What is empathetic marketing and how can we use this superpower with Mike Cadwell In this podcast, we discover a fascinating new area of marketing that needs more attention – empathetic marketing. Mike shares the importance of empathetic marketing, due to his background and approach in this field (which is how he got the name Marketing Medic!). It is highlighted that there is a need for active listening and understanding the client's needs and values to be successful. Mike shares his experiences with a boot camp gym in California that shifted its marketing strategy towards empathy marketing, resulting in a significant return on investment.

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Mike is a Marketing Strategist, TEDx and Professional Speaker, Best-Selling Author

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.