#117 Grant Butteriss | How to Test Your Business idea Before Taking the Leap

29-08-2024 • 1 hr 20 mins

So you've got a business idea, how do you know if it's good enough to take the leap? In this episode you'll learn a specific process for answering that question. Repeat founder Grant Butteriss shares one of the most valuable lessons he ever got in business (and the cost). Then, he shares a simple framework you can use to stress test your idea before taking the big bet. If you've ever wanted to do your own thing, but don't know where to start - this episode is for you.

Also in this ep:

01:30 Introducing Grant and His Background

03:08 Grant's Journey in Business

04:57 Challenges and Strategies in Business Growth

06:58 The Reform Story

19:19 Lessons from Business Failures

30:13 Validating Business Ideas

40:37 The Importance of Targeting Specific Groups

42:17 The Role of Connections in Problem Solving

45:12 Avoiding Common Mistakes in Customer Development

46:29 Balancing Passion and Pragmatism

50:38 Building a Business Model Hypothesis

55:57 Vitamin vs. Painkiller Solutions

01:07:13 Testing Customer Interest and Commitment

01:11:38 Overcoming the Fear of Failure

👉 Grants' Linkedin profile
👉 Grants' website

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