The Roofer Show

Dave Sullivan

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you. read less
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Episodes

396: ENCORE: What’s Your Roofing Business Really Worth with David Lupberger
Yesterday
396: ENCORE: What’s Your Roofing Business Really Worth with David Lupberger
If you’ve ever spent any time thinking about retiring or any other reason for why you might sell your business somewhere down the line, don’t miss today’s show!My guest, David Lupberger, helps contractors with strategies in exit planning when they’re thinking about selling their businesses. There’s a lot that goes into this planning, and that is what we’re going to get into today.David is not only a business coach, but he’s also the owner of Remodel Force, an author, and he currently writes a monthly column for Qualified Remodeler magazine. He is a friend of mine and a fellow member of an amazing Mastermind group. What you'll hear in this episode:When most business owners walk out the door, the value of that business walks with them because their businesses depended on their participation, their knowledge, and their experience.According to David, your real job is to work yourself out of day-to-day-operations, because the long-term goal is that the company works as well and creates revenue as well without you as it does with you.You create equity, a transferable asset, when you have a company and people that can continue when you’re not in the day-to-day operations.David addresses the “value” of a company.Preparing to leave can take years, and involves contingency planning.Three things to consider regarding the end purpose of your business:When do I want to transition out of day-to-day?If I’m replacing myself, which will usually increase overhead costs:Do I have a financial foundation in place to deal with that overhead?How will I increase revenue to pay for that additional overhead?Am I able to identify a successor?With exit planning, allow for a minimum of five years, and realistically seven to eight years.David explains the rewarding and transferring of equity concept.David drills down into various contingency scenarios and explains why having backup plans is so vital.Resources:Connect with John DeLaurier: Peach Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services!
395: Recession-Proofing Your Roofing Business: Essential Strategies
30-08-2024
395: Recession-Proofing Your Roofing Business: Essential Strategies
Is the roofing business headed for a recession? We are seeing a real drop off in leads, and it’s been a crazy year for contractors. You should be recession-proofing your business, but, in reality, you need to have a strong foundation to weather ANY storm. If you do the work upfront to build that strong foundation, you’ll not only survive but thrive in the face of a downturn. Listen as Dave and John discuss this topic and give their best tips to help you weather the storm and come out on top!What you’ll hear in this episode:John’s take on 2024 and essential KPIsPut the pedal down on marketing with social media opportunities and good hashtags.Get aggressive with door hangers and postcards.“Small guys will stay small without a marketing strategy.”Don’t put your head in the sand!Be unique and differentiate yourself among your competitors.KNOW your numbers! Run your business by the numbers!Rely on your CRM.How Dave and John are working with contractors to help them thriveJohn’s perspective on what drives his business forwardYour profit margin should be at least 40%!The importance of a solid follow-up process to survive AND thriveThe value of coaching, podcasts, mentors, and mastermind groupsResources:Connect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
394: What’s the Best CRM for Roofing Contractors? with Scott Tebay
23-08-2024
394: What’s the Best CRM for Roofing Contractors? with Scott Tebay
Today’s show answers the #1 question in Facebook roofing groups. Everyone has an opinion about CRMs, but who can you trust? Join Dave Sullivan, John DeLaurier, and their guest, Scott Tebay as they tackle the big question: “What’s the best CRM for roofers?”Scott Tebay is the owner/operator of Rainstoppers Roofing, and he’s been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every customer by being professional, responsive, and courteous at every step of the roofing process. Scott hosts the Small Town Roofer Podcast and lives with his wife and two young sons in Marietta, Ohio. What you’ll hear in this episode:Understand the WHY of a CRM in light of your entire sales processThe best question to ask: “What problems do I have that I need to solve with a piece of software?”What is a CRM—and why do I need one?What is most important in a CRM?The key that is missing in most CRMs is the communication tool that builds the know, like, and trust factor.Scott’s perspective on eliminating company phones for his employeesAccountability for every single team member through a CRMJohn’s perspective on the advantages of ProLine regarding speed to lead, customized proposals, and 5-star reviewsAutomated follow-ups let the customer know that you want to work with them. Automations work!Your CRM can help track your KPIs.Scott’s take on how a CRM performs a sales manager role for his companyResources:Connect with Scott Tebay: Website, Email, and the Small Town Roofer PodcastSchedule a demo with ProLine!Connect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest...
