This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠https://startwithvalues.com/⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: https://link.bradleyhook.com/brad. Meet our guest, Athin Cassiotis Athin Cassiotis is an accomplished business growth expert, investor, coach, mentor, consultant, and international speaker. He successfully runs multiple businesses, including a waste management consulting firm and his business growth coaching practice. Additionally, he hosts the Business Growth Show (https://www.athincassiotis.com/podcast/) and has delivered numerous speeches worldwide. Athin's entrepreneurial journey began at a young age and has led him to work with prominent brands and business owners, achieving six, seven, and eight-figure growth. Connect with Athin: https://www.athincassiotis.com/https://www.facebook.com/athincassiotis/https://www.linkedin.com/in/athincassiotis/https://www.instagram.com/athincassiotis/https://www.youtube.com/@AthinCassiotishttps://x.com/AthinCassiotishttps://www.tiktok.com/@athincassiotis Episode Summary: In this episode, Athin shares his wealth of knowledge and insights to help entrepreneurs and business owners scale their ventures. Starting with the fundamental importance of mindset and identity, Athin delves into strategies for building robust brands, the intricate nuances of sales and marketing, and the effective implementation of systems and AI in business operations. Throughout the conversation, Athin emphasizes critical aspects of branding, elaborating on how perception and emotion play crucial roles in successful branding. He offers valuable advice on developing a strong brand voice that resonates within the market. The discussion also addresses common challenges in sales, providing practical tips on transitioning from a product-focused approach to a service-oriented mindset, ensuring alignment of values and effective team delegation. Key Takeaways: Mindset and Identity: Building a successful business starts with adopting a growth mindset and continuously upgrading your identity to align with higher goals.Branding: Establish a strong personal and corporate brand by focusing on emotional connections and strategic messaging.Marketing Strategies: Utilize a mix of organic methods, paid ads, and strategic partnerships to attract and nurture leads effectively.Sales Techniques: Transition from a traditional sales approach to a service-oriented strategy with a focus on building intrinsic motivation within teams.Leveraging AI: Integrate AI tools to enhance efficiency, streamline operations, and maintain competitive advantages in a rapidly evolving market. Notable Quotes: "Marketing is the engine and branding is the fuel." "People don't like to be sold to. People love to buy." "Sales is more about serving. How can I serve this person in the best possible way?" "You’re only as good as the systems in your business." "AI can make a person double efficient in their daily tasks." Dive into the full episode for a comprehensive understanding of these strategies and more, and stay tuned for future episodes packed with invaluable business insights.

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠https://startwithvalues.com/⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. In this episode of The Brad Hook Podcast, we are joined by Lloyd Fickett, the founder of The Collaborative Way (https://collaborativeway.com/). Lloyd shares his wisdom on building extraordinary teams through collaboration, respect, and a small set of practices that enhance how people work together. This conversation dives deep into the core principles of The Collaborative Way, a methodology that has been transforming workplaces for over 30 years, making them more productive and fulfilling. Lloyd also discusses the importance of listening generously, speaking straight, being for each other, honoring commitments, and appreciation as foundational practices to success in both business and personal life. Tune in to learn how these practices not only improve company culture but also spill into people’s lives outside the workplace. Notable Quotes: “To be extraordinary as a team, it’s not enough that individuals are extraordinary. It’s about how we work together.”“We’re not just listening generously for the sake of it, we’re listening generously to move forward, accomplish our mission, our vision, our objectives.”“It’s not just about what we achieve, but how we achieve it.” Links: Connect with Lloyd on LinkedIn: https://www.linkedin.com/in/lloydfickettThe Collaborative Way by Lloyd FickettVisit the Collaborative Way website: https://collaborativeway.com/

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠https://startwithvalues.com/⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: https://link.bradleyhook.com/brad Wendy Alexander (https://www.linkedin.com/in/wendyaalexander/) is the founder and creator of Happy Career Hub (https://happycareerhub.com/), a renowned career coach, and business copywriter. With over 23 years of experience in corporate project management, Wendy has worked with major Australian companies such as Telstra and various banks and consulting firms. She specializes in writing resumes, LinkedIn profiles, cover letters, and negotiation packs for mid-level career professionals, as well as coaching clients through challenging career transitions and interview preparations. Wendy’s unique approach combines her extensive corporate experience with her passion for empowering individuals to find their best career paths. Episode Summary: In this insightful episode, Bradley Hook interviews Wendy Alexander, a seasoned career coach and founder of Happy Career Hub. Wendy shares her journey from working in corporate project management for over two decades to becoming an influential career coach, helping individuals at critical points in their professional lives. Through her personal and professional experiences, Wendy offers valuable advice on how to construct compelling resumes, excel in job interviews, and ultimately attain career fulfillment. Wendy provides a detailed breakdown of how job seekers can better articulate their achievements and strengths on their resumes using the CAR framework (Challenge, Action, Result) and the rule of three. She stresses the importance of investing in interview coaching to avoid common pitfalls such as waffling and failing to provide concise responses. Wendy also touches on her personal journey of overcoming adversity, growing up under apartheid in South Africa, and how she transformed her challenges into success through self-awareness and a strong support system. Key Takeaways: CAR Framework for Resumes: Utilize the Challenge, Action, Result framework to make your resume achievements clear and compelling. Rule of Three: Simplify your action steps and interview answers into three main points for better retention and impact. Invest in Interview Coaching: Professional coaching can significantly improve interview performance by providing honest feedback and structured practice. Transition from Victim to Creator: Personal empowerment and success often require stepping out of a victim mentality and taking proactive steps to create positive outcomes. Embrace Honesty and Community Support: True personal and professional growth starts with self-honesty and seeking support from a community when overcoming challenges. Notable Quotes: "The human brain works very well in threes. We remember threes. We like threes. I say always do three little action steps." – Wendy Alexander "I don't believe you have your full, well-rounded success until you give up the victim mentality and actually go and find your own empowerment." – Wendy Alexander "Where I've seen people really fall down in interviews is in the waffle, you know, talking too long, not answering the question." – Wendy Alexander "Love, community, family, honesty, spirituality – these values drive everything I do." – Wendy Alexander "Go out and live your life to the best and take the actions. One action every day is all you need to do to move towards any form of success." – Wendy Alexander In this enlightening episode, Wendy Alexander delivers practical strategies for career advancement and personal growth, making it a must-listen for anyone looking to navigate their professional journey successfully. Listen to the full episode and stay tuned for more insightful conversations on achieving career fulfillment and overcoming life's challenges.

