QFF: Mastering Content Marketing with Marcus Sheridan: How to Stand Out in a Competitive Market, Embrace AI, and Build Trust by Addressing What Others Avoid—Success Stories and Practical Tips for Small Business Owners. (Episode 562 - Marcus Sheridan)

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business.

In this episode of Grow a Small Business, host Michael Denehey interviews Marcus Sheridan from Impact plus discusses the importance of understanding not just who your business serves, but who it doesn't. He emphasizes the value of clarity in operations and the growing impact of AI on content creation, urging small businesses to embrace AI tools to scale their efforts. Sheridan also shares a success story of Opus Partners, a New Zealand company that has thrived by being transparent and consistent in its approach.

Marcus discussed his book, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer. This book offers a clear guide to revamping your current marketing strategy. Learn more about Marcus at Opes Partners.

Key Takeaways for Small Business Owners:

Know Who You’re Not: Clarity on who your business does not serve is as crucial as knowing who you do serve. This helps you confidently say no to opportunities that don't align with your expertise.

Focus on Your Strengths: Concentrate your efforts on what you do best. This not only optimizes your resources but also enhances customer satisfaction by delivering high-quality services.

Embrace AI for Content Creation: AI can significantly boost your content production, allowing small businesses to create high-quality, human-like content at scale without additional staffing.

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Be Transparent and Honest: Openness about your limitations and the true benefits of your offerings builds trust with customers, leading to stronger relationships and long-term success.

Stand Out by Doing What Others Won’t: Differentiate your business by taking bold steps in your sales process and content strategy that your competitors aren't willing to take.

Consistency is Key: Success in content marketing and business growth comes from consistent efforts over time. Stay committed to your strategies, even when results aren't immediate.

One action small business owners can take:

One action small business owners can take, according to Marcus Sheridan, is to embrace and implement AI tools for content creation. By leveraging AI, they can produce high-quality, human-like content at scale, enhancing their online presence without needing to hire additional staff. This can help them stay competitive and stand out in their industry.

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Quotable quotes from our special Grow A Small Business podcast guest:

The greatest day in business is when you figure out who you're not – Marcus Sheridan

If you’re not pushing the envelope, you’re not doing enough – Marcus Sheridan-

Bad AI content gets penalized, just like bad human content – Marcus Sheridan