Wedding Empires - Grow and Market Your Dream Wedding Business

Jac Bowie & Ben Connolly

Step into the dynamic world of the wedding industry with Wedding Empires, your indispensable podcast companion crafted exclusively for ambitious wedding professionals eager to elevate their businesses to unprecedented heights. Led by Jac Bowie, the forward-thinking CEO of The Wedding Academy, and Ben Connolly, a distinguished award-winning wedding photographer and esteemed educator, this podcast is your gateway to a wealth of invaluable insights, expert interviews, and actionable strategies tailored specifically for wedding planners, florists, celebrants, photographers, and every other wedding professional under the sun.


In each exhilarating episode, Wedding Empires delivers a meticulously curated masterclass in success, meticulously designed to empower professionals at every stage of their journey. Whether you're a budding entrepreneur seeking to carve out your niche or a seasoned veteran aiming to stay ahead of the curve, Jac and Ben have you covered. From mastering the intricacies of branding and marketing to navigating the labyrinth of legal considerations, and from unlocking the secrets of scalable growth to crafting unforgettable client experiences, every facet of wedding entrepreneurship is dissected and explored with precision and expertise.


Yet, Wedding Empires is more than just a podcast—it's a movement. A vibrant community of like-minded professionals united by a shared passion for excellence and a collective commitment to pushing the boundaries of what's possible in the wedding industry. Here, you'll immerse yourself in the stories of industry luminaries, glean invaluable insights from real-world success stories, and forge invaluable connections with fellow professionals who share your unwavering dedication to creating magical moments that last a lifetime.


But the journey doesn't end with the podcast. Delve deeper into the minds behind the microphones and uncover the remarkable stories of Jac Bowie and Ben Connolly. Explore Jac's visionary leadership and groundbreaking initiatives at The Wedding Academy, and gain exclusive access to Ben's unparalleled expertise in the art of wedding photography. Visit jacbowie.com and bcphoto.com.au to explore their worlds further and connect with two trailblazers who are redefining the very essence of wedding entrepreneurship.


So whether you're a seasoned wedding planner looking to revitalize your business or a budding florist eager to make your mark on the industry, Wedding Empires is your ultimate destination for inspiration, education, and community. Subscribe today and embark on a transformative journey toward building the wedding empire of your dreams. Your journey starts here—seize the opportunity and join the ranks of those who dare to dream big in the ever-evolving world of weddings.

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Episodes

Chaos, Comedy, and Married At First Sight MAFS Australia
2d ago
Chaos, Comedy, and Married At First Sight MAFS Australia
Ask Jac & Ben A Question!How does a spontaneous trip to Japan end up with an unexpected twist, and what does it have to do with our voice struggles? Join us on this quirky adventure as we come back from a whirlwind trip filled with unexpected turns, including a hospital visit that put our vocal cords to the test. As we gear up for upcoming travels to Malaysia and Vegas, we toss around jokes about Vegas weddings while diving into the current wedding industry trends. The impact of economic factors like inflation and interest rates is no laughing matter, but the rise in inquiries has us optimistic for a brighter future. We're closing out Season 3 with a bang and a touch of drama worthy of reality TV itself. Reminisce with us over unforgettable moments like Aviva Drescher's prosthetic leg throw, and ponder how editing can turn timelines topsy-turvy. With Season 4 on the horizon and pre-recorded content in the pipeline, expect tales of disastrous weddings and unexpected antics. Throw in your own stories, and let's spice things up together. A heartfelt thank you for your incredible support over 26 episodes—we promise to return with even more laughter, chaos, and captivating content! Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Growing Your Wedding Business on a Shoestring Budget with Jessica Bishop
4d ago
Growing Your Wedding Business on a Shoestring Budget with Jessica Bishop