This episode is brought to you by Brad's forthcoming book, Start With Values (https://startwithvalues.com/). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. In this episode of The Brad Hook Podcast, Brad (https://link.bradleyhook.com/brad) sits down with Asia’s #1 business coach, Daniel Tolson, to dive deep into the world of emotional intelligence, resilience, and the journey to personal mastery. Daniel shares his personal story of overcoming self-sabotage, including an unforgettable wakeboarding experience that taught him early on about the power of mindset. From his struggles with a learning disability to becoming the Australian men’s wakeboarding champion, Daniel explains how resilience played a key role in his success. Key Moments & Topics Discussed: 0:00: Daniel reflects on the Japanese proverb “fall down seven times, get up eight” as he introduces the concept of resilience in both life and business. 0:56: Daniel shares a pivotal childhood experience that helped shape his understanding of self-sabotage and limiting beliefs. 5:19: Daniel delves into the root causes of fear and perfectionism, explaining how they impact success. 7:05: Daniel recounts his journey to becoming the Australian men’s wakeboarding champion, despite facing numerous setbacks and injuries. 14:53: The conversation shifts to stress management, highlighting the critical role of sleep in maintaining peak performance, with insights from coach Vince Lombardi. 20:30: Daniel outlines the five pillars of emotional intelligence, discussing how self-awareness, motivation, and social regulation can help combat procrastination. 27:27: Daniel introduces a “new way” of goal setting, explaining how setting achievable goals can boost motivation and success. 37:49: Daniel talks about hiring and team building, emphasizing the importance of understanding behavioral and motivational styles to create a high-performing team. 43:19: Daniel explains the science behind emotional intelligence and its measurable impact on productivity, leadership, and personal growth. 52:40: Daniel introduces his breakthrough Mind Report tool, which offers listeners a chance to discover their emotional intelligence levels through a quick 90-second voice analysis. Connect with Daniel Tolson: Website: https://danieltolson.com/Experience the Mind Report: https://danieltolson.com/mind-report-free/Facebook: https://www.facebook.com/daniel.tolson.988Instagram: https://www.instagram.com/danieltolson/LinkedIn: https://www.linkedin.com/in/danieltolson/ Be sure to subscribe and leave a review if you enjoyed the episode!

This episode is brought to you by my forthcoming book, Start With Values: discover your values, reduce stress, increase clarity, and find meaning. Introducing Rachel Hamlin Rachel Hamlin is a distinguished mindset coach and somatic healer, catering primarily to high-performing founders and executives. Formerly a brand strategist and product leader, Rachel has an impressive background, having collaborated with companies ranging from Fortune 500 corporations to early-stage Ethereum startups across London, Berlin, and New York. She specializes in addressing chronic stress, healing burnout, revitalizing careers, and helping leaders grow. Her unique coaching approach eschews traditional goal-setting in favor of delving into emotional underpinnings and using tools like breathwork, EFT tapping, and somatic healing. Resources: Connect with Rachel Hamlin on LinkedIn: ⁠https://www.linkedin.com/in/rachelhamlin/⁠ Visit her website: ⁠https://rachel-hamlin.com⁠ Episode Summary: In this compelling episode, Brad Hook welcomes Rachel Hamlin to discuss her innovative approach to executive coaching and stress management. Rachel explores the significance of somatic healing and how addressing the body can resolve deep-seated issues driven by chronic stress. She shares her journey from brand strategist and product leader to a renowned mindset coach, helping high performers break through barriers and achieve sustainable success. Rachel emphasizes the importance of cultivating spaciousness and dealing with internal drivers of burnout to foster better leadership and personal fulfillment. The conversation further delves into the myths of productivity, highlighting the need to redefine personal metrics of success. Rachel encourages leaders to embrace practices that promote well-being and authentic self-expression without succumbing to societal pressures. She introduces strategies like embodied hypnosis, EFT tapping, and visualization as tools to overcome emotional resistance and unlock latent potential. The dialogue offers rich insights on how executives can transform stress into a source of resilience and become more effective and adaptive leaders. Key Takeaways: Cultivate Spaciousness: Making room for personal reflection and relaxation is crucial for tapping into creativity and passion.Internal Drivers of Burnout: Addressing self-worth and satisfaction can mitigate burnout more effectively than changing external circumstances.Productivity Myths: True productivity isn't about being constantly busy but rather achieving meaningful contributions each day.Emotional Resistance: Overcoming limiting beliefs and emotional resistance is essential for integrating well-being practices effectively.Visualization and Imagination: Employing visualization techniques can help manifest future goals and enhance personal and professional growth. Notable Quotes: "We decide things and act based on how we feel. And it's quite a subconscious mechanism.""Cultivate spaciousness. That’s the place where you're going to tap into those beautiful resource states.""Productivity myth…we're only working if we're sat in front of a computer or on a meeting and being accounted for.""Just because you can doesn’t mean you should…You have to forego making other people happy.""We can all do anything. To me, that is just a fact."

