All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast

This episode of The All Mats Taken Podcast is with the mesmerizing Indu Arora an Ayurveda and Yoga Teacher, mentor and author who considers herself a student for life. Her core philosophy is, ‘Yoga is work-in not work-out!” She is the author of Mudra: The Sacred Secret (2015), Yoga: Ancient Heritage, Tomorrow’s Vision (2005, 2019), and SOMA: 100 Heritage Recipes for Self-Care (e-book, 2020; updated hard copy, 2022). We discuss: The glamorization of asana and how to combat this as a communityThe real meaning of yogaThe importance of subtle in yogaFurthering your yoga studies with reliable resources And more! I've had the pleasure of talking with Indu a few times now and each time hearing her speak is like listening to a poem—full of wisdom and each time I listen to the conversation I get something new from it. Enjoy :) Links:  Showit Website Design & Templates: https://jerrettdigital.com All Mats Taken Home: https://allmatstaken.com Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital Watch the Episode on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g Indu's Book Shop (Hard-copy and e-books): https://www.yogsadhna.com/shop/list/for_your_mind Get SOMA - 100 Heritage Recipes for Self-Care in E-Book format on Amazon*: https://amzn.to/4cZpLsQ Check Out Indu's Website: https://www.yogsadhna.com/ Follow Indu on Instagram: https://www.instagram.com/induaroraofficial/   *By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

In this episode, we dive into a question many yoga teachers face when building their online presence: Should you start with a landing page or a full website? We break down the key differences between these two options and explore which is best for attracting new students, building your brand, and growing your business online. Tune in to discover how to make the best choice based on your current goals, resources, and offerings. In this episode, we cover: The main differences between a landing page and a websiteWhen to use a landing page vs. a website as a yoga teacherExamples of effective uses for each to grow your yoga businessPractical steps and tools to get started today Links: All Mats Taken Resources: https://allmatstaken.com/resources  Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Since having my boy the majority of my yoga practice has been introspective and I've focused on the limbs outside of asana in more depth. This week Saucha (cleanliness or purity) came front and centre in my mind and I got to pondering how I can embody it into my business to make my life easier and become more productive. Today's episode is all about the Niyama Saucha and how it may apply to your business. Links: The Yamas & Niyamas: Exploring Yoga's Ethical Practice by Deborah Adele*: https://amzn.to/4eRZgXU  Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital *By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

If I could count the number of times someone asked me to "make me a website quickly, it won't take you long" I would be rich. While yes, building a website doesn't take long if you know what you're doing OR you have a solid support. BUT regardless of what platform you're using or whether you're hiring a designer or building it yourself with a template there are four key ingredients you need to have before you can get started. Once you have these four things you'll not only have a great foundation for your business and marketing set but you'll also be ready to build your website easy-breezy.  Links: Get the DIY Branding Workshop: https://allmatstaken.com/resources  Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: https://allmatstaken.com/resources  Showit Website Design & Templates: https://jerrettdigital.com/shop Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting allmatstaken.com/tree  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Today we're exploring the psychology of pricing and how yoga teachers can use it strategically in their yoga business. Whether you're teaching in-person at a studio, hosting private sessions, or running online classes, understanding your expenses and your audience is the foundation for a sustainable business that pays the bills. This episode explores pricing basics then jumps into advanced strategies you can play with to encourage your students to dive further and commit more. We cover: Charm Pricing and the Left-Digit EffectAnchoring Effect & Decoy PricingOdd vs. Even PricingFree and Limited-Time OffersQuantity Discounts and Bundling Strategies And more! Ready to build a strategic and profitable pricing system for your yoga business? Head over to allmatstaken.com/resources and download my pricing cheat sheet, workbook, and spreadsheet. These tools will guide you in confidently pricing your offerings to cover your costs and set the foundation for a sustainable, profitable business.  Links: Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: https://allmatstaken.com/resources  Showit Website Design & Templates: https://jerrettdigital.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

On today’s episode, we have the inspiring Johanna Liana a mindset coach, author and host of The Girl That Went For It Podcast. She is passionate about helping entrepreneurs live their best life, however that looks for them in both their business and personal lives. She is also an advocate for the idea that running your own business doesn't have to feel hard. We’ll cover: How to know when you’re ready to jump all in on your business Common beliefs holding entrepreneurs back Unconscious vs. conscious beliefs and how to overcome them How to prepare yourself for transitioning from an employee to a full-time business owner And more! This episode is packed with practical advice and actions you can take to transform your mindset and get you ready to step into being the CEO of your business and life!   Links: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital  Check out Johanna’s Course: https://johannaliana.thrivecart.com/aligned-life-mastery-online-course/  Connect with Johanna on Instagram: https://www.instagram.com/johanna_liana/ and https://www.instagram.com/johanna.liana.coaching/ Subscribe to Johanna’s Podcast on YouTube: https://www.youtube.com/c/Johannaliana Listen to Johanna’s Podcast on Spotify: The Girl That Went For It Podcast https://open.spotify.com/show/11ZHMoEH1oCj8wRiSo8dcu?si=54738d72ccb34621 Check out Johanna’s book Living With Purpose: Daily Reflections For Personal Empowerment*: https://amzn.to/3RSRqUn  Check out Johanna’s book Believe in Life: How to dance in the rain*: https://amzn.to/4cwawYW  Check out Johanna’s Gratitude Journal*: https://amzn.to/45SFFDr  *By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