Ask Jac & Ben A Question!Join us as we sit down with Jessica Bishop, the inspiring founder of the Budget Savvy Bride, who transformed her personal wedding planning blog into a go-to destination for budget-conscious couples. Discover Jessica’s journey and her innovative strategies to grow a brand from scratch without spending a fortune. Learn from her experience of juggling a full-time job while reinvesting in her blog. Aspiring wedding professionals will gain invaluable insights on building businesses sustainably, underscored by Jessica’s remarkable achievement of selling over 250,000 copies of her best-selling book through savvy network leverage.Tune in to uncover cost-effective press and marketing secrets for wedding pros, featuring platforms like Qwoted, HARO, and Source Bottle that connect experts with journalists in search of insights. Social media, especially Pinterest, emerges as a vital tool for capturing attention and potential clients, with expert advice from industry leaders such as Megan Ely. Our conversation also explores the efficiency gained through social media scheduling tools, allowing wedding planners to save time while focusing on what truly matters. With Jessica’s insights, you’ll be equipped to maximize your reach and plan unforgettable weddings on a budget.Jessica Bishop | Website | www.thebudgetsavvybride.comLinkedIn | www.linkedin.com/in/jessicalehrybishop/Instagram | @budgetsavvybrideFacebook Page | www.facebook.com/budgetsavvybride Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Collaboration Over Competition: Building Strong Vendor Relationships with Dimitris Pavlidis
28-01-2025
Collaboration Over Competition: Building Strong Vendor Relationships with Dimitris Pavlidis
Ask Jac & Ben A Question!Discover the captivating world of wedding cinematography with Dimitris Tavlidis, a celebrated filmmaker from Greece with a portfolio boasting over 400 destination weddings. Dimitris shares his incredible journey from filming a bride's preparation to becoming a sought-after expert in the wedding industry. Learn the art of creating seamless, memorable events by building strong relationships with fellow vendors and professionals. Dimitris sheds light on essential strategies for effective communication, flexibility, and mutual respect, and reveals how these elements contribute to an unforgettable experience for couples and foster lasting collaborations.Explore the pivotal collaboration between cinematographers, photographers, and planners, as Dimitris offers invaluable insights into discreet documentation and creating optimal conditions for capturing a couple's special day. Discover the power of teamwork and social media in enhancing visibility and success for all involved. Whether you're a seasoned pro or new to the wedding scene, Dimitris's advice on patience, persistence, and mastering your craft will prove indispensable in navigating this competitive market. Don’t miss his stories of capturing love against Greece's stunning backdrops and find links to his work in the show notes.Connect with Dimitri:Website | www.dimitrispavlidisfilms.comInstagram | @‌dimitris.pavlidis.filmmakerFacebook | facebook.com/dimitris.pavlidis.visionfilms Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
The Art of Wedding PR: How to Get Your Work Published with Meghan Ely
21-01-2025
The Art of Wedding PR: How to Get Your Work Published with Meghan Ely
Ask Jac & Ben A Question!In this exciting episode of Wedding Empires, we’re joined by the incredible Meghan Ely, owner of OFD Consulting and one of the most influential voices in the wedding industry. Meghan combines her in-the-trenches event experience with her PR expertise to help wedding professionals get the recognition they deserve. With accolades from the Public Relations Society of America and Eventex, Meghan has a proven track record of elevating brands through media exposure. Her clients have been featured in prestigious outlets like The Knot, Martha Stewart Weddings, Brides, Architectural Digest, and Style Me Pretty.During our conversation, Meghan shares actionable tips and strategies for wedding pros looking to break into top-tier publications and grow their businesses. Whether you’re a planner, photographer, florist, or another wedding vendor, you’ll learn:How to craft compelling pitches that editors can’t resist.The must-have elements of a successful submission.How to build and maintain strong relationships with editors and media outlets.The secret to standing out in a crowded and competitive market.Ways to leverage your media features to attract more clients and grow your brand.As a WeddingPro educator and an experienced speaker at major conferences, Meghan has a unique ability to make PR approachable and achievable for everyone. Tune in for a deep dive into the world of wedding publicity and learn how to take your business to new heights by sharing your story with the world. The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
JB: We want your questions and I Do Disasters!
16-01-2025
JB: We want your questions and I Do Disasters!