This episode is brought to you by my forthcoming book, Start With Values. Our guest: Brian Livingston is the founder of My Mentoring Guru, a successful entrepreneur, and a former police officer. Over the past two decades, Brian has assisted numerous individuals in building businesses that together boast a net worth exceeding $100 million. He now dedicates his efforts to helping first responders transition into entrepreneurship, mentoring them to achieve fulfilling, financially stable lives. Based in Edmonton, Alberta, Canada, Brian is also recognized for his work in the traffic ticket industry and his resilience in overcoming personal struggles, including a battle with late-stage colon cancer. In this episode: In this episode, Brad Hook (https://link.bradleyhook.com/brad) sits down with Brian Livingston, an inspiring entrepreneur and former police officer, to uncover his extraordinary journey from trauma and hardship to mentoring and success. The conversation delves into Brian's transition from policing to entrepreneurship, the profound impact of hitting a PTSD wall, and the trials he faced in rebuilding his life from scratch multiple times. Throughout the episode, Brian shares insightful lessons on leveraging one's skills, the importance of mentorship, and the need for a supportive community. Brian's journey is a testament to resilience and the power of mentorship. He emphasizes the necessity of finding a business mentor who can guide you through the pitfalls of starting and growing a business. Brian candidly discusses his pivotal moments, from overcoming workplace trauma to launching successful businesses in both traffic tickets and investment software. He also highlights the significance of service-oriented leadership, collaboration, and maintaining a positive mindset despite numerous setbacks, including his fight against cancer. Takeaways: Resilience and Adaptation: Brian's story illustrates the importance of bouncing back from setbacks and continually adapting to new challenges.Value of Mentorship: Emphasizes the critical role mentors play in guiding and accelerating entrepreneurial success.Community and Collaboration: Highlighting the power of a supportive community and collaborative efforts in achieving business goals.Service-Oriented Approach: Discusses the necessity of putting service above self-interest to achieve long-term success.Clear Roadmap and Goals: The importance of setting clear, actionable goals and mapping out the steps to achieve them. Brian Livingston on LinkedIn: https://www.linkedin.com/in/brian-livingston-583114268/My Mentoring Guru: https://mymentoring.guru/ Listeners are encouraged to connect with Brian on LinkedIn and explore his mentoring services through My Mentoring Guru. Tune in to the full episode to gain deeper insights from Brian’s incredible journey and stay tuned for more inspiring conversations and valuable content from our series.

Dr. Carrie Johansson is a psychologist, speaker, and author widely recognized as the "Sensible Psychologist" due to her practical, effective approach to mental health and well-being. With two decades of experience in private practice in Denver, Dr. Carrie specializes in managing anxiety, diminishing trauma, and improving team performance using evidence-based treatments. She frequently collaborates with corporate audiences, teams, and individuals to help them navigate life's challenges with greater ease and joy. This episode is brought to you by Start With Values (https://startwithvalues.com/) — get the book now: https://amzn.to/3yXSyA4 Meet Dr. Carrie: Book: https://amzn.to/3MqNR4HWebsite: https://www.selfhelponthego.com/ In this episode, host Bradley Hook (https://link.bradleyhook.com/brad) welcomes Dr. Carrie Johansson, also known as the "Sensible Psychologist," to discuss psychological flexibility, healthy communication, and the importance of setting boundaries. Dr. Carrie, with her extensive 20-year experience in private practice, offers practical advice for increasing happiness and maintaining emotional balance in our daily lives. Dr. Carrie delves into the concept of psychological flexibility, explaining its foundations in acceptance and commitment therapy. She highlights how accepting our present reality rather than clinging to past or future expectations can ease emotional stress. Emphasizing the role of thoughts and emotions and their impact on behavior, she shares practical tools to navigate these effectively. One of her key suggestions for managing negative emotions is simply labeling them, which can cut their intensity by half. The conversation also touches on the "boundary castle" analogy to help listeners visualize and set effective boundaries with people in their lives. Dr. Carrie offers several real-life examples to explain how setting thoughtful boundaries can reduce stress and improve relationships. Additionally, she talks about the importance of communication, using the assertiveness formula "I'm feeling because of, and I wish" to manage conflicts without judgment.

