New digital services and technologies are released all the time, and every so often, one comes along that hits the viral jackpot.

Bitcoin did this in 2017, Google’s audio chatbot duplex made a big splash in 2018, and the metaverse and Web 3.0 caught fire in 2022. Some, like Bitcoin, endure; most, however, fade away or shrink. Remember Clubhouse, anyone? Or the upcoming 3D printing revolution?

The latest viral sensation is ChatGPT, a chatbot launched by OpenAI, a San Francisco-based research organization. In the inaugural episode of Mike and Amit Talk Tech, these two award-winning professors ask whether it will live up to the hype, or whether it's just another fad in the ever-changing technology landscape.

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Michael Wade is a Professor of Innovation and Strategy and Director of the IMD Global Center for Digital Business Transformation. He also holds the Cisco Chair in Digital Business Transformation. An expert in digital transformation, he has published 10 books and more than 100 case studies as well as articles on topics such as digital business transformation, innovation, strategy, and digital leadership.

Amit Joshi is a Professor of AI, Analytics, and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.