Ask Jac & Ben A Question!What could possibly go wrong at a wedding? Uncover the hilarious and sometimes cringe-worthy world of wedding mishaps with our new podcast segment, "I Do Disasters." Join us as we dive into real-life stories of matrimonial mayhem, where everything that could go wrong did, and find out how these golden lessons can save your special day from going sideways. Plus, discover our revamped website, now home to a vibrant online magazine offering a treasure trove of insights on business, marketing, finance, and more.But that's not all! Ben and I are excited to bring you "Ask Wedding Empires," a segment dedicated to answering your burning questions about the wedding industry and beyond. Whether you're curious about marketing strategies or just need some solid advice, we're here to help. Check out weddingempires.com to submit your questions and stories, and be part of our engaging and entertaining podcast experience here at Wedding Empires. Let's keep the conversation going and ensure your voice is heard. Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
GoHighLevel: Revolutionizing Wedding Businesses with Kyle Meloche
10-01-2025
GoHighLevel: Revolutionizing Wedding Businesses with Kyle Meloche
Ask Jac & Ben A Question!Prepare to be intrigued as we welcome Kyle, the mastermind behind Social Geeks, to unveil the transformative potential of Go High Level (GHL). This episode is a treasure trove for digital marketers and creative professionals, offering a glimpse into a platform that promises to revolutionize business operations. If you've been wrestling with managing different tools like HubSpot, Kajabi, or Zapier, Kyle's insights into consolidating them into GHL's seamless system will be a game-changer for you.Brimming with practical advice, the conversation takes us through the multifaceted benefits of GHL for industries like wedding planning and photography. Through Kyle's journey from the music industry to digital marketing, we uncover how automation in client engagement can vastly enhance efficiency and ROI, letting professionals focus on what they do best. The episode also highlights innovative engagement strategies, such as the "fast five" tool and interactive quizzes, offering listeners fresh ideas to optimize their client interactions.In the spirit of camaraderie, Benjamin, Jac, and Kyle share humorous anecdotes and relatable experiences, making the discussions about technicalities both engaging and enjoyable. We dive into the nuances of setting up CRM systems, the power of email marketing automation, and the emotional highs and lows of client feedback. As we wrap up, listeners are encouraged to explore further with Kyle's support and expertise, ensuring you're fully equipped to harness the power of GHL in your business endeavors.Get started with GoHighLevel, with support from Kyle!https://bit.ly/4fQXQfV💡 Key Takeaways:Learn how GHL integrates essential tools into one seamless platform.Hear real-world examples of wedding professionals who have experienced massive growth with GHL.Understand the urgency of adopting this game The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Finding Calm in Chaos: Mindful Practices for Wedding Professionals
20-10-2024
Finding Calm in Chaos: Mindful Practices for Wedding Professionals
Ask Jac & Ben A Question!After leaving behind the badge and the pressures of police work, Hayley Robinson found solace in yoga, transforming her career into one of healing and stress management. Join us as Hayley shares her compelling story and expertise, revealing how yoga became her sanctuary and solution for dealing with stress, especially for those affected by PTSD. Her unique journey into the world of weddings uncovers how she applies her skills in high-pressure environments, and her partnership with Ben adds an intriguing dynamic to the wedding industry's hidden challenges. Hayley's insights offer valuable lessons for anyone in demanding professions looking to find balance and peace.Explore with us the fascinating ways the body stores and releases stress, including the intriguing concept of the "stress triangle" and the surprising emotional releases found through yoga. We introduce practical techniques like deep breathing and playful stress-shaking inspired by animals, proving that stress relief can be both effective and accessible. The benefits of mindful relaxation and tailored strategies to quell a busy mind are discussed, debunking myths and highlighting yoga's core advantages beyond stereotypes. Discover how moments of stillness can boost productivity and wellbeing, with personal stories offering relatable and diverse methods for finding calm.Find out more about Hayley: www.hayleyrobinson.com.au Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
From behind the lens to going viral on TikTok: Angela Brushe's Story
20-10-2024
From behind the lens to going viral on TikTok: Angela Brushe's Story