Dr. Jessica Koehler, an Associate Faculty Member in the University of Arizona Global Campus Psychology Department, holds a Ph.D. in School Psychology from the University of Maryland, where she researched teacher beliefs. Her background includes positions at Georgetown University, managing research assistants, and conducting neuropsychological evaluations in a functional neuroimaging lab. As a psychologist in diverse school settings, she conducted comprehensive psycho-educational assessments alongside roles as an undergraduate and graduate psychology instructor and social skills program evaluator. As a homeschooling parent and blogger for Psychology Today (https://www.psychologytoday.com/us/blog/beyond-school-walls), she is deeply invested in bridging the gap between psychology as a science and its practical applications in learning and everyday life. In this Episode: In this engaging episode, Brad Hook (https://link.bradleyhook.com/brad) interviews Jessica Koehler, a psychologist and educator with a deep understanding of child development, education, and well-being. Jessica's journey from traditional school psychology to homeschooling her two sons provides a unique perspective on divergent parenting and the application of psychological principles in everyday life. Her insights on customizing education to fit individual needs and the importance of positive parenting resonate throughout the episode. Jessica discusses various topics ranging from the benefits and challenges of homeschooling to the practical application of ancient wisdom in modern life. She emphasizes the significance of focusing on what we can control and the impact of diet, sleep, and exercise on mental health. Utilizing Martin Seligman's PERMA model, she outlines strategies for achieving holistic well-being and shares personal anecdotes to illustrate her points. The importance of curiosity, lifelong learning, and scaffolding is also explored, making this episode a rich resource for parents, educators, and psychology enthusiasts. Key Takeaways: Divergent Parenting: Emphasizes the importance of tailoring education and parenting styles to fit individual children's needs and family dynamics.Holistic Well-being: Introduces Martin Seligman's PERMA model and discusses the significance of balancing positive emotion, engagement, relationships, meaning, and accomplishment.Technology in Education: Advocates for the judicious use of technology like ChatGPT to enhance learning and productivity while maintaining clear boundaries.Ancient Wisdom: Highlights the relevance of Stoic philosophy and cognitive-behavioral principles in fostering mental resilience and emotional regulation.Nutrition and Mental Health: Explores the connection between diet and mental well-being, sharing personal experiences of the benefits of a low-sugar, high-protein diet. Quotes: "All of life is learning.""Figure out how we can help them use [technology] in positive ways rather than avoiding it entirely.""Today my goal is to be better than I was the day before.""Between stimulus and response, there is a space… and in that space is our freedom.""Focusing on what we can control and letting go of what we can't is a powerful tool for well-being." Connect with Jessica: Jessica's Blog on Psychology TodayJessica Koehler on X (formerly Twitter)Jessica on LinkedIn Jessica's Website: koehleracademy.com Books Mentioned: "The Obstacle is the Way" by Ryan Holiday"Brain Energy" by Chris Palmer Discover more about Jessica's perspective on education, mental health, and well-being by tuning into this in-depth episode. Stay tuned for more insightful discussions on holistic development and innovative approaches to learning and growth.

Meet our Guest: Lindsey Coffey Head of Community Engagement and Impact Awareness at EcoBranders2020 Miss Earth, the first U.S. representative to win the titleEnvironmental activist, model, and advocate for sustainable practicesBackground in Political Science and Communications Episode Summary: In this episode, Brad Hook connects with Lindsey Coffey, an environmental activist and the head of Community Engagement and Impact Awareness at EcoBranders. Lindsey shares her passion for sustainability, discussing the vital connection between human consumption patterns and the health of our natural ecosystems. Drawing on her experiences from a small Pennsylvania town to the global stage as Miss Earth, Lindsey emphasizes the power of mindful consumption and the role of consumers in driving market trends and corporate responsibility. Lindsey also highlights the importance of ethical marketing, transparent business practices, and adopting a circular economy model. She encourages listeners to engage with their communities, participate in legislative processes, and take small steps towards a more sustainable lifestyle, proving that sustainability and profitability can coexist. Connect with Lindsey: ⁠www.ecobranders.com⁠⁠www.lindsey-coffey.com⁠⁠www.instagram.com/lindseymariecoffey⁠⁠https://www.linkedin.com/company/ecobranders/⁠ Key Takeaways: Mindful Consumption: Prioritize quality over quantity and support companies with ethical practices to make a positive environmental impact.Empowered Consumer Choices: Consumers, through their purchasing decisions and advocacy, have the power to shape market trends and drive corporate responsibility.Ethical Marketing: Transparency and honesty in marketing are essential for building genuine connections and long-term consumer trust.Circular Economy: To reduce environmental impact, businesses should adopt models that ensure products are recyclable, upcycled, or compostable.Community Engagement: Local activism and participation in legislative processes are key to driving systemic change towards sustainability. Notable Quotes: “We are the ones who decide if we want to fall or if we want to climb.” — Lindsey Coffey“Slow action is better than no action, and you don’t have to go green overnight.” — Lindsey Coffey“Consumers really underestimate the power behind their purchases because they control market trends.” — Lindsey Coffey“Greenwashing is when a company portrays themselves as being more sustainable than they are. Green wishing is when a company genuinely wants to create a positive impact but lacks the awareness or knowledge to know how.” — Lindsey Coffey“The interconnectedness between nature and consumption is a complex relationship where human consumption patterns directly impact our natural ecosystems.” — Lindsey Coffey Listen to the full episode to delve deeper into Lindsey Coffey's insights, and stay tuned for more enlightening content that inspires mindful action toward a sustainable future.

Meet Dr. Mary Alice Mina: Harvard-trained, double board-certified dermatologist and dermatologic surgeonCo-owner of Baucom & Mina Derm Surgery in Atlanta, GeorgiaHost of the podcast “The Skin Real” Connect with Dr. Mina: Website: theskinreal.comFree resource: theskinreal.com/habits; Instagram: @drminaskin Episode Summary: In this insightful episode, Brad Hook (https://link.bradleyhook.com/brad) welcomes Dr. Mary Alice Mina, an accomplished dermatologist and dermatologic surgeon, to discuss comprehensive skincare routines, the importance of holistic health for skin vitality, and graceful aging. Dr. Mina shares her journey into the world of dermatology, her inspirations for starting “The Skin Real” podcast, and how she aims to clear up the confusion surrounding skincare with scientific and straightforward advice. Key Takeaways: Holistic Skincare: Healthy skin starts from within and involves maintaining overall body health.Simple Routine: Essential skincare components include a gentle cleanser, moisturizer, and sunscreen.Lifestyle Impact: Diet, stress levels, sleep, and physical activity significantly impact skin health.Cosmetic Procedures: Options like Botox and fillers can be done subtly to maintain a natural, youthful appearance.Grateful Aging: Embrace aging gracefully and appreciate each season of life.

