Marketing 4 Business

Scott Wilson

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson. read less
BusinessBusiness
MarketingMarketing
ManagementManagement

Episodes

The Lost Generation - Is Your Marketing Ready For This?
4d ago
The Lost Generation - Is Your Marketing Ready For This?
In this episode of the Marketing 4 Business Podcast, Scott explores the rise of “The Lost Generation” - a group of consumers who have never used traditional tools like the Yellow Pages and are moving away from search engines to AI-driven platforms. He outlines eight essential strategies to ensure your marketing stays relevant and effective in 2025. From embracing AI to strengthening your digital presence and creating content that connects, Scott shares practical advice to adapt to this shift.Scott dives into the importance of leveraging owned vs. rented media, building trust through community connections, and capturing micro-moments to meet your audience where they are. He also highlights the power of local marketing, AI integration, and actionable education strategies to keep your business ahead of the curve.Tune in to this episode to future-proof your marketing strategy and learn how to engage with the next generation of consumers. Don’t get left behind - discover how to thrive in the evolving digital landscape!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
What Are You Really Marketing in 2025? #hintitisnotchocolate
11-12-2024
What Are You Really Marketing in 2025? #hintitisnotchocolate
In this episode of the Marketing 4 Business Podcast, Scott challenges business owners to rethink what they’re really marketing and selling in 2025. It’s not just products or services - it’s solutions, emotions, and transformations that connect with customers on a deeper level. From selling peace of mind as a plumber to delivering clarity and confidence as a lawyer, Scott breaks down how reframing your offerings can create more meaningful connections and drive sales.Through engaging examples like Cadbury’s “Thank You Roses” and “What to Bring When You’re Told to Bring Nothing” campaigns, Scott illustrates the power of attaching strong messages and emotional connections to your products. He also shares actionable strategies to help businesses market aspirations, convenience, and identity, ensuring they stand out in competitive markets.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
4 Questions Every Business Owner Must Answer to Thrive in 2025
27-11-2024
4 Questions Every Business Owner Must Answer to Thrive in 2025
In this episode of the Marketing 4 Business Podcast, Scott dives into the four critical questions every business owner must answer to thrive in 2025. He emphasises the importance of clarity in your messaging and explains why defining who you are, where you are, what you have to offer, and why prospects should choose you is essential for standing out in a competitive market. Scott shares actionable advice on crafting a compelling value proposition, building trust, and tailoring your marketing strategy to resonate with your ideal audience.Tune in to this Marketing 4 Business Podcast episode to discover how these simple yet powerful questions can transform your marketing efforts, improve customer engagement, and set your business up for success in 2025. Gain practical insights to align your strategy with your goals and thrive in the year ahead.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Growing Leaders 4 Business Success
20-11-2024
Growing Leaders 4 Business Success
In this episode of the Marketing 4 Business Podcast, Scott shares his guest appearance on the Catalytic Leadership Podcast with Dr. William Attaway. Scott reflects on his journey from the cricket field to building successful businesses, highlighting the importance of a clear mission, strong core values, and fostering a culture of trust and collaboration. He shares actionable strategies like daily stand-ups, 90-day sprints, and empowering team members to innovate - providing invaluable advice for leaders striving to cultivate high-performing teams.Packed with inspiration and practical leadership insights, this episode explores how intentionality and a people-first approach can transform your business. Tune in to this episode to learn how to develop strong leaders, create a growth-focused team culture, and lay the foundation for long-term success. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Make sure you check out the Catalytic Leadership Podcast hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
The Silent Marketing Driver - Why Some Businesses Win More.
13-11-2024
The Silent Marketing Driver - Why Some Businesses Win More.
In this special episode of the Marketing 4 Business Podcast, Scott sits down with legal expert Brent Selwyn and seasoned property investor Shaun Stockman to uncover powerful strategies for business growth. Drawing from their extensive experience, Brent and Shaun share actionable insights on standing out in today’s competitive market and building long-term success.Brent reveals two key personal strategies he’s used to propel his business forward, including innovative ways to leverage video and boost client trust. Shaun discusses the importance of loving what you do and the resilience needed to navigate economic cycles. Together, they explore the value of consistency and focus in both sales and marketing to maintain momentum, even in uncertain times.This episode is packed with practical advice for business owners aiming to elevate their strategies, strengthen client relationships, and foster sustainable growth.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Brent on LinkedIn hereConnect with Shaun on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
The Marketing Gap - The 3 Things Your Marketing Must Do Today
06-11-2024
The Marketing Gap - The 3 Things Your Marketing Must Do Today