Ask Jac & Ben A Question!Join us for a lively start to Season 3 of Wedding Empires, where we sit down with the talented Angela Brushe, a photographer whose journey from Adelaide to the Sunshine Coast is as captivating as it is humorous. Angela shares her childhood fascination with photography, sparked by a simple camera gift, and her unexpected detour that landed her amid a thriving wedding scene. Her tales of navigating the challenges of the COVID-19 pandemic, all with a touch of serendipity and resilience, add both depth and delight to our conversation.Curious about the magic behind viral social media content? Angela spills the beans on her reluctant yet rewarding plunge into TikTok during the pandemic. Her authentic, behind-the-scenes wedding footage, peppered with humor, garnered significant attention and taught her valuable lessons about the unpredictability of viral fame. Explore with us the balancing act of maintaining personal authenticity while upholding professionalism online, and how Angela crafts connections with her audience through relatable storytelling.For those eager to boost their social media prowess, Angela’s insights are a treasure trove. From TikTok to Instagram, her thriving online presence serves as both inspiration and guidance for budding photographers. Angela discusses her mentorship services, providing a helping hand to those keen to master digital branding. Whether you’re drawn to her stunning photography or seeking advice on elevating your own social media game, this episode offers a wealth of knowledge and inspiration for anyone in the creative industry.To find out more about Angela visit: www.angelabrushephotography.com  Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
An Update from Us and Overcoming Wedding Professional Hurdles
06-07-2024
An Update from Us and Overcoming Wedding Professional Hurdles
Ask Jac & Ben A Question!Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director for a major radio network in Bundaberg. Joined by Benjamin Connolly, we reflect on the hurdles currently facing wedding professionals, from the lingering impacts of the COVID-19 pandemic to economic uncertainties. Plus, we chat about why recording in person makes all the difference and the frustrations of remote setups.Get ready for some laughter and chaos as we announce our brand-new podcast, "I Do Disasters!" We're diving headfirst into the wild and wacky world of weddings, featuring real-life disaster stories from those who’ve lived to tell the tale. Whether it’s suppliers, brides, grooms, or guests, everyone’s got a story, and we want to hear yours! Send us your brief yet hilarious accounts, and brace yourself for unfiltered reviews, gnarky comments, and our take on Bridezillas and other wedding mishaps. Don’t miss out on the exciting episodes of Wedding Empires coming up, and stay tuned for potential guest appearances! Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid
20-05-2024
Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid
Ask Jac & Ben A Question!Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on elevating their event planning business. Sarah guides us through the robust features of Isle Planner, highlighting its customizable client-facing features like checklists and timelines, which are invaluable in keeping both planners and clients in perfect harmony throughout the event planning journey.Ever wondered how top wedding professionals stay ahead of the curve? Our discussion with Sarah unveils the strategic prowess behind Isle Planner's contact management and budgeting tools. Discover the magic of color-coded status indicators, vendor categorization that streamlines selection and coordination, and a budgeting tool that fosters transparency and helps in managing client expectations. These innovative features are not just about keeping things organized; they're about making every penny of the client's budget work harder while simplifying financial conversations.Wrapping up, Sarah offers her seasoned advice for budding entrepreneurs in the wedding industry, emphasizing the importance of infusing one's brand voice into their chosen technology. We also get a peek at Isle Planner's latest advancements, like their RSVP tool and wedding website functionality, designed to enhance guest experience and streamline guest management. And for those looking to stay ahead in the competitive world of event planning, don't miss out on the special discount for Isle Planner, ensuring you have the tools to thrive in the industry. Join us and let Sarah's expertise help you transform your approach to wedding planning. Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Mastering Wedding Industry Networking with Jordan Heller
12-05-2024
Mastering Wedding Industry Networking with Jordan Heller
Ask Jac & Ben A Question!Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your professional world. From his humble beginnings as a waiter to becoming a titan in the events industry, Jordan's candid tales of climbing the networking ladder will leave you inspired and ready to shake up your own approach to making those crucial connections.Ever feel like networking is a party you weren't invited to? Fear not! This episode is brimming with relatable stories and practical tips, especially for the introverts who'd rather blend into the wallpaper than work the room. I confess my own networking jitters and how I overcame them by creating a familiar space at events. Together with Jordan, we dissect strategies for virtual networking and the importance of being a regular face in the crowd. If you're ready to transform anxiety into action, our conversation will equip you with the tools to step into the networking arena with newfound confidence.As we wrap up our enlightening chat with Jordan Heller, we tease the exciting horizon for our Wedding Academy. With a revamped website and a shiny new pro community subscription, your journey of growth never stops. Get a glimpse into the future of networking, where intimate, niche experiences await, and learn why even the missteps in our careers are stepping stones to personal growth. Don't miss out on joining our innovative empire – reach out on Instagram, TikTok, or our Facebook group, and stay tuned for a secret project that's set to engage and transform your professional path in magical ways.GUEST INFORMATION:Website: www.suncoastweddingsandevents.comInstagram: @SWELevents Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong
05-05-2024
Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong
Ask Jac & Ben A Question!Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle your community, or think about the buzz you could create with impromptu photoshoots that capture life's spontaneous moments. Our conversation with local marketing expert, Madelyn Furlong will reveal how to leverage those personal connections to turn your clients into vocal supporters of your brand.When it comes to building a trusted local network, it's all about those genuine interactions that forge lasting relationships. We'll share why a handshake and a smile at a neighbouring business can do more for your reputation than a dozen emails, and why little acts of kindness, like leaving glowing reviews for fellow vendors, can come back to you tenfold. Plus, we discuss the art of soliciting authentic client testimonials that keep the positive vibes flowing and help safeguard your business against the occasional negative review.But wait, there's more – networking isn't just schmoozing at social events, it's an art form, and we're breaking down how you can tailor it to your unique style. Whether you're a pro at working the room or someone who prefers the behind-the-scenes approach, learn how to leave your mark and follow up in ways that resonate and are memorable. The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
BONUS Get to know my new co-host Ben Connolly
04-05-2024
BONUS Get to know my new co-host Ben Connolly
Ask Jac & Ben A Question!In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the charismatic and insightful Ben, who brings a fresh perspective and boundless energy to our discussions.Join us as Ben opens up about his experiences and aspirations, offering a glimpse into the person behind the microphone.But that's not all! Prepare to be entertained as we embark on a hilarious and enlightening exchange, filled with laughter, candid anecdotes, and unexpected revelations. From sharing amusing anecdotes to discussing our shared interests and goals, Ben's infectious enthusiasm will leave you eagerly anticipating what's to come.So, whether you're a longtime fan or a newcomer to our podcast, don't miss out on this captivating episode as we officially welcome Ben Connolly into the fold and set the stage for an unforgettable journey ahead! The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson
01-05-2024
Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson
Ask Jac & Ben A Question!In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively. Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel. GUEST INFORMATION:Website: www.evolveyourweddingbusiness.comInstagram: @evolveyourweddingbusinessLinkedIn: www.linkedin.com/in/heidithompsonukSupport the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Differentiate yourself in the wedding industry by leading with authenticity with Chrissy Mellinger
27-04-2024
Differentiate yourself in the wedding industry by leading with authenticity with Chrissy Mellinger
Ask Jac & Ben A Question!Ever wondered how to weave the threads of your true self into the fabric of your business? Join us as we sit down with Chrissy Mellinger, a guiding light for service-based entrepreneurs, and unpack the essence of authenticity in the bustling world of wedding planning. In a world where connections are currency, we delve into the art of forming genuine bonds with clients and the power of standing in your own truth, whether you're crafting a marketing strategy or facing a challenging client situation.As a business coach, Chrissy brings a refreshing take on networking that transcends the digital landscape, emphasizing the value of in-person encounters. Let's be honest, it's easy to lose yourself in the sea of trends, but here, we share stories of how staying true to one's brand can forge lasting relationships and ward off burnout. We also tackle the tough stuff: recognizing when you're veering off-course and how to steer back to authenticity with confidence in every aspect of your marketing communications.Wrapping up, we reflect on the importance of self-care, boundary setting, and the aftermath of events. Chrissy leaves us with poignant insights on self-discovery, providing practical advice and resources for aligning your personal truths with your professional endeavors. It's an episode brimming with wisdom for any wedding professional looking to build an empire rooted in authenticity. Don't miss out on this and more in our Wedding Empires Pro community – and for a touch more inspiration, follow our new Instagram account where the conversation continues.Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
The Art of Persuasion: Writing Irresistible Sales Copy for Wedding Pros with Vanessa Wilde
22-04-2024
The Art of Persuasion: Writing Irresistible Sales Copy for Wedding Pros with Vanessa Wilde
