Wedding Empires - Grow and Market Your Dream Wedding Business

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.After leaving behind the badge and the pressures of police work, Hayley Robinson found solace in yoga, transforming her career into one of healing and stress management. Join us as Hayley shares her compelling story and expertise, revealing how yoga became her sanctuary and solution for dealing with stress, especially for those affected by PTSD. Her unique journey into the world of weddings uncovers how she applies her skills in high-pressure environments, and her partnership with Ben adds an intriguing dynamic to the wedding industry's hidden challenges. Hayley's insights offer valuable lessons for anyone in demanding professions looking to find balance and peace.Explore with us the fascinating ways the body stores and releases stress, including the intriguing concept of the "stress triangle" and the surprising emotional releases found through yoga. We introduce practical techniques like deep breathing and playful stress-shaking inspired by animals, proving that stress relief can be both effective and accessible. The benefits of mindful relaxation and tailored strategies to quell a busy mind are discussed, debunking myths and highlighting yoga's core advantages beyond stereotypes. Discover how moments of stillness can boost productivity and wellbeing, with personal stories offering relatable and diverse methods for finding calm.Find out more about Hayley: www.hayleyrobinson.com.au Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Join us for a lively start to Season 3 of Wedding Empires, where we sit down with the talented Angela Brushe, a photographer whose journey from Adelaide to the Sunshine Coast is as captivating as it is humorous. Angela shares her childhood fascination with photography, sparked by a simple camera gift, and her unexpected detour that landed her amid a thriving wedding scene. Her tales of navigating the challenges of the COVID-19 pandemic, all with a touch of serendipity and resilience, add both depth and delight to our conversation.Curious about the magic behind viral social media content? Angela spills the beans on her reluctant yet rewarding plunge into TikTok during the pandemic. Her authentic, behind-the-scenes wedding footage, peppered with humor, garnered significant attention and taught her valuable lessons about the unpredictability of viral fame. Explore with us the balancing act of maintaining personal authenticity while upholding professionalism online, and how Angela crafts connections with her audience through relatable storytelling.For those eager to boost their social media prowess, Angela’s insights are a treasure trove. From TikTok to Instagram, her thriving online presence serves as both inspiration and guidance for budding photographers. Angela discusses her mentorship services, providing a helping hand to those keen to master digital branding. Whether you’re drawn to her stunning photography or seeking advice on elevating your own social media game, this episode offers a wealth of knowledge and inspiration for anyone in the creative industry.To find out more about Angela visit: www.angelabrushephotography.com  Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director for a major radio network in Bundaberg. Joined by Benjamin Connolly, we reflect on the hurdles currently facing wedding professionals, from the lingering impacts of the COVID-19 pandemic to economic uncertainties. Plus, we chat about why recording in person makes all the difference and the frustrations of remote setups.Get ready for some laughter and chaos as we announce our brand-new podcast, "I Do Disasters!" We're diving headfirst into the wild and wacky world of weddings, featuring real-life disaster stories from those who’ve lived to tell the tale. Whether it’s suppliers, brides, grooms, or guests, everyone’s got a story, and we want to hear yours! Send us your brief yet hilarious accounts, and brace yourself for unfiltered reviews, gnarky comments, and our take on Bridezillas and other wedding mishaps. Don’t miss out on the exciting episodes of Wedding Empires coming up, and stay tuned for potential guest appearances! Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on elevating their event planning business. Sarah guides us through the robust features of Isle Planner, highlighting its customizable client-facing features like checklists and timelines, which are invaluable in keeping both planners and clients in perfect harmony throughout the event planning journey.Ever wondered how top wedding professionals stay ahead of the curve? Our discussion with Sarah unveils the strategic prowess behind Isle Planner's contact management and budgeting tools. Discover the magic of color-coded status indicators, vendor categorization that streamlines selection and coordination, and a budgeting tool that fosters transparency and helps in managing client expectations. These innovative features are not just about keeping things organized; they're about making every penny of the client's budget work harder while simplifying financial conversations.Wrapping up, Sarah offers her seasoned advice for budding entrepreneurs in the wedding industry, emphasizing the importance of infusing one's brand voice into their chosen technology. We also get a peek at Isle Planner's latest advancements, like their RSVP tool and wedding website functionality, designed to enhance guest experience and streamline guest management. And for those looking to stay ahead in the competitive world of event planning, don't miss out on the special discount for Isle Planner, ensuring you have the tools to thrive in the industry. Join us and let Sarah's expertise help you transform your approach to wedding planning. Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your professional world. From his humble beginnings as a waiter to becoming a titan in the events industry, Jordan's candid tales of climbing the networking ladder will leave you inspired and ready to shake up your own approach to making those crucial connections.Ever feel like networking is a party you weren't invited to? Fear not! This episode is brimming with relatable stories and practical tips, especially for the introverts who'd rather blend into the wallpaper than work the room. I confess my own networking jitters and how I overcame them by creating a familiar space at events. Together with Jordan, we dissect strategies for virtual networking and the importance of being a regular face in the crowd. If you're ready to transform anxiety into action, our conversation will equip you with the tools to step into the networking arena with newfound confidence.As we wrap up our enlightening chat with Jordan Heller, we tease the exciting horizon for our Wedding Academy. With a revamped website and a shiny new pro community subscription, your journey of growth never stops. Get a glimpse into the future of networking, where intimate, niche experiences await, and learn why even the missteps in our careers are stepping stones to personal growth. Don't miss out on joining our innovative empire – reach out on Instagram, TikTok, or our Facebook group, and stay tuned for a secret project that's set to engage and transform your professional path in magical ways.GUEST INFORMATION:Website: www.suncoastweddingsandevents.comInstagram: @SWELevents Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle your community, or think about the buzz you could create with impromptu photoshoots that capture life's spontaneous moments. Our conversation with local marketing expert, Madelyn Furlong will reveal how to leverage those personal connections to turn your clients into vocal supporters of your brand.When it comes to building a trusted local network, it's all about those genuine interactions that forge lasting relationships. We'll share why a handshake and a smile at a neighbouring business can do more for your reputation than a dozen emails, and why little acts of kindness, like leaving glowing reviews for fellow vendors, can come back to you tenfold. Plus, we discuss the art of soliciting authentic client testimonials that keep the positive vibes flowing and help safeguard your business against the occasional negative review.But wait, there's more – networking isn't just schmoozing at social events, it's an art form, and we're breaking down how you can tailor it to your unique style. Whether you're a pro at working the room or someone who prefers the behind-the-scenes approach, learn how to leave your mark and follow up in ways that resonate and are memorable. The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the charismatic and insightful Ben, who brings a fresh perspective and boundless energy to our discussions.Join us as Ben opens up about his experiences and aspirations, offering a glimpse into the person behind the microphone.But that's not all! Prepare to be entertained as we embark on a hilarious and enlightening exchange, filled with laughter, candid anecdotes, and unexpected revelations. From sharing amusing anecdotes to discussing our shared interests and goals, Ben's infectious enthusiasm will leave you eagerly anticipating what's to come.So, whether you're a longtime fan or a newcomer to our podcast, don't miss out on this captivating episode as we officially welcome Ben Connolly into the fold and set the stage for an unforgettable journey ahead! The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively. Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel. GUEST INFORMATION:Website: www.evolveyourweddingbusiness.comInstagram: @evolveyourweddingbusinessLinkedIn: www.linkedin.com/in/heidithompsonukSupport the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Ever wondered how to weave the threads of your true self into the fabric of your business? Join us as we sit down with Chrissy Mellinger, a guiding light for service-based entrepreneurs, and unpack the essence of authenticity in the bustling world of wedding planning. In a world where connections are currency, we delve into the art of forming genuine bonds with clients and the power of standing in your own truth, whether you're crafting a marketing strategy or facing a challenging client situation.As a business coach, Chrissy brings a refreshing take on networking that transcends the digital landscape, emphasizing the value of in-person encounters. Let's be honest, it's easy to lose yourself in the sea of trends, but here, we share stories of how staying true to one's brand can forge lasting relationships and ward off burnout. We also tackle the tough stuff: recognizing when you're veering off-course and how to steer back to authenticity with confidence in every aspect of your marketing communications.Wrapping up, we reflect on the importance of self-care, boundary setting, and the aftermath of events. Chrissy leaves us with poignant insights on self-discovery, providing practical advice and resources for aligning your personal truths with your professional endeavors. It's an episode brimming with wisdom for any wedding professional looking to build an empire rooted in authenticity. Don't miss out on this and more in our Wedding Empires Pro community – and for a touch more inspiration, follow our new Instagram account where the conversation continues.Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode, my special guest co-host, wedding photographer Ben Connolly and I had the pleasure of chatting with the incredibly talented Vanessa Wilde, a copywriting expert with a knack for crafting compelling sales copy. Vanessa shared her journey into the digital marketing space, highlighting how she transitioned into specializing in sales copywriting. Her passion for storytelling and understanding the audience's desires and struggles were evident throughout our conversation.We delved into the importance of tailored copy for wedding professionals, emphasizing the need to speak directly to the dream clients they aim to attract. Vanessa provided valuable insights on how wedding professionals can leverage their copy to showcase their unique value proposition and connect with their target audience effectively.The discussion also touched on the significance of incorporating storytelling into sales copy, both in written content and imagery. Vanessa emphasized the power of storytelling in creating a connection with potential clients and building trust. We explored the nuances of crafting engaging headlines, structuring sales pages effectively, and utilizing testimonials and social proof to bolster credibility.Furthermore, Vanessa shared practical tips for refining and updating sales copy over time, ensuring that it resonates with the evolving needs of the audience. She highlighted the importance of understanding the buyer's journey and tailoring the copy to address specific pain points and desires at each stage.As we wrapped up the episode, Vanessa offered valuable advice for solo wedding professionals looking to enhance their sales copy. She emphasized the importance of starting with authentic messaging before refining it to align with the brand's tone and values. Vanessa's expertise and passion for empowering wedding professionals through strategic copywriting strategies shone through in our engaging conversation.Tune in to this episode to discover the transformative power of sales copy in the wedding industry and gain valuable insights from Vanessa's wealth of experience and expertise.GUEST INFORMATION:Website: www.vanessawildeco.comInstagram: @vanessawilde.coLinkedIn: www.linkedin.com/in/vanessa-wilde-coSupport the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can optimize their websites to attract and retain clients.We delved into the unique features of ShowIt, a user-friendly website builder originally designed for photographers but now used by various creative professionals. Laurel highlighted the drag-and-drop capabilities of ShowIt, making it easy to design without the need for coding. She also emphasized the platform's SEO-friendly nature and seamless integration with WordPress for blogging.The discussion then shifted to the importance of branding and storytelling in effective marketing for wedding businesses. Laurel emphasized the need for branding to reflect the values and experiences provided by the business, with a focus on making the ideal client the hero of the story.We also explored the role of blogging in enhancing SEO efforts and attracting potential clients. Laurel shared valuable tips on using blogging as a core marketing strategy and leveraging tools like Answer the Public to address common questions and establish expertise in the industry.Furthermore, we discussed the benefits of combining ShowIt with WordPress for a comprehensive website solution. Laurel explained how ShowIt allows for easy customization of the visual aspects of the website while retaining the blogging functionality and SEO settings of WordPress.To wrap up the episode, Laurel shared her offers for website customization services, including a "website in a week" package for template customization. She also mentioned the importance of mobile responsiveness and SEO optimization in website design.Overall, this episode provided valuable insights into leveraging ShowIt for website design, branding strategies for wedding professionals, and the importance of storytelling and blogging in attracting and retaining clients in the wedding industry. Tune in to the Wedding Empires podcast for more expert advice and tips on building a successful wedding business.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at The Wedding Academy 🌟✨ Start or grow your wedding empire today!GUEST INFORMATION:Website: www.vineyardcreativeco.comInstagram: @vineyardcreative.coSupport the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this bonus episode, I wanted to share with you some of the tools and equipment I use to create this podcast every week. As a fellow wedding industry professional, I know how important it is to have the right setup to run or grow your wedding business.First off, I introduced the Elgato Stream Deck, a nifty little panel that allows me to control various aspects of my podcasting setup with just a touch. From starting and stopping different software to controlling my lights and music, this tool has been a game-changer for me.Next, I talked about the Rode NT USB microphone, specifically designed for podcasting. This microphone is easy to use, simply plugging into the back of your computer via USB. It comes with headphone and volume controls, making it a convenient choice for podcasters.I also highlighted the Elgato key lights, a set of lights that I can control through my computer, adjusting brightness and color temperature to suit my needs. These lights have been essential in creating the right ambiance for my podcast recordings.Moving on, I shared my experience with the Sony ZV-E10 camera, a versatile camera that I've set up as my permanent webcam. With excellent video quality and the ability to adapt to different setups, this camera has been a great addition to my podcasting arsenal.I then discussed the Elgato prompter, a tool that allows me to read my script while maintaining eye contact with the camera. This has been invaluable for presentations and webinars where I need to engage with my audience while staying on track with my content.Lastly, I mentioned the Audio Engine speakers, compact yet powerful speakers that enhance the audio quality of my recordings. Whether connected via mini-jack or USB, these speakers deliver crisp sound for a more immersive podcasting experience.If you're interested in checking out these tools, head over to my website jacbowie.com/resources where you'll find links to all the items mentioned in this episode. And don't forget to use the discount code PODCAST when checking out at The Wedding Academy for all your wedding business needs.