Email Success Story: Founder of Senders Shares Insights on Growing His Email Deliverability Business to $5M in Revenue with a 30-Member Team - Overcoming Email Challenges and Mastering Marketing for Business Growth. (Episode 548 - Benny Rubin)
In this episode of Grow a Small Business, host Troy Trewin interviews Benny Rubin, Founder of Senders, Benny shares insights on how he scaled his email deliverability business to serve hundreds of clients, generate millions in revenue, and send tens of millions of emails annually. He covers solutions for email sending and delivery challenges, the technical details involved, and the critical role of email marketing. Benny also highlights the importance of continuous testing and iteration in marketing strategies to drive business growth.
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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
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What do you think is the hardest thing in growing a small business?
Benny Rubin believes the hardest thing in growing a small business is managing the mental game, including dealing with self-doubt and the uncertainty of success. Even with confidence, the psychological challenges can be significant and ongoing.
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What's your favourite business book that has helped you the most?
Benny Rubin's favourite business books include "Built to Sell" for its insights on preparing a business for sale, "The E-Myth Revisited" for its focus on working on your business, and "King Larry" for its unconventional story of DHL’s founder. He values books that provide both practical advice and historical perspectives.
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Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
Benny Rubin prefers historical business books and insightful podcasts over modern advice. He recommends Nathan Latka's podcast for quick, actionable SaaS insights and John Marlowe’s podcast for valuable exit strategies. For a broader view, "The Man Who Solved the Market" offers foundational knowledge on high-frequency trading.
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What tool or resource would you recommend to grow a small business?
Benny Rubin recommends Missive, an email tool that transforms emails into a chat interface for team collaboration. It allows for seamless communication and drafting, enabling efficient management and integration of client interactions without traditional email complexities.
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What advice would you give yourself on day one of starting out in business?
Benny Rubin advises himself to “stay calm and carry on.” He emphasises the importance of maintaining composure and keeping focused, despite the challenges and lengthy discussions about uncertainties.
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Quotable quotes from our special Grow A Small Business podcast guest:
Work should never feel like a grind; if it does, something's off – Benny Rubin
Stay calm and carry on; keep your head in the zone despite the uncertainties – Benny Rubin
For a clear perspective, focus on historical insights rather than breathlessly chasing the latest trends – Benny Rubin
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