So, estimates on just how much the global anti-ageing industry is worth currently range from US$30 to over US$100 billion. Creams, serums and just about anything that can be applied or ingested most likely, it seems, has some form of anti-ageing potential. For a price, of course. In this episode, Philip talks about another form of ageing, internal ageing. More importantly, we will look at your genes and how you can use bioactive ingredients in food to express their potential to reverse the ageing process.