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at The Wedding Academy 🌟✨ Start or grow your wedding empire today!GUEST INFORMATION:Website: www.jacbowie.comInstagram: @msjacbowieLinkedIn: www.linkedin.com/in/msjacbowieSupport the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode of Wedding Empires, we have the pleasure of hosting Amber-Rose Thomas, an extraordinary ads strategist, and marketing maven, on the podcast. With a fervent mission to revolutionize the landscape of Facebook ads for businesses worldwide, Amber-Rose's journey is one marked by innovation, expertise, and a relentless pursuit of excellence.Amber-Rose's entrepreneurial odyssey began with a simple yet profound vision: to transform the conventional approach to Facebook ads and empower businesses of all sizes to achieve unparalleled success in the digital realm. This vision crystallized into reality with the inception of Launch With Amber, a dynamic platform where Amber-Rose offers a suite of Facebook Ads services, launch strategy expertise, and comprehensive training programs tailored to coaches, experts, and course creators across the globe.What sets Amber-Rose apart is not just her impressive credentials but also her unwavering commitment to delivering results. As a Facebook™ Blueprint Certified Ads Manager and a recipient of professional marketing strategist credentials from the esteemed Chartered Institute of Marketing (CIM), Amber-Rose brings a unique blend of technical prowess, strategic acumen, and creative innovation to every project she undertakes.Throughout her illustrious career, Amber-Rose has amassed a diverse portfolio of successes, spanning various niches and industries. From driving lead generation campaigns for small businesses to orchestrating high-profile product launches for renowned brands, her track record speaks volumes about her ability to navigate the complexities of the digital landscape with finesse and precision.Join us as we embark on an enlightening journey into the world of Facebook ads and discover how you can elevate your wedding business to new heights with the guidance of Amber-Rose Thomas. Get ready to immerse yourself in a wealth of wisdom, inspiration, and transformative strategies that will propel your business forward in the digital age.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at The Wedding Academy 🌟✨ Start or grow your wedding empire today!GUEST INFORMATION:Website: www.launchwithamber.comInstagram: @launchwithamberSupport the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode of Wedding Empires, we dive into the dynamic world of Chat Marketing and Funnels and their transformative role in the wedding industry. Joining us is Mariana Gonzalez, the General Manager of The Wedding Academy, who shares her insights on leveraging Chat Marketing to elevate your wedding business.Mariana delves into the potential of chatbots, offering practical advice on overcoming challenges and unlocking new avenues for sales and engagement. Throughout the conversation, she emphasizes the importance of strategic planning in maximizing the effectiveness of chat marketing strategies. By mapping out customer journeys and identifying common questions and needs, wedding professionals can tailor their approach to better serve their audience.Furthermore, Mariana highlights the significance of using conversational language and actionable call-to-actions in chat marketing. These elements not only prompt leads to take the next step but also foster meaningful engagement and increase conversion rates. Integrating chat marketing with other platforms and tools, such as CRM systems and social media, further amplifies its impact, providing a cohesive and comprehensive marketing strategy.As the discussion unfolds, Mariana underscores the value of WhatsApp Business for wedding professionals. This versatile tool enables easy messaging, effective segmentation, and seamless integration with various marketing channels, enhancing communication and streamlining processes.Join us in this enlightening conversation as we explore the innovative possibilities of Chat Marketing and Funnels in shaping the future of the wedding industry.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at The Wedding Academy 🌟✨ Start or grow your wedding empire today!GUEST INFORMATION:Website: www.weddingacademyglobal.comInstagram: @weddingacademyliveSupport the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode of Wedding Empires, we embark on an enlightening journey into the world of AI image tools and their revolutionary impact on modern weddings. Join us as we engage in a captivating conversation with Michael Pearson-Adams, a leading expert in leveraging AI to reshape the wedding landscape.Gain insights from our esteemed guest, Michael Pearson-Adams, as he draws from his extensive background and expertise to shed light on the transformative potential of AI in the wedding industry.Discover the unparalleled capabilities of AI in revolutionizing wedding workflows and igniting creativity for wedding professionals. Michael and Jac delve into the transformative impact of AI image