Ep 13: How Linkedin India creates effective sales engagement virtually w/ Soumavo Sarkar

The Experience Business

30-09-2020 • 32 mins

In this episode of "THE EXPERIENCE BUSINESS" podcast, Samir Kumar Sah invites Soumavo Sarkar from Linkedin India as a guest where Soumavo talks about Linkedin India creates effective Sales engagement virtually. Soumavo shares his own recipe while he engages with the customers for the first time and he works with them as a problem-solving partner instead of being a pushy salesperson.


Overview:

During COVID19, the majority of B2B sales teams are interacting with customers remotely. Things are not easy for many organizations to transition fully to the virtual model of engaging with their customers.  Many sales professionals find it difficult to understand customer needs virtually and fail to engage with them correctly.


Key things we discuss with Soumavo:

  • What is the challenge he sees most Sales professionals are facing currently while engaging with Customers virtually?
  • How these problems can be solved by establishing digital sales culture and proper training?
  • What is the strategy or framework that is standardized in Linkedin for Virtual Engagement with Customers?
  • What is Soumavo's personal method of interacting with customers Virtually when he engages with the first time?
  • How to handle objections or tough customers remotely?
  • How Customer needs are conveyed to the Marketing team on Linkedin? How sales and marketing align here?

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