Whether your interactions with government and public office holders fall into advocacy or lobbying can represent a critical difference for many types of organizations. The NGO sector, particularly, is often characterized by small-sized organizations, the budgets of which are often cash-strapped. So that ever-attractive source of funding through government is almost always one of the go-to places for cashflow purposes. As important as the differences are between advocacy and lobbying, there are critical differences within the operational definitions of lobbying itself. This episode of Before, Behind and Between highlights a few of the key differences and what makes each unique - as well as why it is increasingly important for organizational representatives from all sectors to have a solid understanding of these nuances.

Also be sure to check out Advocacy - Explained! and Advocacy - The Companion Handbook: A Guide to Advocacy and Lobbying in Canada and the United States, both available at Amazon.