A single company, EssilorLuxottica, owns so much of the eyewear industry that it’s hard to escape their gravitational pull — or their “obscene” markups. Should regulators do something? Can Warby Parker steal market share? And how did Ray-Bans become a luxury brand? (Part one of a two-part series.)

• SOURCES:
  • Neil Blumenthal, co-founder and co-CEO of Warby Parker.
  • Dave Gilboa, co-founder and co-CEO of Warby Parker.
  • Jessica Glasscock, fashion historian and lecturer at the Parsons School of Design.
  • Neil Handley, curator of the British Optical Association Museum at the College of Optometrists.
  • Ryan McDevitt, professor of economics at Duke University.
  • Cédric Rossi, equity research analyst at Bryan Garnier.
  • Tim Wu, professor of law, science and technology at Columbia Law School.

• RESOURCES:
  • "Leonardo Del Vecchio Dies at 87; Transformed Eyeglass Industry," by Jonathan Kandell (The New York Times, 2022).
  • Making a Spectacle: A Fashionable History of Glasses, by Jessica Glasscock (2021).
  • "Dave Gilboa and Neil Blumenthal: ‍A Vision for Business," by Lucy Handley (CNBC, 2020).
  • "The Roots of Big Tech Run Disturbingly Deep," by Tim Wu and Stuart A. Thompson (The New York Times, 2019).
  • "The Spectacular Power of Big Lens," by Sam Knight (The Guardian, 2018).
  • The Curse of Bigness: Antitrust in the New Gilded Age, by Tim Wu (2018).
  • "Statement of the Federal Trade Commission Concerning the Proposed Acquisition of Luxottica Group S.p.A. by Essilor International (Compagnie Generale d’Optique) S.A.," FTC File No. 171-0060 (2018).
  • Cult Eyewear: The World's Enduring Classics, by Neil Handley (2011).
  • A Far-Sighted Man, by Luca Goldoni (1991).

• EXTRAS:
  • "Direct-to-Consumer Mattresses," by The Economics of Everyday Things (2024).
  • "Are Two C.E.O.s Better Than One?" by Freakonomics Radio (2023).
  • “Are We in a Mattress-Store Bubble?” by Freakonomics Radio (2016).