Eric Fisher is a certified counselor specializing in trauma therapy with over 13 years of experience in the US and Canada. He is an expert in accelerated resolution therapy (ART) and the author of “The Martial Art of Recovery: Self-Mastery Practices to Subdue Addiction and Achieve Mental Wellness.” Eric holds black belts in both American Kenpo and Wado-Ryu, and he integrates martial arts principles into his therapeutic practices. Connect with Eric at: Website: www.recoveryartscounselling.comLinkedIn: www.linkedin.com/in/eric-m-fisher-5b83724aFacebook: https://www.facebook.com/RecoveryArtsCounsellingInstagram: https://www.instagram.com/recoveryartscounselling/⁠ Linktree: https://linktr.ee/ericfisherauthor⁠ Episode Summary: In this episode, Brad Hook (https://link.bradleyhook.com/brad) interviews Eric Fisher, exploring the intersection of trauma recovery, addiction, and martial arts. Eric shares his journey and insights on how martial arts can empower individuals to overcome addiction and achieve mental wellness. The conversation covers various topics, including the principles of self-respect, control, healthy aggression, and the effectiveness of Accelerated Resolution Therapy (ART). Key Topics Discussed: Introduction to Eric Fisher and his background in trauma therapy and martial arts.The empowering principles of martial arts and their application in addiction recovery.An overview of Accelerated Resolution Therapy (ART) and its effectiveness.Practical techniques for managing trauma, addiction, and mental health challenges.The role of curiosity, resilience, and self-compassion in overcoming trauma.

Michael Glassock is a seasoned coach, speaker, and podcast host who specializes in aiding professionals in health and social care to find joy and fulfillment in their careers within an eight-week period. Michael has extensive experience in corporate finance and the NHS, and he now leverages his expertise to inspire others through his coaching practice and his role at a university career center. He is an ICF-accredited coach focused on helping individuals live life on their own terms. https://www.michaelglassockcoaching.comhttps://www.linkedin.com/in/michaelglassockhttps://www.instagram.com/michaelglassockcoaching In this episode, Brad Hook (https://link.bradleyhook.com/brad) interviews Michael Glassock, a coach who empowers individuals in the health and social care sectors to rekindle their passion for their careers. Michael shares his transformative journey from a career in finance and the NHS to establishing his coaching practice, highlighting pivotal moments such as his father’s Alzheimer's diagnosis and his dedication to lifelong learning. The episode delves into Michael's approach to coaching, the importance of accreditation, and the distinction between coaching and mentoring, offering invaluable insights for anyone interested in the coaching industry. The conversation also explores the profound impact of core values on personal and professional satisfaction. Michael emphasizes the necessity of aligning one’s actions with their core values and offers practical advice for uncovering and living by these values. The duo also discusses the role of martial arts in shaping discipline and respect, the nuances of group coaching, and strategies for building confidence and handling stress. Throughout the episode, Michael's passion for inspiring others to live authentically and pursue their true calling shines through, making this a must-listen for anyone seeking to lead a more fulfilling life. Aligning Actions with Values: The significance of living in accordance with your core values to achieve fulfillment and reduce stress.Coaching vs. Mentoring: Understanding the key differences, with coaching being a more collaborative process and mentoring being more directive.Building Confidence: Overcoming fear and stress through small, actionable steps and maintaining a consistent, curious mindset.Martial Arts Influence: How disciplines like karate instill respect, discipline, and confidence, which are applicable in professional settings.Group Coaching Dynamics: Effective techniques for creating a safe, open environment in group coaching sessions to foster collective growth. "I get to wake up every day and inspire people to do what inspires them." - Michael Glassock"My purpose, my why, is ultimately to help inspire people to do what inspires them." - Michael Glassock"Coaching helps you go from where you are in your present day and moves you past barriers towards the future." - Michael Glassock"If they can be one step closer to living life on their own terms after this conversation, then I think we've both done quite a good job there." - Michael Glassock"If you are curious and consistent, God willing, you will be able to achieve whatever you set out to achieve." - Michael Glassock Explore the transformative insights shared by Michael Glassock in this episode to inspire your own journey towards living life on your own terms. Stay tuned for more uplifting conversations from the podcast!

