This episode features Jane Ryan, a writer and content creator working in the world of drinks. She’s someone with some valuable insight into how you might want to go about building a career making content about drinks and getting it seen across the social media platform world we live in today.

Jane started out as a drinks journo; she studied journalism at university in the UK before landing a plum role at Difford’s Guide, which quickly saw her traipsing through distilleries in Scotland and France. She’s also worked both behind the bar and on the floor, and has been recognised for her writing at Tales of the Cocktail’s Spirited Awards.

After a stint in the consumer media world at Concrete Playground in Sydney, she launched Difford’s Guide Australia in 2019, and in recent years has grown that brand here through her use of social media, creating content for both TikTok and Instagram, and reaping millions of views in the process.

I’ve long been a fan of Jane’s work, and in this chat she demystifies a little about what kind of content works on TikTok and Instagram, how she grew that audience, and she talks about how you might break into the drinks media world today.