generation tools like Mid Journey, offering invaluable insights into streamlining processes and unlocking new possibilities.Explore a diverse array of AI tools available to wedding planners, photographers, and decorators. From generating image prompts to creating stunning visuals quickly, AI tools offer indispensable assistance and inspiration at every stage of the wedding planning process.Learn the importance of refining AI-generated images to align with specific design requirements. Michael demonstrates how AI can be harnessed to create personalized designs, including color palettes, mood boards, and tablescapes, tailored to each client's preferences.Discover how AI tools like ChatGPT can personalize the wedding planning journey by generating questionnaires and gathering essential information from clients. Experience firsthand how AI enhances efficiency and customization, ensuring a seamless and tailored experience for couples as they plan their special day.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at The Wedding Academy 🌟✨ Start or grow your wedding empire today!GUEST INFORMATION:Website: www.mpacreatives.comInstagram: @mpacreativesSupport the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode of Wedding Empires, we're thrilled to be joined by Faye Strange, a true Pinterest aficionado and expert in utilizing the platform's power for wedding professionals. Join us for an illuminating conversation as we uncover the secrets to attracting your ideal wedding clients on Pinterest.Prepare to be inspired by Faye's enchanting journey from Pinterest enthusiast to bona fide guru. With passion and expertise, Faye shares her deep love for Pinterest and its transformative impact on the wedding industry, making a compelling case for its indispensability in every wedding professional's toolkit.Discover why Pinterest is a game-changer for wedding professionals, serving as the go-to destination for brides-to-be embarking on their wedding planning journey. Faye unveils actionable strategies for positioning yourself in front of your ideal clients, harnessing the power of Pinterest SEO and relevant keywords to maximize visibility and reach.Delve into the art of creating captivating pins that capture attention and drive engagement. Faye shares invaluable insights on optimizing your pins, from verifying your website to crafting diverse pin types and curating evergreen content that continues to drive traffic and leads to your website over time.Explore Faye's expert workflow for optimizing your Pinterest strategy, from keyword research to leveraging group boards for enhanced visibility. Discover how AI tools like ChatGTP and Canva can streamline the process of creating eye-catching pins, empowering you to maximize your Pinterest potential and grow your business effectively.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at The Wedding Academy 🌟✨ Start or grow your wedding empire today!GUEST INFORMATION:Website: www.strangesocial.comInstagram: @fayestrange_socialSupport the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode of Wedding Empires, we have the pleasure of hosting Kylie Kelly, a seasoned expert in visibility strategy and email marketing. Join us for an insightful exploration into the intricate world of crafting compelling email campaigns that resonate deeply with your audience and drive meaningful engagement.Kylie Kelly brings a wealth of experience and expertise to the table, making this episode a must-listen for wedding professionals seeking to elevate their email marketing game. Throughout our conversation, Kylie shares invaluable insights, practical tips, and entertaining anecdotes that shed light on the art and science of effective email communication.Embark on a journey with Kylie as she unravels the secrets behind crafting captivating email subject lines. Drawing from her extensive experience, Kylie shares her tried-and-tested methods for capturing attention and sparking curiosity, ensuring that your emails stand out in crowded inboxes.Discover how storytelling can breathe life into your email campaigns, forging authentic connections with your audience and fostering long-lasting relationships. Kylie offers actionable advice on infusing your emails with personality, emotion, and narrative flair, turning mundane messages into memorable experiences.Unlock the keys to enhancing engagement and driving action with expert strategies from Kylie. Learn how to optimize your email frequency for maximum impact, craft compelling calls-to-action that compel recipients to take action, and ensure seamless mobile responsiveness to cater to today's on-the-go audience.Take a lighthearted journey through the world of email marketing mishaps as Kylie shares amusing anecdotes and valuable lessons learned along the way. From unintentionally hilarious subject lines to epic blunders in audience segmentation, these stories offer both laughter and insight into the unpredictable nature of email marketing.As the conversation unfolds, Kylie provides invaluable insights into staying ahead of the curve in the ever-evolving landscape of email marketing. Discover the latest trends, success stories, and indispensable tools that will empower you to navigate the future of email communication with confidence and creativity.Join us for an enriching conversation that promises to inspire, educate, and entertain as we uncover the secrets to mastering the art of email marketing with Kylie Kelly.