In this episode, Brad Hook interviews Jennifer Jones-Patulli, an expert in conflict management and human systems dynamics. Jennifer shares her insights on transforming conflict from a destructive force into a creative and productive one. With over two decades of experience, Jennifer brings a wealth of knowledge on how leaders can harness the energy of conflict to foster innovation, growth, and strong relational dynamics within organizations. Key Topics Discussed: How Jennifer developed her unique approach to conflict managementDefining and framing conflict within systems- Practical strategies for leaders to manage conflict constructivelyThe role of self-awareness and empathy in conflict resolutionThe future of conflict management in organizational leadership Key Takeaways: Conflict is tension in systems and can be directed positively or negatively.Frame conflict as a creative opportunity rather than a threat.Self-awareness and empathy are crucial in managing conflict effectively.Transform assumptions into questions to facilitate productive dialogue.Embrace uncertainty by conducting small, responsible experiments. Notable Quotes: "Conflict can be an amazing creative force in your life if you engage with it in a certain way.""Conflict is tension in a system… it can be whatever you make it based on how you handle it.""Dealing with uncertainty is about knowing that we can take small, responsible risks, that we can do small controlled experiments that build on each other.""Can you position yourself as shoulder to shoulder with that individual rather than adversarial position face to face?""The creative potential of conflict… thinking about our long-term relationships and all the things you've been through that have made not only you stronger but us stronger." Resources and Links: Connect with Jennifer Jones-Patulli on LinkedIn: https://www.linkedin.com/in/jennifer-jones-patulli-ma-hsdp-a3a2027a/Visit Jennifer’s website: https://productiveconflict.us/Follow Jennifer on Instagram: https://www.instagram.com/productive_conflict/ Books by Jennifer Jones-Patulli: "Reconciling the Carrot and the Stick" "The Essential Mary Parker Follett: Ideas We Need Today" (edited volume): https://amzn.to/4foUG4j

Phoebe Pierpoint is a mindset coach who specializes in helping entrepreneurs reclaim their time and energy to fully enjoy their lives and businesses. With over a decade of experience in various business roles and operating seven-figure companies, Phoebe discovered that while business strategy is essential, it constitutes only 10% of success. The remaining 90% lies in mindset. Phoebe has developed a unique method that combines business growth strategies, mindset work, and self-mastery practices, promoting growth not just in business but across all life areas. Episode Summary: In this enlightening episode of the Brad Hook Podcast, Phoebe Pierpoint joins us to discuss the critical role of mindset in entrepreneurial success. Phoebe shares her journey from high-stress business roles to operating successful companies and ultimately helping other entrepreneurs find balance and fulfillment. She explains her holistic approach, which integrates mindset and strategy, and offers practical advice on preventing burnout, aligning business with personal values, and achieving sustainable growth. Key Takeaways: 1. The Importance of Mindset: Understanding that business strategy alone is insufficient; mindset plays a crucial role in executing these strategies effectively. 2. Holistic Approach: Combining mindset work with business strategies can lead to comprehensive personal and professional growth. 3. Preventing Burnout: Identifying specific stressors and addressing them can help prevent burnout and maintain high performance. 4. Customizing Strategies: Tailoring business strategies and mindset work to individual needs ensures long-term success. 5. Visualization and Flow: Utilizing visualization techniques and creating rituals can enhance focus, productivity, and the achievement of goals. Topics Covered: - Phoebe's personal journey and career evolution - The significance of mindset in business success - Practical strategies to integrate mindset work into daily business practices - Techniques to prevent and manage burnout - The role of visualization and creating effective habits - Aligning personal values with business goals for holistic growth Quotes: - "Your business cannot grow beyond your current mindset." - "Integrating mindset and strategy leads to growth in all areas of life." - "We don't avoid actions; we avoid emotions." Connect with Us: Phoebe Pierpoint - TikTok: https://www.tiktok.com/@uncage_me - Instagram: https://www.instagram.com/uncage_me/ - Website: https://uncageme.com/ Brad Hook - https://link.bradleyhook.com/brad Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more listeners and continue to provide valuable content. Thank you for tuning in! We hope this episode inspires you to take your business and mindset to the next level. Stay tuned for more insightful episodes.

Mark Talukdar is a former software engineer turned business and mindset coach. Born in India and educated in the USA, he has a rich background in the IT sector. At the age of 37, Mark experienced a transformative journey that reversed his health issues and led him to win his first bodybuilding competition. He now specializes in helping tech professionals, solopreneurs, and entrepreneurs through his company, Prosperity. Mark's inspiring story underscores his belief in small, consistent improvements and the power of mindset. Resources: Website: https://www.prosperitym.com/YouTube: https://www.youtube.com/@MarkTalukdarInstagram: https://www.instagram.com/marktalukdar/ Episode Summary: In this episode, Brad (https://link.bradleyhook.com/brad) connects with Mark Talukdar, a former software engineer who switched paths to become a successful business and mindset coach. Mark takes us through his incredible journey, from dealing with severe health issues to winning bodybuilding competitions. He emphasizes the importance of incremental improvements and how a 1% weekly growth can result in a complete transformation over time. Mark also discusses the role of mindset in setting and achieving goals and how breaking down a large goal into smaller, manageable tasks can lead to success. Mark's insights extend beyond fitness and health as he delves into his professional evolution from a shy software engineer to an outgoing salesperson and finally a business coach. Key takeaways from the conversation include the importance of authenticity in selling, the necessity of planning and discipline, and the benefits of acting out roles to overcome labels. Mark's story is a testament to the power of showing up, being consistent, and staying true to oneself. This episode is packed with actionable advice for anyone looking to make significant changes in their life and career. Key Takeaways: Consistent Incremental Improvement: Aim for 1% improvement weekly, leading to significant long-term transformation.Authentic Selling: Genuine honesty and deep-level conversations create meaningful connections and successful sales.Mindset and Discipline: Combining a strong mindset with disciplined planning and work ethic is key to achieving major goals.Acting as a Tool for Change: Use acting as a low-pressure way to experiment with new behaviors and overcome self-imposed labels.Balancing Health and Career: Effective time and energy management, along with smart prioritization, can help maintain balance across various aspects of life. Dive into the full episode for a deeper understanding of Mark Talukdar's inspiring journey and actionable tips for personal and professional growth. Stay tuned for more enlightening content from our podcast series!