393: How Virtual Assistants Can Revolutionize Your Roofing Business with Adam Patterson
16-08-2024
393: How Virtual Assistants Can Revolutionize Your Roofing Business with Adam Patterson
Have you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support, which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn more!What you’ll hear in this episode:John’s testimonial about what a VA can do for your roofing business (Check out Episode 373: Everything You Need to Know About Virtual Assistants with Chris Diroll.)Adam’s path from consulting and private equity to SMA SupportBuilding a business of value by taking advantage of outsourcing opportunitiesIdentify the WHY of your businessAchieving your goals in an affordable, efficient way with a VACharacteristics of an engaged employee—like an SMA Support VAEliminate the struggle and potential mistakes in the hiring process by employing a VARepeatability structure, decision mapping, and nesting: how an SMA Support VA gets it doneJohn’s perspective of Kathleen’s valuable role as the VA for Peach State RoofingNo time to train a VA? SMA takes care of that!Adam’s take on managing people and offering incremental bonuses to exceptional VAsThe role of a VA in getting reviews, getting faster payments, and providing excellent customer serviceWhat can a VA do for you? You, the business owner, can spend less time each week in “the drudge zone.”Adam’s view of what’s going on right now in the private equity worldResources:Connect with Adam Patterson and SMA Support: WebsiteConnect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do...
392: Boost Your Roofing Profits: A Step-by-Step Guide to Mid-Year Success
09-08-2024
392: Boost Your Roofing Profits: A Step-by-Step Guide to Mid-Year Success
What You’ll Hear in this EpisodeIn this episode, Dave emphasizes the importance of a mid-year business review to ensure your roofing business stays on track for profitability.The key takeaway is understanding your financial statements and knowing your numbers, which is crucial for making informed decisions and maintaining profitability.Dave shares a step-by-step approach to evaluating your business, covering areas like sales processes, production efficiency, and financial scorekeeping.He also highlights the importance of having a well-organized bookkeeping system tailored for construction and roofing businesses.The episode ends with actionable advice on setting priorities and focusing on the "one thing" that will move your business forward.ResourcesConnect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
390: How Scott Tebay Runs His $7 Million Roofing Business While on a 4-Week Vacation
26-07-2024
390: How Scott Tebay Runs His $7 Million Roofing Business While on a 4-Week Vacation
You’ve heard it from Dave over and over: “If you can’t take your family on a two-week vacation without having your business fall apart, you don’t have a business. You have a JOB.” Vacation is the name of the game for today’s show. Dave is on vacation, John DeLaurier just returned from vacation, and Scott Tebay is currently on a three-week road trip vacation with his family. How do these guys take extended vacations and still run a profitable business? Let’s find out in today’s episode!Scott Tebay is the owner/operator of Rainstoppers Roofing, and he’s been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every customer by being professional, responsive, and courteous at every step of the roofing process. Scott hosts the Small Town Roofer Podcast and lives with his wife and two young sons in Marietta, Ohio. What you’ll hear in this episode:Scott’s commitment to family vacations (This time it’s a three-week road trip in a motorhome up the east coast of the US.)The benefits of a roofing mastermind group: perspectives from John and ScottThoughts on a tough, slow year that has seen recent optimistic growth because of the changing political climateScott’s background and the WHY that keeps him going each dayA change in Scott’s destination—from $100 million goals to $7 million and a satisfying lifestyleJohn’s perspective on his WHY and his priorities for his family and his team in the roofing worldFrom Scott and John: perspectives on building the lifestyle of their dreams with a solid team, a profitable sales/production process, and a good CRM (They both recommend ProLine.)Issues with crews that need a project manager to “babysit” them (There is a better way with ProLine and CompanyCam!)Advice from John and ScottResources:Connect with Scott Tebay: Website, Email, and the Small Town Roofer PodcastConnect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service:
