Sustainability and innovation in product development In this podcast, we discuss the intersection of sustainability and innovation in product development, emphasising the need for eco-friendly materials, consumer-focused marketing, and effective brand reputation management. Susan highlights the importance of integrating sustainability into all aspects of the business, from product development to supply chain management and marketing, and the need for a holistic approach to innovation. Lastly, she stresses the potential benefits of sustainable innovation, including cost savings, operational efficiencies, and improved brand reputation.
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