Is the roofing business headed for a recession? We are seeing a real drop off in leads, and it’s been a crazy year for contractors. You should be recession-proofing your business, but, in reality, you need to have a strong foundation to weather ANY storm. If you do the work upfront to build that strong foundation, you’ll not only survive but thrive in the face of a downturn. Listen as Dave and John discuss this topic and give their best tips to help you weather the storm and come out on top!

What you’ll hear in this episode:

• John’s take on 2024 and essential KPIs
• Put the pedal down on marketing with social media opportunities and good hashtags.
• Get aggressive with door hangers and postcards.
• “Small guys will stay small without a marketing strategy.”
• Don’t put your head in the sand!
• Be unique and differentiate yourself among your competitors.
• KNOW your numbers! Run your business by the numbers!
• Rely on your CRM.
• How Dave and John are working with contractors to help them thrive
• John’s perspective on what drives his business forward
• Your profit margin should be at least 40%!
• The importance of a solid follow-up process to survive AND thrive
• The value of coaching, podcasts, mentors, and mastermind groups

Resources:

Connect with John DeLaurier: Peach State Roofing and LinkedIn

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

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