389: THIS Is What’s Working To Get More Roofing Leads Today with Aaron Hockel
19-07-2024
389: THIS Is What’s Working To Get More Roofing Leads Today with Aaron Hockel
We have a little different setup today as both John DeLaurier and I are on vacation. Since I can do the podcast from anywhere in the world, I’m handling things on my own with a great interview with Aaron Hockel of AltaVista Strategic Partners. He shares his wisdom and expertise about marketing in today’s shaky economy. Roofing leads are dropping off, and we’ve got to know what works and what doesn’t in today’s market. Join us to learn more about how you can get a bigger piece of the pie! What you’ll hear in this episode:A quick overview of the services available for roofers at AltaVistaAaron’s perspective on the slowing roofing market in 2024Financing is a huge issue for roofers in today’s economy.“The pie is getting smaller. Every piece is more expensive and more valuable to a roofing business.”Aaron’s tips for a great website: homepage, About page, and service pagesBranding starts with your website homepage!The ROI in hiring a photographer for your website photos (vs. using stock photos) is phenomenal!Aaron’s perspective on merging businesses for maximum SEORoofers care more about LEADS than CLICKS!Understanding the value of Google My BusinessReviews are critically important to your roofing business!Aaron’s thoughts about location, proximity, directory citations, prominence (reviews), data pins, and social media contentReverse engineering to figure out how many leads you need to hit your sales goalsResources:Connect with Aaron Hockel and AltaVista: Website, Email, and LinkedIn Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.
388: Use This Sales Process To Sell More Jobs
12-07-2024
388: Use This Sales Process To Sell More Jobs
Welcome to another great episode of The Roofer Coach! We have a great topic for you today as Dave and John discuss the best sales process you can use in 2024. This topic comes up often in our mastermind group, and we think a deeper look will be helpful for our listeners. Learn how a better sales process will help you close more deals and increase your profit margins. Join us to learn more! What you’ll hear in this episode: How a coach will help you implement a better sales process and stay on track to meet your goals What to know about the effort and cost of acquiring a customer (Hint: your customer acquisition cost is probably WAY more than you think it is!) What to know about getting customer reviews and posting content to build your online presence Why you should offer only 1-2 services (You can’t do everything and stand out in the roofing industry.) Why having a great website is the foundation of your sales process How to know what your customer really wants Steps in the best sales process: Make it easy for your prospect to schedule an appointment and get the information they want. (Automation from Roof Quote Pro and Company Cam make it easier!) Do the inspection and have all your pre-qualifications completed ahead of time–before you even go look at their roof. Present the proposal. (John includes “hero” pages, his company story, and information about the customer journey, pricing, options, etc. All of these things help to build trust.) Have follow-up processes set up for every customer, whether they buy now or not.  Why you must show differentiators at EVERY step of the sales process to stand out from your competitorsResources:You can also watch the show on Youtube at https://youtu.be/BLS7OxT8rPQ.Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
387: Your Roofing Business is NOT Making a Profit: You Just Don’t Know It!
05-07-2024
387: Your Roofing Business is NOT Making a Profit: You Just Don’t Know It!
