The significance of building strong connections with your customers In this podcast, Susan underscores the importance of building strong connections with customers as a strategic imperative for achieving long-term business success. She suggests incorporating real-life customer success stories into business narratives to instil trust and credibility. Susan also highlights the need to understand the audience, defining the business purpose beyond profit, and sharing the brand's origin story to humanise it. Encouraging customer engagement and crafting emotional narratives are also crucial for strengthening bonds with the audience. She reiterates that building strong connections is about cultivating meaningful relationships built on trust, empathy, and shared values.

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