Personalization and efficiency are often pitted against one another. But with the massive efficiency benefits offered by automation, businesses can capitalize on non-traditional personalization initiatives without sacrificing time or productivity.

Chris Huggins, Head Of Conversational Commerce at Virgin Media joined the show to dive into how you can leverage data and automation to connect with your customers on a deeper level, align with company objectives, and create resilience in the face of failures to build a successful digital-first strategy.

Join us as we discuss:

• Leveraging behavioral signals for enhanced UX, including improving AI chatbots
• How to create an AI system that increases human productivity and gets customers what they need
• Prioritizing customer experience and operational excellence as a pillar of marketing