Have you ever asked for referrals to a service? Did you take someone up on their recommendation? The answer is probably yes. In today's episode we discuss how to incorporate referral marketing and leveraging them to grow your yoga business in a low-effort manner. Links: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Today’s interview is with the marvellous Manu Molina a nomadic wellness enthusiast on a mission to elevate your yoga and wellness biz journey. A former yoga teacher turned Retreats Director, Manu brings a wealth of experience — from teaching internationally to directing retreats at Six Senses Ibiza. In 2018, Manu embraced entrepreneurship in Thailand, navigating hurdles with resilience. Despite the challenges of COVID, a new purpose emerged — empowering yoga and wellness pros in online business and marketing. Now, Manu is here to guide others in upleveling their game. We’re going to discuss: The benefits of running a retreat We answer whether or not the retreat space is overly saturated How to stand out as a retreat leader 10 methods for selling out your retreat And more! But even if you’re not planning on running a retreat stick around because the sales strategies Manu shares are all highly valuable tools you can adapt to whatever high or low ticket offer, course or workshop you may be selling.  He is such a star and I’ve loved getting to know Manu over the past few months as friends on Instagram then as a speaker at this years summit. I know you’ll enjoy this fun chat. Links: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital  Check out Manu's 2025 ZenPreneur Biz Bootcamp to elevate your yoga and wellness business from stunning Thailand. Use the code AJ2024 at checkout or in your discovery call for a bonus gift exclusive to All Mats Taken listeners*: https://yogabizmentor.com/bootcamp-thailand/  Check out Manu’s Website: https://yogabizmentor.com/  Connect with Manu on Instagram: https://www.instagram.com/yoga.biz.mentor/  Learn more from Manu on YouTube: https://www.youtube.com/@yoga.biz.mentor    *By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

A common question I get asked as a website designer in the wellness space is "Do I need a yoga teacher website?" In this episode we're going to discuss whether or not having a website for your yoga teacher business is important. Then we'll dive into 11 reasons how a yoga teacher website can help you grow and manage your biz. Links: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital Try OfferingTree and get 50% off your first three months or 15% off your first annual subscription*: https://allmatstaken.com/tree  Take Showit for a test-run with a 14 day trial then get your first month free visit*: https://allmatstaken.com/showit  *By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

Today's episode is a little bit different. Over the years I have found it inspirational listening to other people's positive birth experiences and I found that these trickled back into my consciousness when I was pregnant. So I've decided to share mine too. It didn't go to plan, but ultimately the main goal of having us both out the other side healthily was achieved.  My yoga practice played an integral part in making this into a positive birth story. I discuss how learning and embodying the eight limbs of yoga and the koshas helped me trasform what could have been a somewhat traumatic experience, into an affirmative one. Links: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

On today’s episode, we have the inspirational Claudia Spahr founder and CEO of HolyMama. She is a Business Mentor, Bestselling Author, and Best Business Woman Award Winner. In 2013 Claudia birthed a unique concept of retreats for mothers and children via HolyMama. Since then she has hosted 78 retreats herself and impacted thousands of women and children. Her pioneering work in the wellness industry has enabled other female entrepreneurs to create their matrifocal businesses via the HolyMama Certification. The ripple effect of these leaders has revolutionized retreating for mothers and children worldwide. Claudia has led 100s of transformational retreats around the world since 2008, inspiring tens of thousands via her books, retreats, and courses. Claudia believes in the power with each other in the resonant LoveField. Claudia is led by her three projector children, whom she calls her New Earth Guides. We’ll cover: What goes into running mother and child retreats Overcoming obstacles as a woman and mother in business Balancing life as a business owner and mother Banishing “Mom guilt” And more!   Links: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital  Get Claudia’s free video series: Become a Sold Out Retreat Leader: https://hub.holymama.info/sold-out-retreat-leader/  Check out Claudia’s Website: https://holymama.info/ Connect with Claudia’s on Instagram: https://www.instagram.com/_holymama_/ Check out Claudia’s books*: https://amzn.to/4cRDjqq    *By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

On today’s episode, we have the wonderful Rachel Scott teacher trainer and yoga education expert. She combines thousands of hours of teacher training experience with her academic expertise with a Master of Science in Online Education to help yoga teachers and studios create transformational educational experiences. Rachel supports students, teachers, and trainers to share their passion, find their voice, and inspire others. In addition to authoring five books, she has written for Yoga International, YogaUOnline, and the Huffington Post, and exuberantly shares her knowledge through her coaching, YouTube channel, online courses, and free online classes.  We’ll cover: How to choose your course topic The essentials to planning your courses 101 of making an engaging course people complete Course pricing strategies Marketing tips And more! I’ve had the pleasure of chatting with Rachel a few times now as she was a key speaker at this year's summit. As well as being an absolute wealth of knowledge Rachel is so much fun Links:  Showit Website Design & Templates: https://jerrettdigital.com   All Mats Taken Home: https://allmatstaken.com   Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital   Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital   Check out Rachel’s Website: https://www.rachelyoga.com   Connect with Rachel on Instagram: https://www.youtube.com/rachelscottyoga   Subscribe to Rachel on YouTube: https://www.instagram.com/rachelscottyoga

Figuring out your niche as a yoga teacher when you have multiple interests and want to help everyone can be tricky. In today's episode we explore why, especially if you're struggling to decide, you should choose a niche, the benefits of having a niche to help you grow your business and a strategy to help you choose.  I will also share my struggles with niching down in my businesses over the years, how not choosing one held me back and the benefits I've experienced one I finally chose something.  Links Mentioned: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Jess from Frisch Copy to chat with us today about how to use storytelling in your emails to build trust and connection with your audience. Jess is a copywriter, storyteller, yoga teacher, and nature nerd who believes in the power of connection in all areas of her life. And when it comes to creating that connection to grow both her biz and those of her clients, she does so with engaging, story-driven emails.  Writing can seem scary at first, but Jess works to empower ethically-minded entrepreneurs to start telling their stories, helping them realize they all have valuable, meaningful moments in their life that are perfect for emails, no matter how normal or “boring” they may initially seem (because really, those are the best ones). I met Jess through this year’s All Mats Taken Summit in the Facebook group. She introduced herself and as copywriters are a website designer's best friend I was instantly like, let’s connect! So we got talking and I knew I had to introduce her to you because she is an incredibly valuable person to have in our community. Links: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital Connect with Jess on LinkedIn (her platform of choice!): https://www.linkedin.com/in/jessfrischolz/ Follow Jess on Instagram: https://www.instagram.com/frischcopy/ Grab Jess' Free PDF Guide "Use story-driven emails to grow your biz." https://frischcopy.ck.page/unforgettable-emails

Every few years there seems to be a fad of people arguing email marketing is dead! But is there any truth to this? In this episode we look at the stats and compare email marketing to social media marketing. Learn which is more effective for growing your yoga community online. Links Mentioned: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Today, I have a special episode in store for you with the amazing Rina Jakubowicz. She's the founder of Rina Yoga and Super Yogis, is a master teacher who has been teaching yoga, teacher trainings, leading international retreats and life/business coaching in English and Spanish for over 23 years.  In this interview we discuss: practical tips on how to embody yoga philosophy into your life and yoga teaching businesshow to embed yoga philosophy into your business foundationsapplying this ancient wisdom into our modern liveswhy you shouldn't give yoga classes away for free And so much more! Links Mentioned: Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital  Watch the Episode on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g   Rina's Recommended resources: Check out Rina’s website: https://rinayoga.com Rina's Super Simple 5-Step Strategy to Go From a Struggling Yogi to Reliably Making 6-Figures/Year in Record Time: http://careerinyoga.com/training  Apply to Train with Rina: https://www.careerinyoga.com/apply  Connect with Rina on Instagram: https://www.instagram.com/rinayoga  Rina's Bestselling Book: The Yoga Mind: 52 Essential Principles of Yoga Philosophy to Deepen Your Practice: https://amzn.to/42QDkXW  A. Parthasarathy Website: https://www.vedantaworld.org A. Parthasarathy - The Fall of the Human Intellect: https://amzn.to/4dHV4Kk Eric Pastel - Emotional Empowerment Movement: https://amzn.to/3UKwfEZ

If you've ever wondered what goes into running an online summit and whether it is right for you in your yoga business, this is the episode for you! At the time of recording I've just finished organizing hosting the second All Mats Taken Yoga Business Summit. We'll explore what a summit is, how they work from a marketing perspective, the pros and cons of running a free virtual summit and find out if they will work for you to grow your community as a yoga teacher. Links Mentioned:  Learn More About Summits: https://allmatstaken.com/summit-skyrocket  Showit Website Design & Templates: https://jerrettdigital.com  All Mats Taken Home: https://allmatstaken.com  Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital  Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital Follow on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g

Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun dong it! Hi, I'm Adrianne - your hostess and business bestie! I'm the founder of Jerrett Digital, a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, certified teacher in vinyasa, yin, and prenatal yoga, and a lifelong student. In this podcast, you'll learn from expert guest interviews from the yoga world and passionate solo episodes by me! So let's dive in, find your flow and grow!