I’m building on last week’s show, Episode 386, about the “halftime” or mid-year review in your business. It’s time to gear up for the 2nd half, run out of the locker room, and kick some ass! If we know the score (our numbers), we can make adjustments, formulate a game plan, and come out to WIN. This episode is about building a strong foundation to withstand the many downturns of the roofing business. Join me to learn more!What you’ll hear in this episode:Know your KPIs! (sales, gross profit margin, cash flow, etc.)The rule for owner’s pay: take home 10% of sales ($2 million in sales = $200k for you)Other accounts you need: savings, retirement, kids’ college fund, life insurance, disability insurance, etc.)A good CPA should reduce your taxes!Don’t confuse gross profit and net profit!“Profit is for sanity, and cash is reality.”Understand your monthly financial statements.Construction accounting is set up differently than other businesses because of job costs.The strength of your business is found in three reports: your P&L report, balance sheet, and cash flow analysis (We offer Fractional CFO services! Email Dave:  dave@theroofercoach.com.)Your business should be a no-scale zone.Need to make more profit? Cut your overhead, lean up your business, and look to outsource tasks.Your marketing budget should be 5% of your sales; you need a good website that converts, SEO, GMB page, review process, and brand visibility.Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
386: Mid-Year Roofing Business Review: Expert Tips for a Profitable Second Half
28-06-2024
386: Mid-Year Roofing Business Review: Expert Tips for a Profitable Second Half
Welcome to an in-depth discussion about an often-overlooked topic in our industry: the mid-year review. Just like in a football game, we need a halftime review as we finish up the second quarter of the year. It’s time to evaluate what went right and wrong in the first half of 2024. Did we score? Did we hit our targets? Using the “I hope” strategy is not enough to ensure we have enough profitability to carry us through December! We have to understand our mistakes and adjust the game plan. Join Dave Sullivan and John DeLaurier to learn more in this episode!What you’ll hear in this episode:John’s perspective on Peach State Roofing's halftime review and how he plans to utilize the 1 Page Business Plan with his employeesRed flags: low conversion rates, revenue, and close ratesFiguring your gross profit margin and understanding your close rateImproving your close rate by prequalifying better and attracting better leadsWhat John identifies as the biggest contributor to a decreasing close rateBreaking down your marketing report, sales report, and cash flow reportThe importance of sending out invoices ASAPUnderstanding your short-term and long-term assets to gauge the strength of your businessEssential numbers to know: conversion rate, average revenue per job, total revenue, gross profit margin, close rate, and accounts receivableWhy Dave started The Roofer CFOMake an action plan NOW to move the needle on your 2024 profitability!Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
385: If We Started A Roofing Business Today This Is What We'd Do
21-06-2024
385: If We Started A Roofing Business Today This Is What We'd Do
Solid advice from Dave and John—that’s what we have lined up for you today. This episode comes out of coaching work I’m doing with three clients right now who are coming from other industries and want to get into the roofing business. Things are different today than they were even ten years ago, and there is so much wisdom to be learned from the mistakes of others. Join us to hear A+ advice from Dave and John about getting started in the roofing business!What you’ll hear in this episode:Glimpses into Dave and John’s paths in the roofing businessPerspectives on solo ownership vs. partnership, being the biggest vs. being profitable, and knowing your WHYThe importance of knowing your market, your niche, and your ideal customerSpend your marketing dollars wisely!Advice about your website, sales staff, and office administrationKnowing what to charge and what your profit margin should beBuilding your brandThoughts on your org chart levels: admin, accounting, marketing, production, and salesQuestions to ask yourself: Am I making a profit? Is my personal life what I want it to be as a business owner? Do I have a “job” or a business?What John would have done differentlyGetting leads in today’s world is a different ball game than it used to be. Takeaways from John: “Learn from others’ mistakes. There is no shortcut to business success. Listen to podcasts, join a Mastermind, and ask questions.”Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: https://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
384: Insights from a $200 Million Home Service Business with Tommy Mello
14-06-2024
384: Insights from a $200 Million Home Service Business with Tommy Mello
I’ve got a great show for you today that’s packed with practical tips and insights. My co-host, John DeLaurier, is not able to join us today, but Tommy Mello is here. He’s the Home Service Millionaire, the author of several bestselling books, and a repeat guest on the show. He last joined us in June 2023 for Episode 348, and he’s back for today’s show. He is the owner of A1 Garage Door Service and hosts The Home Service Expert Podcast. You don’t want to miss this episode that’s packed with Tommy’s great advice for roofing contractors!What you’ll hear in this episode:Highlights of Tommy’s booksAn overview of the Freedom Event in San Diego: September 25-27An update on Tommy’s life and business–and how he’s saving $20 million by negotiating with his vendorsTommy’s wins in every area of life by eliminating all that’s not positive and finding happiness, gratefulness, love, and contentmentGrowing a billion-dollar businessAI tools, integrations, and automation: how Tommy is using them to his advantageTommy’s advice about knowing your numbers and having KPIs in order from an equity perspectiveNewsflash: Your kids don’t want your business!Tommy’s take on diversification, an exit plan, and how AI has changed the landscape“Remember your WHY. Wake up. Take action. Today’s the day.”“There’s nothing that happened that didn’t come from your habits and decisions. You’re the problem.”The answer for contractors who need to generate more leads: cultivate relationships, don’t keep “decent” employees, stack your deck, use pictures in your reviews, and network with referral partners“The cheapest is never the best.”Tommy’s advice on getting better reviewsResourcesConnect with Tommy MelloWebsite, The Home Service Expert podcastSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your...