Ask Jac & Ben A Question!In this episode, my special guest co-host, wedding photographer Ben Connolly and I had the pleasure of chatting with the incredibly talented Vanessa Wilde, a copywriting expert with a knack for crafting compelling sales copy. Vanessa shared her journey into the digital marketing space, highlighting how she transitioned into specializing in sales copywriting. Her passion for storytelling and understanding the audience's desires and struggles were evident throughout our conversation.We delved into the importance of tailored copy for wedding professionals, emphasizing the need to speak directly to the dream clients they aim to attract. Vanessa provided valuable insights on how wedding professionals can leverage their copy to showcase their unique value proposition and connect with their target audience effectively.The discussion also touched on the significance of incorporating storytelling into sales copy, both in written content and imagery. Vanessa emphasized the power of storytelling in creating a connection with potential clients and building trust. We explored the nuances of crafting engaging headlines, structuring sales pages effectively, and utilizing testimonials and social proof to bolster credibility.Furthermore, Vanessa shared practical tips for refining and updating sales copy over time, ensuring that it resonates with the evolving needs of the audience. She highlighted the importance of understanding the buyer's journey and tailoring the copy to address specific pain points and desires at each stage.As we wrapped up the episode, Vanessa offered valuable advice for solo wedding professionals looking to enhance their sales copy. She emphasized the importance of starting with authentic messaging before refining it to align with the brand's tone and values. Vanessa's expertise and passion for empowering wedding professionals through strategic copywriting strategies shone through in our engaging conversation.Tune in to this episode to discover the transformative power of sales copy in the wedding industry and gain valuable insights from Vanessa's wealth of experience and expertise.GUEST INFORMATION:Website: Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Elevating Your Wedding Business: A Deep Dive into ShowIt with Laurel Vines
19-04-2024
Elevating Your Wedding Business: A Deep Dive into ShowIt with Laurel Vines
Ask Jac & Ben A Question!In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can optimize their websites to attract and retain clients.We delved into the unique features of ShowIt, a user-friendly website builder originally designed for photographers but now used by various creative professionals. Laurel highlighted the drag-and-drop capabilities of ShowIt, making it easy to design without the need for coding. She also emphasized the platform's SEO-friendly nature and seamless integration with WordPress for blogging.The discussion then shifted to the importance of branding and storytelling in effective marketing for wedding businesses. Laurel emphasized the need for branding to reflect the values and experiences provided by the business, with a focus on making the ideal client the hero of the story.We also explored the role of blogging in enhancing SEO efforts and attracting potential clients. Laurel shared valuable tips on using blogging as a core marketing strategy and leveraging tools like Answer the Public to address common questions and establish expertise in the industry.Furthermore, we discussed the benefits of combining ShowIt with WordPress for a comprehensive website solution. Laurel explained how ShowIt allows for easy customization of the visual aspects of the website while retaining the blogging functionality and SEO settings of WordPress.To wrap up the episode, Laurel shared her offers for website customization services, including a "website in a week" package for template customization. She also mentioned the importance of mobile responsiveness and SEO optimization in website design.Overall, this episode provided valuable insights into leveraging ShowIt for website design, branding strategies for wedding professionals, and the importance of storytelling and blogging in attracting and retaining clients in the wedding industry. Tune in to the Wedding Empires podcast for more expert advice and tips on building a successful wedding business.💼💡 This episode is broughtSupport the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
BONUS 6 Tools to launch your wedding podcast with Jac Bowie
17-04-2024
BONUS 6 Tools to launch your wedding podcast with Jac Bowie
Ask Jac & Ben A Question!In this bonus episode, I wanted to share with you some of the tools and equipment I use to create this podcast every week. As a fellow wedding industry professional, I know how important it is to have the right setup to run or grow your wedding business.First off, I introduced the Elgato Stream Deck, a nifty little panel that allows me to control various aspects of my podcasting setup with just a touch. From starting and stopping different software to controlling my lights and music, this tool has been a game-changer for me.Next, I talked about the Rode NT USB microphone, specifically designed for podcasting. This microphone is easy to use, simply plugging into the back of your computer via USB. It comes with headphone and volume controls, making it a convenient choice for podcasters.I also highlighted the Elgato key lights, a set of lights that I can control through my computer, adjusting brightness and color temperature to suit my needs. These lights have been essential in creating the right ambiance for my podcast recordings.Moving on, I shared my experience with the Sony ZV-E10 camera, a versatile camera that I've set up as my permanent webcam. With excellent video quality and the ability to adapt to different setups, this camera has been a great addition to my podcasting arsenal.I then discussed the Elgato prompter, a tool that allows me to read my script while maintaining eye contact with the camera. This has been invaluable for presentations and webinars where I need to engage with my audience while staying on track with my content.Lastly, I mentioned the Audio Engine speakers, compact yet powerful speakers that enhance the audio quality of my recordings. Whether connected via mini-jack or USB, these speakers deliver crisp sound for a more immersive podcasting experience.If you're interested in checking out these tools, head over to my website jacbowie.com/resources where you'll find links to all the items mentioned in this episode. And don't forget to use the discount code PODCAST when checking out atSupport the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Utilizing Facebook Ads to Target Wedding Audiences with Amber-Rose Thomas