In this episode, host Brad Hook (⁠https://link.bradleyhook.com/brad⁠) meets Athena Laz (https://www.athenalaz.com/⁠), a bestselling author, psychologist, and expert in the fields of dreams, spirituality, intuition, and the nature of consciousness. Known for her groundbreaking books, The Alchemy of Your Dreams (https://amzn.to/3zJTMPb) and The Deliberate Dreamers Journal (https://amzn.to/3XYQfa8), her works have been translated into over twelve languages worldwide. As a dream teacher and intuitive psychologist, Athena has a wealth of experience helping individuals explore their inner worlds and the larger, non-physical realms of consciousness. Episode Summary: Join us for an enlightening episode with Athena Laz, a leading expert in dreams, spirituality, and consciousness. Athena dives deep into the significance of dreamwork, lucid dreaming, and the vast potential that our dreams hold. Throughout the discussion, she shows how paying attention to our dreams can provide profound guidance and personal growth. Athena also shares personal experiences and practical tips for cultivating better sleep hygiene and setting the stage for richer, more insightful dreams. During the conversation, Athena elucidates the science and mysticism behind why we dream, touching upon various perspectives from neuroscience to spiritual practices. She explores the concept of lucid dreaming, offering advice on how anyone can begin to practice it. Athena also provides fascinating insights into how our dream states can enhance waking life, aiding in emotional integration, creativity, and even physical healing. Join us as we delve into the mysterious and transformative world of dreams. Key Takeaways: Importance of Sleep Hygiene: Practices such as limiting screen time before bed and maintaining a clean sleep environment are crucial for cultivating productive dream states.Lucid Dreaming Techniques: Regular reality testing during the day can help prime the mind for lucid dreaming.Dream Incubation: Asking your dreaming mind for specific guidance before sleep can lead to impactful, insightful dreams.Healing through Dreams: Personal anecdote about using lucid dreaming for physical healing, highlighting its potential beyond just psychological benefits.Integrated View of Consciousness: Both waking and dreaming states of consciousness are interconnected, and exploring non-physical awareness can lead to deeper self-understanding. Engage with the full episode for more in-depth insights and stay tuned for more enriching conversations.

Dr. Ginger Carlson is the co-founder of Mobius Dynamics and the CEO of the Multarity Project. An international speaker, educator, leader, and award-winning author, Dr. Carlson has extensively presented and written on creativity, communication, growth, and transformation. Her work aims to revolutionize dialogue, data visualization, and empathy building to bridge societal divisions. Episode Summary: In this episode, host Brad Hook (https://link.bradleyhook.com/brad) welcomes Dr. Ginger Carlson, who explores the transformative power of AI in facilitating human connection, empathy, and understanding. With her extensive background in education, dialogue coaching, and organizational leadership, Dr. Carlson unveils how the Multarity Project (https://www.multarityproject.com/) harnesses AI to visualize multiple perspectives, fostering empathy and innovation in various spheres, including mental health, conflict resolution, and education. Throughout the conversation, they explore the intersection of AI and emotional intelligence, showing how technology can enhance human capabilities. Dr. Carlson shares insights on the crucial role of empathy in today's polarized world and emphasizes the significance of nurturing curiosity and flexible thinking in education. Drawing from her experiences, she describes how visual representations created by AI can lead to profound personal and organizational insights. This episode is a must-listen for anyone interested in the future of AI-human collaboration, the importance of empathy, and innovative approaches to dialogue and problem-solving. Key Takeaways: Harnessing AI for Emotional Intelligence: AI technology can be powerful in fostering human connection and empathy by visualizing multiple perspectives and emotional contexts.Creating Safe Spaces for Vulnerability: The importance of an environment where people feel comfortable to express and share their perspectives without fear of judgment.Empathy through Multipolar Thinking: Embracing multiple perspectives enriches understanding and empathy, essential in addressing complex societal issues.Future of Education and Flexible Thinking: Education should nurture curiosity and flexible thinking to prepare future generations for rapid technological and societal changes.Personal and Organizational Growth: Visual representations created by AI can help individuals and organizations gain deeper insights, encouraging personal growth and more empathetic leadership. Notable Quotes: "It is really about understanding yourself deeper and being open to the idea that other people can have their perspective, too." - Ginger Carlson"The technology is at our fingertips for what we want to do around solving these human problems." - Ginger Carlson "Every time there's reporting that they grow in empathy for the other perspectives that exist around this issue." - Ginger Carlson"If we can't think in multiple perspectives, we're going to be at a disadvantage." - Ginger Carlson"So that state of curiosity and continuing to nurture it as we grow is essential." - Ginger Carlson Resources: * Multarity Project Website: https://multiarityproject.com * Dr. Ginger Carlson's Personal Website: https://gingercarlson.com * Start with Values - Values App, Course, and Book by Brad: (https://startwithvalues.com) Journey with us as we explore how AI can revolutionize human connection and empathy. Tune in to discover the future of dialogue, the power of flexible thinking, and how nurturing curiosity can transform education. Don't forget to check out the links in the show notes for more insights and stay tuned for more enlightening content from our series.

