369: The Money Is Made In The Sale. Production’s Job Is To Protect That Profit

The Roofer Show

01-03-2024 • 1 hr 8 mins

You hear us talk every week about the three-legged stool of business: selling work, doing work, and keeping score. Last week’s episode covered the first phase of selling work, and John DeLaurier shared details about the sales process he’s using right now with his company, Peach State Roofing. In today’s episode, Dave and John discuss the “doing work” part of the equation. You can sell a job for a lot of money, but if your production team can’t do the work profitably, you will lose a lot of money. Join us to learn more!

What you’ll hear in this episode:

  • How to protect the customer experience with the proper systems for your proposal–and top-notch communication
  • Why it’s always better to over-communicate with the customer

  • How Peach State Roofing is growing a referral base in 2024 (Reviews and referrals are key in bringing down your customer acquisition costs!)

  • Why you need to price aggressively with your profit margin in mind

  • What it takes to give a great customer experience and make sure your crew is equipped with the knowledge they need for each job

  • How a pre-job conference helps protect your profit

  • How small details can protect against huge profit losses that result when a one-day job turns into a 1-½ day job

  • What it takes to be successful in the residential roofing world

  • Why training is essential so your production crews are protecting your profit

  • How to handle the difficult customer situations that result from miscommunication

  • How John and Peach State Roofing handle change orders and their legal responsibilities to the customer

  • How Dave developed his Perfect 10 Checklist to finish jobs correctly, guarantee quality control, and reduce callbacks


Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

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Mentioned in this episode:

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