13-04-2024
Utilizing Facebook Ads to Target Wedding Audiences with Amber-Rose Thomas
Ask Jac & Ben A Question!In this episode of Wedding Empires, we have the pleasure of hosting Amber-Rose Thomas, an extraordinary ads strategist, and marketing maven, on the podcast. With a fervent mission to revolutionize the landscape of Facebook ads for businesses worldwide, Amber-Rose's journey is one marked by innovation, expertise, and a relentless pursuit of excellence.Amber-Rose's entrepreneurial odyssey began with a simple yet profound vision: to transform the conventional approach to Facebook ads and empower businesses of all sizes to achieve unparalleled success in the digital realm. This vision crystallized into reality with the inception of Launch With Amber, a dynamic platform where Amber-Rose offers a suite of Facebook Ads services, launch strategy expertise, and comprehensive training programs tailored to coaches, experts, and course creators across the globe.What sets Amber-Rose apart is not just her impressive credentials but also her unwavering commitment to delivering results. As a Facebook™ Blueprint Certified Ads Manager and a recipient of professional marketing strategist credentials from the esteemed Chartered Institute of Marketing (CIM), Amber-Rose brings a unique blend of technical prowess, strategic acumen, and creative innovation to every project she undertakes.Throughout her illustrious career, Amber-Rose has amassed a diverse portfolio of successes, spanning various niches and industries. From driving lead generation campaigns for small businesses to orchestrating high-profile product launches for renowned brands, her track record speaks volumes about her ability to navigate the complexities of the digital landscape with finesse and precision.Join us as we embark on an enlightening journey into the world of Facebook ads and discover how you can elevate your wedding business to new heights with the guidance of Amber-Rose Thomas. Get ready to immerse yourself in a wealth of wisdom, inspiration, and transformative strategies that will propel your business forward in the digital age.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at Support the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...
Unveiling the Power of Chat Marketing for Wedding Businesses with Mariana Gonzalez
07-04-2024
Unveiling the Power of Chat Marketing for Wedding Businesses with Mariana Gonzalez
Ask Jac & Ben A Question!In this episode of Wedding Empires, we dive into the dynamic world of Chat Marketing and Funnels and their transformative role in the wedding industry. Joining us is Mariana Gonzalez, the General Manager of The Wedding Academy, who shares her insights on leveraging Chat Marketing to elevate your wedding business.Mariana delves into the potential of chatbots, offering practical advice on overcoming challenges and unlocking new avenues for sales and engagement. Throughout the conversation, she emphasizes the importance of strategic planning in maximizing the effectiveness of chat marketing strategies. By mapping out customer journeys and identifying common questions and needs, wedding professionals can tailor their approach to better serve their audience.Furthermore, Mariana highlights the significance of using conversational language and actionable call-to-actions in chat marketing. These elements not only prompt leads to take the next step but also foster meaningful engagement and increase conversion rates. Integrating chat marketing with other platforms and tools, such as CRM systems and social media, further amplifies its impact, providing a cohesive and comprehensive marketing strategy.As the discussion unfolds, Mariana underscores the value of WhatsApp Business for wedding professionals. This versatile tool enables easy messaging, effective segmentation, and seamless integration with various marketing channels, enhancing communication and streamlining processes.Join us in this enlightening conversation as we explore the innovative possibilities of Chat Marketing and Funnels in shaping the future of the wedding industry.💼💡 This episode is brought to you by The Wedding Academy. Ready to take your wedding business to the next level? Explore exclusive resources and courses at The Wedding Academy 🌟✨ Start or grow your wedding empire today!GUEST INFORMATION:Website: www.weddingacademyglobal.comInstagram: @weddingacademyliveSupport the show💍 JAC BOWIE IS NOW TOURING!Become a Certified Wedding Planner in just 2 days!🎓 Hands-on training, expert insights & industry certification to kickstart your wedding career. ✨ Spots are limited—Learn more now! 👉 Join the Tour! 🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS! 🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group! 💬 Engage with Jac, Ben & 7,000+ wedding pros❓ Ask questions ahead of interviews📢 Join discussions & connect with the community 🔗 Join now: www.facebook.com/groups/weddingempirespodcast 👰‍♀️ This is where the real conversation happens—don’t miss out! 📲 CONNECT WITH US 🌍 Website: www.weddingempires.com📸 Instagram: @weddingacademylive🎶 TikTok: @weddingacademylive 🎙️ PODCAST TEAM🎤 Host & Producer: @msjacbowie📸 Co-Host: ...