Ep13 - Torrin Minutillo - Attergy

Leadership Unlocked

09-02-2022 • 40 mins

In this episode, we meet Torrin Minutillo from Attergy. Torrin has a successful Real Estate Business however he has moved into a Business Coaching role where he helps leaders navigate their business journey.

The conversation around above-the-line and below-the-line interactions is particularly interesting as we discover the importance of courage.

A Seasoned Business Veteran, Proven Under Fire.
Torrin Minutillo began his entrepreneurial career back in 1989, cutting his teeth in the
retail space. The first venture at the tender age of 24 was in the video rentals business.
Within a few short years he was part-owner in 3 locations. This was a time before
mobile phones and internet instant communication.
By building businesses in those times, he began to understand the power of
connection and creating a customer experience which was to become the
foundational platform for his success in years to come. Of course, no one could know
how the world would evolve – as we know from history, video library stores went the
way of the dodo.
Fast forward a period of 18 years after starting, buying, and selling 8 different
enterprises. Torrin arrived at a career in real estate, establishing his own agency in
2007 that focused on commercial real estate sales, leasing and property
development. At the age of 44 with a young family and business going very well, he
ran into the global economic crash of 2008, which almost wiped him out.
Upon reflecting, he realized he did not deal with the crisis very well but learnt some
huge lessons. Torrin managed to keep the real estate business afloat, then got back
in the saddle with renewed vigour and a mindset geared around growth and change.
Rather than being a reactive business owner, he began to use his research,
observations, and experiences to create different habits, behaviours, and responses.
The result was dramatically increased success and a new way of doing business
using an inner game operating system created from internal strength. More
importantly, this newfound success gave rise to an idea.
Over time, Torrin developed it into a system, one that he now refers to as The Inner
Game. It was through the process of rebuilding the commercial real estate company
and meeting a lot of business owners from every part of the spectrum that sparked
his interest in wanting to know what made the high performers achieve what they did
and what made the strugglers stay in that position.
Through many years of observation, study and experimenting with his own business,
Torrin uncovered the invisible barrier that was holding owners back. Now after 32
years’ experience in business he devotes a lot of his time, while still running his
successful real estate company, to helping other business owners pull down their
invisible barrier.

He developed this into a simple coaching model that reveals the hidden
determinants that will empower your business life to whatever outcomes you’re
looking for.
Torrin is now, through his business Attergy Coaching System helping many other
business owners discover their own pathway to a fulfilled business life.
Empowering Achievement with Courage.
Take the time to talk to Torrin about your business journey – you’ll be better for the

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Do you have a leader you would like me to interview? Email me at craig@craigbulmer.com.au

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