Get ready to jam out to some big ideas on episode 35 of the B-side! We're hanging out with Rob Campbell, Chief Strategy Officer of Colenso BBDO NZ, Aotearoa.

Rob is a creative badass - an ex-rockstar turned ad guru who knows that pushing boundaries and tapping into the power of culture, creativity, and chaos is essential for creating effective and impactful advertising campaigns. He's worked with some of the biggest brands on the planet, including Nike, Spotify, Virgin, and even Metallica, at agencies like Wieden+Kennedy and R/GA. Now, he's leading the charge at Colenso BBDO, one of the most award-winning agencies out there.

In this episode, Rob talks about his new book Dream Small, where a crew of planners and a photographer hit the road to capture how young people really see their lives and future, unfiltered. The project uncovered some uncomfortable truths that challenge the idea of New Zealand being a utopia of progress and harmony.

He spills the beans on his unique creative approach, strategic methods, and how fostering a culture where people feel free to take risks, create chaos, and make killer work is essential. He stresses the importance of diverse perspectives, why brands should have a point of view, not just a proposition, and how to connect with culture instead of just observing it.

This episode ain't for the faint of heart, but it's jam-packed with fresh, unapologetic ideas and opinions that will shake up your advertising and marketing game. Rob is a true gentleman and I had a blast chatting with him. Cheers!

P.S: Sorry about the audio quality, I had a few tech issues.

You can find Rob here: https://www.colensobbdo.co.nz

Or reach out to him on LinkedIn: https://www.linkedin.com/in/rob-campbell-723593/

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