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at The Wedding Academy 🌟✨ Start or grow your wedding empire today!GUEST INFORMATION:Website: www.kyliekelly.comInstagram: @_kylie_kelly_Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode, Jac Bowie engages in an enlightening conversation with Kylie Lang (née Carlson), a trailblazer in the wedding industry as both the visionary Founder of The Wedding Academy and a leading Quiz Strategist. Kylie shares her remarkable journey, transitioning from her role at The Wedding Academy to redefining the landscape of wedding marketing through the strategic utilization of quizzes.Kylie's insights delve deep into the transformative power of quizzes within the wedding industry. She elucidates how quizzes serve as dynamic tools for engagement, education, and conversion, offering unparalleled potential for businesses to attract and retain clients. By crafting quizzes that not only captivate but also resonate with audiences, Kylie reveals how businesses can seamlessly guide potential clients through their marketing funnel, nurturing them from curious browsers to devoted clients.Furthermore, Kylie provides invaluable guidance on crafting strategic quizzes tailored to individual preferences and needs. By personalizing quiz results and narratives, businesses can foster a profound connection with their audience, establishing trust and rapport that are essential for driving conversions and fostering long-term relationships.Throughout the episode, the importance of storytelling emerges as a central theme. Kylie emphasizes how sharing personal stories and connecting authentically with clients through quizzes can elevate a business's brand identity and strengthen its relationship with its audience. This approach not only humanizes the brand but also reinforces its authenticity, resonating deeply with potential clients and establishing a foundation for long-lasting engagement and loyalty.Lastly, Kylie and Jac delve into the practical applications of quizzes for wedding professionals, particularly photographers. They explore how quizzes can be leveraged to attract and engage couples effectively, offering insights into understanding clients' preferences, addressing their unique needs, and ultimately, positioning businesses as trusted authorities within the wedding industry.Overall, this episode serves as a comprehensive guide for wedding professionals seeking to harness the power of quizzes to elevate their businesses, attract more leads, and forge deeper connections with their audience. With Kylie's expertise and insights, listeners are equipped with the knowledge and tools to embark on their own quiz marketing journey, unlocking new opportunities for growth and success.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at The Wedding Academy 🌟✨ Start or grow your wedding empire today!GUEST INFORMATION:Website: www.kylielang.com & www.lifeinruralfrance.comSupport the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, on the topic of integrating passive income streams into wedding businesses. Tayler shares insights from her own business journey, emphasizing the importance of simplifying marketing efforts for wedding professionals.The conversation covers a range of passive income opportunities, including resources, templates, affiliate promotions, branded products, physical goods, and educational courses.Tayler underscores the advantages of income diversification and underscores the necessity of effective marketing strategies, including email campaigns, retargeting ads, social media engagement, blogging, and leveraging Pinterest.Acknowledging the commitment required to establish and sustain passive income streams, the discussion between Jac Bowie and Tayler also delves into marketing tactics for higher-priced products, the creation of templates and workflows to streamline income generation, the importance of content consistency and repurposing, and making use of off-peak seasons to boost passive income.Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Today, in our first episode, we're diving into a topic that's crucial for any wedding professional looking to expand their online presence—Search Engine Optimization, or SEO. We're thrilled to have our special guest, Nina Clapperton, a renowned blogger and the genius behind "she knows SEO." Nina transitioned from travel blogging to earning an impressive $30,000 a month passively through SEO and now educates over 3,500 students on replicating her success.In this episode, titled "7 Easy SEO Tips to Get Your Wedding Website Found on Google with Nina Clapperton," we'll unpack the foundations of SEO and how it can transform your wedding business without the hefty cost of ads. Nina will share her personal journey from zero income to scaling her blog to 65,000 page views in just six months, revealing her strategies and the potential of digital products and affiliate marketing.For those new to SEO, Nina's lessons will demystify the technicalities and show you how to make your content irresistible to Google. You'll learn practical tips, including knowing your audience, focusing on your niche, and the power of digital PR. We'll also touch on the power of backlinking how reaching 50,000 sessions a month can lead to significant financial benefits, like passive income through ad networks.From discussions on the importance of dedicated service pages to the value of a cohesive SEO strategy akin to donning the perfect outfit, this episode is packed with actionable advice. Plus, Nina shares resources and offers from her website, including a free SEO blog writing checklist and a special discount code "podcast" for our listeners interested in Wedding Academy courses.So, whether you're a solopreneur managing your wedding website or a seasoned pro looking to refine your digital marketing skills, this episode is your ultimate guide to getting found on Google. Let's get started and learn how to enhance your online visibility, one keyword at a time.Support the showCONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives