The importance of conversion rate optimisation (CRO) for e-commerce businesses with Ilan Hurwitz In this podcast, Ilan emphasising the significance of data-driven decisions, user experience, and continuous innovation. He highlights the use of various tools such as heat mapping, Microsoft Clarity, Google Analytics, and sentiment analysis (and many more) to gain insights and improve user experience. Ilan also discusses the challenges businesses face in optimising their conversion rates, the need for patience, and the value of testing and refining processes. Linkedin -  https://www.linkedin.com/in/ilanhurwitz/   Mentioned podcast: Sonia Friedrich:  Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392 Ilan Hurwitz Can help eCommerce businesses grow revenue & profit with UX optimisation, CRO and Analytics. Here is how he can help increase your eCommerce conversion rate: 1. UX and CRO Audits: Deep dive into your site's analytics, usability and conversion pathways. - GA4 Funnel Analysis - User Research - Competitor & Industry Benchmarking 2. Landing Pages: Design and build conversion-focused landing pages that will beat your regular product page every day of the week. 3. Strategic A/B Testing Programs: Develop strategic roadmaps for A/B testing that systematically refines and optimises your website's conversion rate and user experience. If you want to learn more about his process and how they can help you grow, don't hesitate to reach out. Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Sustainability and innovation in product development In this podcast, we discuss the intersection of sustainability and innovation in product development, emphasising the need for eco-friendly materials, consumer-focused marketing, and effective brand reputation management. Susan highlights the importance of integrating sustainability into all aspects of the business, from product development to supply chain management and marketing, and the need for a holistic approach to innovation. Lastly, she stresses the potential benefits of sustainable innovation, including cost savings, operational efficiencies, and improved brand reputation. Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The concept of whole-body intelligence and how it relates to intuition in decision-making with Andrea Gharritt In this podcast, we discuss the concept of whole body intelligence and its role in decision making, particularly in times of uncertainty. Andrea emphasises the importance of tapping into different parts of one's intelligence, including the mind, heart, and gut, and the role of intuition and self-trust in decision-making processes. They also highlighted the potential benefits of incorporating a silent, reflective period before meetings and the need for a safe and supportive team culture to facilitate these discussions. Lastly, they discussed the future implications of whole body intelligence in areas like education, healthcare, and leadership, and the importance of nurturing one's mind, heart, and gut for grounded decision making and a different, more trustworthy world.     Linkedin   Learn more at http://www.thebld.com/ The Bold Life Design - Andrea Gharritt (@thebld) • Instagram photos and videos   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Integrating email marketing into your omnichannel strategy with Brandi Starr In this podcast, we discuss the importance and benefits of email marketing in an overall marketing strategy, with a focus on its role in the customer journey and its integration into omni channel strategy. They discuss the need for effective data management and analysis to inform strategies, and the significance of segmentation in database communication. Additionally, Brandi shares insights on successful and unsuccessful marketing campaigns, the concept of a campaign map for organising email programs, and the approach to managing unsubscribes and engaging with customers.     Linkedin More about Brandi Starr She is a true Modern Marketing Maven; She believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita, a marketing consultancy specialising in marketing automation and strategy for the Modern Marketer. She guides B2B and B2B2C companies at key pivot points to achieve sustainable growth through road mapping, modernising processes and removing friction from the customer experience. She also serve as an advisor and extension of marketing leadership to some of Tegrita’s largest clients including recognisable Fortune 500 brands including organisations in technology, manufacturing, financial services, and sports & entertainment. Voted one of the top 50 Women You Need to Know in Martech, 2018 her 20+ year career has spanned a variety of industries and marketing disciplines. She is the Co-Author of, the international best seller, CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.   Learn more at Revenue Take Over - https://revenuetakeover.com/ and https://tegrita.com/ Buy the book: CMO to CRO: The Revenue Takeover by the Next Generation Executive Follow on Twitter - http://www.twitter.com/ModernMktgStarr Listen to Brandi on her podcast – RevenueRehab YouTube: https://lnkd.in/gq-a-Emk Spotify: https://lnkd.in/gNQ2rs9B Apple: https://lnkd.in/guQcxSht Twitter: https://lnkd.in/gaQxjZUd Instagram: https://lnkd.in/g49fhirW TikTok: https://lnkd.in/d8PJ4wcG   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The significance of building strong connections with your customers In this podcast, Susan underscores the importance of building strong connections with customers as a strategic imperative for achieving long-term business success. She suggests incorporating real-life customer success stories into business narratives to instil trust and credibility. Susan also highlights the need to understand the audience, defining the business purpose beyond profit, and sharing the brand's origin story to humanise it. Encouraging customer engagement and crafting emotional narratives are also crucial for strengthening bonds with the audience. She reiterates that building strong connections is about cultivating meaningful relationships built on trust, empathy, and shared values.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Scaling up your business - what you need to know with Simon Tavernier In this podcast, Susan and Simon discuss the challenges and strategies of scaling up Stampix, a photo printing business that partners with brands, with a focus on the importance of building relationships with partners, maintaining customer satisfaction, and the need for operational flexibility. They also highlighted the significance of expanding beyond their domestic market and considering factors such as the quality of postal services in different countries. Lastly, they explored the importance of openness to new business models, seeking quality partners, testing strategies, and the significance of documenting their experiences through case studies for future reference.     Linkedin  Learn more at https://business.stampix.com/ And join Simon’s monthly newsletter on LinkedIn   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Understanding Emotional Intelligence in business: advantages, disadvantages, and improvement strategies In this podcast, we discuss the significance of emotional intelligence in modern business, emphasising its benefits in leadership, teamwork, customer relations, and organisational performance. Also identified potential drawbacks, such as overemphasis on emotions leading to irrational decisions. Lastly, Susan suggested strategies to enhance emotional intelligence, including self-awareness, self-regulation, empathy, social skills improvement, and seeking   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Top strategies to help you stay competitive in the market In this podcast Susan goes through a list of strategies to consider when trying to stay competitive in market.   Visit ⁠@more2marketing⁠ for more information or transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What makes great products great with Jeff Callan In this podcast we meet Jeff Callan, an author and product management consultant with 25 years of experience. Jeff has worked with a diverse range of companies, from startups to Fortune 100s, helping to scale their products and generate over a billion dollars in value. He shared his insights on what makes great products great, drawing on his experience and a recent book he authored. We learn the principles of creating successful products, with a focus on the importance of data, understanding customer behaviour, and managing the entire customer journey. They also explored the concept of the 'Wow. Now. Matrix' as a tool for evaluating technology and products, and the importance of having diverse perspectives in a team. Lastly, they touch on the evolution of technology, the impact of generative AI, and the need for continuous improvement in product management.     Linkedin Learn more at http://tyghtwyre.com/ http://whatmakesgreatproductsgreat.com/   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is the new frontier for marketing? In this podcast, Susan discusses the emerging trends in marketing, highlighting six new frontiers that marketers can leverage to enhance brand messaging and customer engagement. She emphasises the importance of exploring these areas, including metaverse marketing, growth marketing and analytics, and the evolution of social media marketing, among others. She also warned that failure to adapt to these changes could result in falling behind competitors.   Visit ⁠@more2marketing⁠ for more information and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us

Tips for entrepreneurs navigating the challenges of building a profitable online business with Paul Waddy? In this podcast, Susan introduces Paul Waddy, an accomplished e-commerce expert and author, who detailed his journey from launching a men's shoe brand to successfully selling online across various marketplaces such as Amazon, eBay, and Groupon. Paul shared that he found the retail sector challenging due to high overheads and employee turnover, leading him to shift to online business. He also revealed his upcoming book, "Learning to Sell Online for Dummies," set to be published in June 2024. Paul's success in e-commerce led to positions as Head of Operations and CEO of different companies and now he co-owns an e-commerce digital marketing agency, recently named Australia's best retail digital marketing agency. In this podcast they discuss the challenges and strategies of starting and managing an e-commerce business, with a focus on understanding and managing finances, protecting margins, and enhancing customer retention. They also emphasised the importance of automation, unique selling propositions, and a strategic approach to influencer marketing. Additionally, they shared their experiences and motivations for building online businesses, and the potential for e-commerce to continue its growth despite the recent downturn in retail.   Linkedin And website – Learn eCommerce     Visit ⁠@more2marketing⁠ for more episodes and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is the significance of colour in branding? Does it matter? In this podcast, Susan discussed the significance of colours in marketing and branding, emphasising their impact on evoking emotions, influencing consumer behaviour, and fostering brand recognition. She highlighted the importance of considering cultural interpretations of colours and avoiding overdependence on a single colour. Susan presented several examples of notable brands and their associated colours, such as Coca Cola's red, Tiffany & Co.'s blue, and Heinz's green ketchup. She concluded that researching the meanings of different colours is crucial in developing effective marketing and branding strategies. Susan also discussed the symbolism and associations of various colours in branding and marketing, explaining the implications of using each colour.   Visit ⁠@more2marketing⁠ for more episodes and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How photography can either made or break a brand with Lila Marvell In this podcast, Susan and Lila discuss the role of photography in marketing and branding. They explored the evolving trends in photography, such as bold, dynamic images, narrative-driven photography, and user-generated content. Lila shared her experiences working with various brands and the challenges of navigating different markets with different regulations. Lila stresses the significance of investing in high-quality photography for successful marketing campaigns.    ⁠Linkedin⁠ Lila Marvell is a commercial photographer and stylist based in Sydney Australia. Has spent ten years in the fashion industry working with brands to help drive sales in their business. Other links: Learn more at www.lilamarvell.com.au Instagram @lilamarvell   Visit ⁠@more2marketing⁠ for more info and transcripts Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Building a strong social media presence for your business In this podcast, we emphasised the importance of building a strong social media presence for businesses, offering ten tips including setting smart goals, understanding the audience, and creating quality content. The episode includes common pitfalls to avoid, such as inconsistency and ignoring data. Additionally, Susan stresses the importance of engaging actively, utilising analytics, and experimenting with formats to maintain a consistent brand image.     Visit ⁠@more2marketing⁠ for more info and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Content never sleeps – let’s talk brand marketing with Rachael Heaton In this podcast, we learn from Rachael (Director of mrkd agency) the importance of various content types in marketing strategies, emphasising the need for tailored content to specific channels and purposes. She highlights the common pitfalls of not understanding the importance of selecting the right voice and messaging for each content type, as well as the frequent copying of competitors instead of focusing on originality. Rachael also discusses the role of influencers in marketing and the importance of authenticity in content creation for businesses. It is stressed for the need to provide value to the audience, tailor content to meet their needs, and ensure it resonates with them.   Linkedin Rachael Heaton is an expert on performance marketing and runs a hugely successful marketing agency. Having worked with established brands such as HiSmile, Netflix, Samsung, and Coles – Rachael has also trained million-dollar agency teams. Her agency has worked with major clients such as Chris Hemsworth, Mark Wahlberg, co-founder of Google and co-founder of Redbull. Learn more at mrkd agency   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Exploring ethical considerations and sustainable practices in marketing In this podcast, Susan stresses the importance of businesses adopting an ethical and sustainable approach to marketing for long-term success and to meet customer expectations. She elaborates on the principles of this approach, which include transparency, authenticity, social responsibility, environmental stewardship, and consumer education. The benefits of these practices, such as building trust and loyalty, enhancing brand reputation, driving innovation and adaptability, and contributing to a better world, were also highlighted.   Visit ⁠@more2marketing⁠ for more info or to download the transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is empathetic marketing and how can we use this superpower with Mike Cadwell In this podcast, we discover a fascinating new area of marketing that needs more attention – empathetic marketing. Mike shares the importance of empathetic marketing, due to his background and approach in this field (which is how he got the name Marketing Medic!). It is highlighted that there is a need for active listening and understanding the client's needs and values to be successful. Mike shares his experiences with a boot camp gym in California that shifted its marketing strategy towards empathy marketing, resulting in a significant return on investment.     ⁠Linkedin⁠ Mike is a Marketing Strategist, TEDx and Professional Speaker, Best-Selling Author Find out more info about Mike and how he can help your business. Visit Because Business is Personal. Listen to the podcast today!   Mike is offering a special - $50 off his gap analysis session! Go to Because Business is Personal⁠ and enter to coupon code podcast (valid in 2024).   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The ultimate guide to digital marketing In this podcast, we learn about the critical role of digital marketing in contemporary businesses, noting its ability to increase brand recognition, foster engagement, and drive sales. Susan highlights the necessity of establishing clear objectives, comprehending the target audience, and examining competitors. Other areas discussed include various digital marketing channels including SEO, social media marketing, content marketing, email marketing, and PPC advertising, and the significance of creating high-quality, pertinent content. Susan concludes by emphasising the need to optimise conversion rates, analyse outcomes, and blend all components for optimal results.   Visit ⁠@more2marketing⁠ for more info and to access transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Discussing digital transformation and product culture with Joca Torres In this podcast, we learn more about digital transformation for products. Joca shares his views on digital transformation and product culture. Joca shared his experiences, emphasising the importance of bridging the gap between IT and business, and the need for a focus on results rather than just product development. They also discussed the trend of using apps for business and customer engagement, and the importance of experience in the C-suite for effective digital transformation.      ⁠Linkedin⁠ With over 30 years of experience in the Internet and IT market, Joca is a passionate technologist and manager who helps companies and their leaders bridge the gap between business and technology through education, coaching, and advisory services on product management and digital transformation.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

More 2 Marketing is a conversational podcast hosted by Susan Walsh, where various marketing concepts, products, and related business topics are discussed. Susan engages in conversations with industry experts to explore topics and provide valuable insights. The aim is to enhance strategies, approaches and principles that can be applied in real life – which is shared through examples. The podcast aims to provide valuable insights and discussions on a wide range of subjects, making it suitable for both beginners and seasoned professionals. The format of the podcast is conversational, fostering an engaging atmosphere for listeners to learn and exchange ideas about marketing/product strategies, business, trends, and best practices. Who will benefit from this podcast: Marketing, product and business professionals: Individuals working in marketing, product or business roles who seek to deepen their knowledge and stay updated on the latest industry trends and strategies.Business owners and entrepreneurs: Those looking to enhance their understanding of marketing concepts and tactics to effectively promote their products or services.Students and academics: Students studying marketing or related fields, as well as academic professionals interested in gaining practical insights and real-world perspectives on marketing.Podcast enthusiasts: People interested in engaging discussions and valuable insights on various marketing, product and business topics, regardless of their professional background. Add More 2 Marketing to your playlist now. Susan Walsh’s podcast, More 2 Marketing, serves as a valuable resource for anyone interested in expanding their knowledge of marketing/product/business strategies, branding, and product development in today’s dynamic business landscape. Through insightful discussions and expert interviews, Susan provides actionable insights to help her audience thrive. Interested in becoming a guest – learn more.