In this episode of the Marketing 4 Business Podcast, Scott chats with Jon Randles, a seasoned business coach and partner at MOSH Social Media, about strategies for navigating today’s challenging business environment. Jon shares key insights on maintaining control over what matters, from managing time and costs to improving cash flow and refining marketing approaches.Jon discusses his “five essentials” for business success, emphasising the value of focusing on high-impact activities, analysing profitability, and identifying ideal clients. Drawing from his coaching experience, he highlights the importance of setting specific goals, building resilience, and targeting the right audience for sustainable growth. Scott and Jon also explore the mindset needed to stay productive and intentional, even when the economy is uncertain.Tune in to this Marketing 4 Business Podcast episode for actionable advice on making smart decisions, staying resilient, and building a profitable, client-focused business in any market climate!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Jon on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Sales & Marketing Mastery - How To Drive Predictable Business Growth
30-10-2024
Sales & Marketing Mastery - How To Drive Predictable Business Growth
In this special episode of the Marketing 4 Business Podcast, Scott sits down with industry experts Murray Hale and Owen Scott to discuss their top business advice for thriving in today’s economic climate. Drawing on years of experience, Murray and Owen share tips on building resilience, staying focused, and making smart decisions to drive long-term growth.Murray highlights the importance of optimising cash flow, setting clear objectives, and nurturing strong client relationships, while Owen dives into the value of strategic marketing and aligning team efforts for maximum impact. This episode is packed with advice for business owners looking to boost productivity, improve client relationships, and ultimately, achieve their best results yet!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Murray on LinkedIn hereConnect with Owen on LinkedIn here Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
The Deliberate Leader - 5 Ways To Help Your People Fly
23-10-2024
The Deliberate Leader - 5 Ways To Help Your People Fly
In this episode of the Marketing 4 Business Podcast, Scott sits down with leadership expert Denis Gianoutsos, host of the Leadership is Changing podcast, to discuss key strategies for business leaders. Denis shares his five essential ways to help your people thrive, starting with how to build a match-fit mindset for leadership. They dive into topics like the importance of clarity, becoming a deliberate leader, and why setting your team free to excel is critical. Denis also touches on how leaders can embrace creativity during challenging times and the power of consistency in leadership. Tune in to learn how to elevate your leadership skills, inspire your team, and lead your business to success!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Denis on LinkedIn hereListen to the Leadership is Changing podcast hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Success Leaves Clues x 2
15-10-2024
Success Leaves Clues x 2
In this episode of the Marketing 4 Business Podcast, Scott interviews Mike James, co-owner of NOVUS Glass New Zealand, and Paul Wright, co-founder of Harcourts, for their best business advice. Mike shares how focusing on customer service and empowering your team with the right mindset leads to long-term success. He also highlights the importance of hiring for attitude and building a strong company culture.Paul emphasises the power of having a clear plan, staying accountable, and consistently focusing on high-value activities that drive business growth. He also shares leadership insights learned from All Blacks mental skills coach Gilbert Enoka, and the importance of balancing work and life.Tune into this episode for actionable strategies to grow your business, empower your team, and create a culture of success!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Mike on LinkedIn hereConnect with Paul on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
The Gap: How To Make Your Business More Successful
07-10-2024
The Gap: How To Make Your Business More Successful
In this episode of the Marketing 4 Business Podcast, Scott sits down with Brad Evans, partner at SBA Small Business Accounting, to discuss how businesses can close the gap to achieve greater success. Drawing from his experience as a professional cyclist, Brad shares valuable insights on the importance of strategy, discipline, and determination in both sports and business.Brad dives into the power of setting clear short-term goals, focusing on "dollar-productive" activities, and relentlessly pursuing sales to drive business growth. He also highlights the importance of staying on top of financials, from tax planning to leveraging technology for business efficiency.Tune in to this Marketing 4 Business Podcast episode for actionable tips on building a successful business and creating strong financial foundations to thrive in any economic climate!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Exit Strategy: Mastering the Art of Selling Your Business
25-09-2024
Exit Strategy: Mastering the Art of Selling Your Business
In this episode of the Marketing 4 Business Podcast, Scott sits down with Sam Cherry and Damien Fahey from Tabak Business Sales to explore the intricacies of selling a business. With over two decades of combined experience, Sam and Damien share their unique backgrounds, one from a marketing and sales perspective, the other from an accounting background, and how this dynamic helps them stand out in the world of business brokering. They delve into topics such as the importance of recurring revenue, business growth strategies, and why preparing a business for sale should start long before the actual sale date.Listeners will learn what makes a business attractive to buyers, including the importance of owners stepping away from daily operations. Tune in for actionable tips on leveraging systems, technology, and long-term growth to boost your business’s value, whether you're planning to sell or optimise operations.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Sam on LinkedIn hereConnect with Damien on LinkedIn here Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action