Marisa emphasizes the importance of making honest promises in your marketing efforts and delivering on those promises to build trust with customers. She highlights the challenges posed by the unregulated nature of digital media, where misleading claims can harm your reputation.
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Timestamps:
00:00:00 - Building Trust in Marketing
00:01:04 - The Fastest Way to Destroy Marketing Efforts
00:02:06 - Understanding Marketing Promises
00:03:09 - Real-Life Examples of Promises and Deliveries
00:05:05 - The Importance of Not Overpromising
00:06:06 - The Untrusted Nature of Digital Marketing
00:08:13 - Handling Bad Reviews
00:09:40 - Lessons from Tom O'Toole
00:11:35 - Conclusion and Call to Action