383: It’s All About The Process with John DeLaurier
07-06-2024
383: It’s All About The Process with John DeLaurier
As we are close to the halfway point of 2024, it’s time for the halftime huddle. This is the time to review our first half, evaluate our game plan for the second half, and make the necessary tweaks. It really is ALL about the process, and that’s our topic for today’s show. John DeLaurier of Peach State Roofing joins Dave to talk about the process and the components of the all-important three-legged stool: sell work, do work, and keep score. Join us!What you’ll hear in this episode:Inquiries, leads, and what Roof Quote PRO does for Peach State RoofingThe process of moving forward with a great lead, a ProLine proposal, scheduling, and solid over-communicationThe goal: great customer service AND a five-star customer experienceWhy it’s hard to show value to homeowners during this competitive time in residential roofingPresenting your proposal with a quality experience for EVERY customerBad reviews exist because of communication screw-ups!Guidelines for efficient automated communication from the first contact all the way through the customer reviewRemember that the sales cycle can be a long process of 1-2 years!Project management: coordinating all the pieces to the puzzleThe value of showing the customer pictures at every stage of the roof installationPeach State Roofing’s process for billing and payment eliminates surprises for the customer and guarantees fast payment.Job costing for accuracy and staying on budget (Know what the numbers say!)Resources:Connect with John DeLaurier and Peach State Roofing: WebsiteSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: https://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
382: A Marketing Masterclass For Roofers with Jim Ahlin
31-05-2024
382: A Marketing Masterclass For Roofers with Jim Ahlin
Welcome to The Roofer Coach! If you are a regular listener, you know that we are in the middle of a rebranding, and we are excited about what the future holds! I’m joined by my co-host, John DeLaurier, who is the younger part of our duo still in the thick of running a kick-ass roofing business in Savannah, Georgia. On today’s show, we talk about the crux of your roofing business: marketing and lead generation. Everything you do to become more profitable hinges on how you handle this aspect of your business. Join us to learn more!We are joined by Jim Ahlin, co-founder of Roofer Marketers and host of the Roofer Success podcast. He does exclusive work with roofers, helping with digital marketing strategies, better brand recognition, and sales growth. His unique approach to marketing in the roofing industry can help set you up for success and profitability.Today’s ONE THING:  2023 is shaping up to be a different kind of year for roofing contractors. The One-Page Business Plan can help you know your ideal customer and not try to serve EVERYONE. It will help you identify your avatar, focus on the services that deliver the most value and profitability, and stick with serving your region with excellence. We can help you determine the WHAT, WHO, WHERE, and WHY of your business. Visit The Roofer Coach on Instagram to learn more!What you’ll hear in this episode:Highlights of Jim’s journey to what he does with Roofer Marketers–and why he works exclusively with roofers todayWhy referrals should be the foundation of your growing business as a starting pointHow to “fill the gap” with your marketing dollars (which should be about 5% of your gross revenue)You have to know your numbers, including your CAC (Customer Acquisition Cost)Why you have to learn to say NO more often–Prequalification makes the difference!Rethink your website language, blog posts, and the message you are sending out (Focus on Market, Message, and Media.)Why Jim recommends using Google Local Services Ads for lead sources“Plant” the SEO seed from the beginning and “stack” the layers of marketingHow to set the expectation for your marketing channels for short-term, middle-term, and long termJohn’s take on lead sources like Yelp: “Have a plan and do research for your market.”Jim’s advice about working on your marketing fundamentalsWhat to consider in speaking to a different demographic if you pursue commercial customersJim’s tips on making friends and meeting your customersJohn’s takeaway tip: “Try to learn from the mistakes of others–and execute.”Resources:Connect with Jim: Website (Contractors can get a free copy of The Best Known Roofer!), Internet Marketing for Roofing Contractors, The Best Known Roofer, Facebook, Instagram, Roofing Success Podcast, and YouTubeMentioned by...