Connect with your host, Brad Hook: ⁠⁠https://link.bradleyhook.com/brad⁠⁠ The episode is brought to you by Start With Values. Discover yourself. Focus on what matters. Build a life of meaning. Visit: ⁠⁠https://startwithvalues.com⁠ Hadlee Garrison is a behavior change specialist, Ayurveda expert, and certified health coach. With an academic background in biopsychology and health behavior from the University of Michigan, Hadlee blends cutting-edge science with ancient healing modalities to help people optimize their physiology, energy levels, and emotional resilience. Her expertise includes Ayurvedic practices and modern behavior change techniques, focusing on automating healthy habits to free up mental and emotional energy for life's passions. Connect with Hadlee Hadlee Garrison on Instagram: ⁠@happyhealthyhadley⁠ Hadlee Garrison's Website: ⁠https://happyhealthyhadley.com/ Dosha Quiz: Available on Hadlee Garrison's website Episode summary In this episode, Brad Hook hosts Hadlee Garrison, a preeminent figure in health coaching and Ayurvedic practice. Hadlee explores the science of Ayurveda, intuitive eating, and the crucial distinction between energy management and time management. She shares invaluable insights into behavior change, emphasizing the automation of health habits and the unique challenges posed by different doshas – Vata, Pitta, and Kapha. Hadlee emphasizes the importance of aligning modern science with ancient wisdom, illustrating practical applications of Ayurveda to everyday health and well-being. From understanding the balance of elements within our bodies to adopting sustainable habits, Hadlee makes a compelling case for a personalized approach to health. Listeners will gain an understanding of intuitive eating, managing energy peaks and troughs, and the profound impacts of aligning daily routines with Ayurvedic principles. Key takeaways Self-Guidance System: Trust your intuition and innate knowledge about what is best for your own health and well-being.Understanding Doshas: Learn how Vata, Pitta, and Kapha doshas influence your physical and mental health, and how to balance them through lifestyle and diet.Intuitive Eating: Discover how to reconnect with your body’s signals to make healthier, more satisfying food choices.Automating Healthy Habits: Transform discipline into automated habits through small, consistent actions that eventually become effortless.Energy Management: Prioritize managing your energy over managing your time by aligning tasks with your natural energy levels and rhythms. Books Mentioned: Atomic Habits by James ClearElastic Habits by Stephen Guise

Connect with your host, Brad Hook: ⁠https://link.bradleyhook.com/brad⁠ The episode is brought to you by Start With Values. Discover yourself. Focus on what matters. Build a life of meaning. Visit: ⁠https://startwithvalues.com⁠ The Guest: Flora Nell is the co-owner of the Walk and Talk Club, which she has been running with her partner for seven years. With 16 years of experience as a Fitness Walking Leader and a background in the television industry, Flora combines her skills to promote mindful walking and community connection. The Walk and Talk Club collaborates with local businesses and supports charities, integrating exercise and nutrition in a joyful way. Connect with Flora Nell: • LinkedIn: linkedin.com/in/flora-nell • Website: walkandtalkclub.com Episode Summary: In this episode, Flora Nell shares her journey of founding the Walk and Talk Club, highlighting the importance of connecting with nature and each other. She discusses the benefits of walking, its positive impact on mental health and resilience, and the power of community. Flora and Brad unpack mindfulness, bridging generational gaps, and the importance of integrity and kindness in personal and global interactions. Key Takeaways: Connecting with nature and each other is essential for well-being.Walking has a significant positive impact on mental health and resilience.Building a community that includes people of all ages and backgrounds fosters connection and learning.Bridging generational gaps and valuing the wisdom of older individuals is vital for a harmonious society.Technology can enhance connection and learning but requires mindful use.Integrity and kindness are fundamental values for personal and global well-being. Sound Bites: “There is such a respect for each other. I just wish that the world would look and say, you know, this is how we do it. This is how we create peace.”“Let’s get together. I’ve learned so much from all the people. They have in turn given me so much.”“For an hour, you’re off your phone, you’re in nature and you’re with wonderful people. I mean, you know, honestly, how can you be depressed?”“Do not overlook this age group at all. They are a wealth of information.”

Connect with your host, Brad Hook: https://link.bradleyhook.com/brad The episode is brought to you by Start With Values. Discover yourself. Focus on what matters. Build a life of meaning. Visit: https://startwithvalues.com The Guest: Cash Lambert is the author of “Surf Therapy: The Evidence-Based Science for Physical, Mental & Emotional Wellbeing” (https://amzn.to/4cooiMz) and “Waves of Healing: How Surfing Changes the Lives of Children with Autism,” (https://amzn.to/3KLMhKa) both published by Hatherleigh Press & Penguin Random House. He is the Founder and Director of Editorial for American Surf Magazine and a former Editor for Hawaii’s Freesurf Magazine. Cash’s work has been featured in ESPN Outdoors, Surfing Magazine, Eastern Surf Magazine, the Outdoor Channel, Surfline, Stab Magazine, Flux, Patagonia, and more. Connect with Cash Lambert: Writing Website: https://www.cashlambert.com/Company Website: https://www.americansurfmagazine.com/ Episode Summary: In this episode, Cash Lambert reveals the world of surf therapy, exploring its impact on various populations and its future. Cash shares insights from his book “Surf Therapy” and highlights the growth and potential of this innovative therapy method. Key Takeaways: Surf therapy is a real and effective form of therapy for various populations, including veterans, children with autism, refugees, and individuals with PTSD.The growth of surf therapy is evident, with a focus on expanding its reach to inland populations through the use of wave pools and wave pool technology.The sector is working towards legitimizing surf therapy as a recognized form of therapy, backed by peer-reviewed research and data collection.The passion and dedication of surf therapy practitioners and organizations are driving the sector’s growth and impact, with a focus on maintaining program integrity and expanding the reach of this therapy.The future of surf therapy holds promise for addressing a wide range of mental, physical, and emotional health needs, with a growing emphasis on nature-based therapy and its positive impact on well-being.