Podcast #22: Why I’m Changing My Business Model

The Art of Hosting

08-12-2021 • 9 mins


Hi everyone! Welcome to episode # 22 of the Art of Hosting Podcast. I’m your host Mary Amaechi and today’s episode is going to be on why I decided to change my business model within the interior design industry. So, initially, when I first started my business, my goal was to offer online interior design services for my clients with the intention of being able to serve clients both in-person and online down the road. Moreover, not only did I offer online interior design services, but I also decided to focus on Airbnb hosts as my niche. However, I have decided to move away from serving Airbnb Hosts to working with modern, busy families.

Reasons Why I Chose to Change My Business Model:

  1. Long-term, my goal is to run an in-person interior design studio with a design team that serves families within our existing community.
  2. I learned that my initial niche Airbnb hosts were more inclined to DIY design than hiring an interior designer.
  3. I did not feel like I fully connected with my niche of Airbnb hosts.
  4. I decided to change my business philosophy, which now has a strong emphasis on slow, intentional living, and cultivating community.

My new design offer:  Simple Living for Modern Families

  1. Full Service Design and
  2. Home Renovations

FREEBBIES:

Links Mentioned in This Episode

Williams, N. (2015). The Kinfolk home: interiors for slow living. Artisan Books.


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