381: Markup Your Jobs The Right Way with Michael Stone
24-05-2024
381: Markup Your Jobs The Right Way with Michael Stone
We’ve got a great show for you today with Michael Stone, the author of Markup & Profit: A Contractor's Guide. He joined us some time ago for Episode 309 about this topic, and it became one of our most popular shows. We see regularly that a lot of contractors are falling short in this area, so Michael is here to explain how to mark up your jobs the right way to make the profit you SHOULD be making. Join us to learn more!Before Michael joins us, I want to share a call with Reuben, a contractor from FL in our mastermind group, about what SMA Support is doing for his business. Please listen in to hear from Reuben. What you’ll hear in this episode:The secret to roofing? There is no secret! It’s all about the fundamentals!Michael’s background of success with 30,000-40,000 contractors over the last 50+ yearsGet the attention of your ideal customer in your niche!Michael’s tips about your contract and payment schedulePotential profit problems: the owner, what you’re charging, and inconsistency“You sell based on quality, value, and service—not price.”The difference between markup and profitYour net profit should be NO LESS than 8%, and it should work up to 10% over time.Understanding the important factors that will make your business profitableResources:Connect with Michael Stone: Website, Markup & Profit: A Contractor's Guide, or call Michael at 360-335-1100Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
380: How to Dominate the Neighborhood at Every Sale with SendJim
17-05-2024
380: How to Dominate the Neighborhood at Every Sale with SendJim
Welcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I’ll be joined each week by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table. We are excited that a new, weekly feature in The Roofer Coach podcast will be the ONE THING, which is one specific, easy action you can take right now to be more profitable in your business. Join us for the first episode of The Roofer Coach, where we’ll discuss how to dominate the neighborhood by paying attention to the basics of radius marketing. Daniel Dixon from SendJim joins us for the conversation about dominating the neighborhood at every sale.  Today’s ONE THING: How to take your customer service to the next level with pre-meeting reminders and top-notch communication with customers to show them why you are better than your competitors.What you’ll hear in this episodeA recap of John’s week and Dave’s weekThe value of going to conferences–IF you implement what you learnWhy getting back to the basics begins with communication and answering every phone callHow DeLaurier Roofing uses systems and processes to do radius marketingHow Daniel came to SendJim four years ago and now helps contractors leverage their customer lists with automationHow SendJim handles Quote Follow-up for their clients–AND increases their close rateHow to stay “top of mind” in the neighborhood and get referralsWhy “multiple touch” marketing works bestHow you can learn more about SendJim via a screen share video and a guaranteed ROIResourcesConnect with SendJim:  www.sendjim.com  Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
379: Branding Your Business: A Roofer’s Guide to Professional Success with Dan Antonelli
10-05-2024
379: Branding Your Business: A Roofer’s Guide to Professional Success with Dan Antonelli
In the roofing business, profitability and success come to those who brand the best. Branding is everything! Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company—and if YOU come to mind when they need a roofer. So many roofing contractors struggle with branding, and today’s expert guest has great tips to help you, no matter the size and revenue of your business. Learn how to increase your branding while decreasing your marketing dollars spent! Join us!Dan Antonelli is the president and Creative Director of KickCharge Creative, a home service branding company specifically for small businesses. He began hand-lettering trucks at age 14, and he’s been chasing his passion for brand building and logo design ever since. KickCharge is the premier brand-building agency for small businesses, and they have collectively earned over 200 design awards. Dan is the author of Building a Big Small Business Brand and his latest book, Branded Not Blanded. What you’ll hear in this episode:Dan’s beginnings in the branding businessA “better brand” means less money spent on marketing!Understand your “brand promise.”Is it worth renaming your company?Does your ideal customer like your brand?Considerations in your brand: name, logo, colors, vehicles, billboards, and mascotsWhen is the right time to rebrand?The most recognizable aspect of your brand: your company vehicles“Brand-building exercises” to make your company knownToo much IS too much when it comes to truck wraps and billboards.Dan’s advice about your brand and logo colors, mascots, and trademarksAn overview of Dan’s book and his YouTube channelResources:Connect with Dan and KickCharge: Website, Branded Not Blanded book, YouTube, and FacebookSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at
378: The Danger With Classifying 1099s: Update with Philip Siegel
03-05-2024
378: The Danger With Classifying 1099s: Update with Philip Siegel
Welcome! There are lots of changes and many questions about the new laws affecting our industry right now. Today’s episode is the follow-up to Episode 376 where Philip Siegel helped clarify the new laws in effect regarding the classification requirements for 1099 and W-2 employees. Philip is our trusted expert labor attorney and the go-to guy for this topic. He joins us to give more information and warnings that every contractor should take seriously. Join us to learn more!What you’ll hear in this episode:An overview of the 1099 vs. W-2 issue (the new law under the Biden administration compared to the former policy under Trump)Philip’s observations about wage and hour audits, OSHA investigations, and a whopping $1.2 million fineTwo hotspots for contractors: installation crews and salespeoplePhilip’s advice about the factors to consider in classifying employees correctlyDon’t ignore the facts!Fact #1: The chances of getting caught and facing hefty fines are increasing!Fact #2: Independent contractors must be free to work for other companies and reject work (to be classified as such)Understanding noncompete and nonsolicitation provisions–and what has changed, thanks to the FTC (Check out Episode 114 with Philip: How to Prevent Employee Poaching By Your Competitors.)Why should an employer have a non-compete provision?ResourcesConnect with Philip Siegel: 404-469-9197, Email, and WebsiteSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)
377: How To Price Your Jobs To Maximize Profit with John DeLaurier
26-04-2024
377: How To Price Your Jobs To Maximize Profit with John DeLaurier
Your profit depends heavily on how well you price your jobs. We covered this topic in our mastermind group today, and it’s always interesting to hear different perspectives about how contractors price their jobs and secure discounts from suppliers and manufacturers. You have to know your numbers and know what you should charge for a job in order to make money. John DeLaurier takes the lead in today’s show and breaks down his pricing process at Peach State Roofing. Join Dave and John to learn more!What you’ll hear in this episode:The important question is, “Can you pivot and move with the market?”John breaks down his pricing details on a $15k job with a 30% gross profit margin, including the specifics of the job, financing, labor, commission, material, etc. “Never judge a book by its cover” when it comes to customers and financing.Overcoming the challenge and the pressure to cut your profit marginsHow can another company do a job for half of John’s price? Let’s take a closer look at why this happens.John’s solution to the problem of a drop in leadsUsing paid ads and Google Local Service Ads for qualified leads–Is this a smart move or not?John’s advice to contractors who are in the trenches and fighting to do good work and make a fair profitResources:Check out our new YouTube channel! https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)