In this episode of the Marketing 4 Business Podcast, we focus on building and keeping up marketing momentum. Scott offers helpful advice and strategies that are important for any business owner who wants to restart or boost their marketing efforts.Here's what this Marketing 4 Business Podcast episode covers:Getting Back on Track:  - The value of community support for the podcast  - Personal stories about overcoming marketing problems - The 'draw a line in the sand' method for a new beginning - The need for making decisions and taking action to build momentumSmall Changes, Big Results:- Using sports strategies in business for weekly successes - Client examples showing how visibility helps build momentum- The importance of a good offer and creating effective campaignsStrategies for Ongoing Growth: - Changing surroundings and groups for new energy - Learning new skills and focusing on small but steady successesThe advice given in this episode is not just theoretical but practical, and can be used to achieve marketing momentum in real life. Whether it's deciding to make a change or focusing on small successes for a larger impact, these strategies aim to put you back in the game and ahead of your competitors. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising.This episode covers:The Unexpected Beginning- Doug's accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneurStarting More FM- The acquisition of More FM frequency and promoting staff engagementUnique Business Approaches- Doug's shift to a flexible management style and commission-based revenue plansCreating a Legacy- The significance of reliable branding and adapting sales methods to the evolving media landscapeThis Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning norms, and consistent branding. Listen to understand how these principles can foster innovation and growth in your own business.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with web developer, Anna Hayes from Innovate Digital, a cutting-edge digital marketing agency. They discuss the journey of SEO and digital marketing, the harmony between web design and development, and the shift towards inclusive digital spaces. In this Marketing 4 Business Podcast episode, you'll learn about:Digital Marketing Evolution- The transition from HTML to responsive CSS.- The role of COVID-19 in fast-tracking digital marketing strategies.SEO and PHP Development Insights- Backend optimisation for search engine ranking.- The shift from structured employment to freelancing.Consumer Behaviour and Digital Marketing- Generational differences in search habits and how to adapt strategies.- The importance of identifying and targeting your ideal client.Business Growth Through Marketing- Using personal interests to connect with your audience.- The role of a growth team in enhancing marketing strategies.Mindset and Future Trends- The importance of mindset in personal and professional growth.- The potential of AI in digital marketing and the continuous need for creativity.This episode provides valuable insights for those looking to understand and navigate the digital marketing landscape. Learn about the evolution of SEO, the significance of consumer behaviour, and the importance of a growth mindset to improve your online presence and business success.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Anna on LinkedIn hereFollow Innovate Digital on LinkedIn hereFollow Innovate Digital on Instagram hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this special episode of the Marketing 4 Business Podcast, Scott is hitting a big milestone: his 50th birthday! To celebrate, he's sharing 50 learnings not just from a career in marketing and business, but from 50 years of life experiences. By the end of this Marketing 4 Business Podcast episode, you'll have a bunch of useful tips, smart tactics, and the motivation to tackle your own business, marketing or life challenges. Whether you’re at the beginning of your career, scaling a business, or looking for ways to reinvent your approach, Scott’s 50 lessons offer something for everyone. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this enlightening episode of the Marketing 4 Business Podcast, Scott sits down with inspiring entrepreneur, Nick Burns. Nick shares his story, highlighting how he converted his operational expertise into a lucrative business. We delve into the concept of 'Clean Sheet Selling' and explore how it skyrocketed Nick's company to international fame.Here's what you can look forward to in this Marketing 4 Business Podcast episode:Switching from Numbers to People: Understanding the value of interpersonal skills in business and sales, and learning to embrace the human aspect.The Birth of Emendo: The chance beach encounter that led to the creation of a business and the division of responsibilities among the founders.Mastering Clean Sheet Selling: Discover how active listening and building internal support can drive your business growth.Branching Out Internationally: Using success stories from clients to break into new markets and establish credibility.Investment Tips and Financial Smarts: Balancing family, friends, and finance in the startup world, and strategies for sustained success.Ongoing Personal Development: Cultivating daily habits for improved learning and productivity, and how influential literature can shape your mindset.Nick's story underscores the power of 'Clean Sheet Selling' in driving business success. His strategies can help entrepreneurs stimulate growth, build strong networks, and make smart investments. Whether you're starting up or already running a business, this episode provides valuable insights for overcoming challenges with confidence and resilience.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Nick on LinkedIn hereBook your spot at the Christchurch Hi Tech Sales Meetup hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this eye-opening episode of the Marketing 4 Business Podcast, Scott chats with Sarah Anderson about her entrepreneurial journey. From her high school crafting days to running three successful businesses, they dive into Sarah's strategies for growth, how she connects with customers, and her flexibility in navigating the challenges of the pandemic.Here’s what you will learn in this episode of the Marketing 4 Business Podcast:Sarah's Entrepreneurial Beginnings: Discover how her upbringing and education fueled her business journey, leading from student life to owning three businesses.Hard Work Equals Success: Hear about the pivotal role of hard work in entrepreneurship and Sarah's journey from a university side hustle to a thriving event business.Customer Focus: Learn the significance of customer service in the event sector and get insights into True Macro, Sarah's health-oriented meal service.Authentic Marketing: Explore how authenticity and personal connections enhance customer trust and delve into Sarah's unique marketing strategies.Growth Mindset and Routine: Understand the impact of a positive mindset and routine on business success and productivity, straight from Sarah's experiences.Sarah's experiences offer valuable lessons for anyone hoping to turn their passion into a successful business. Whether you're just starting or aiming to expand, the useful advice and innovative strategies shared in this episode will help you pave your way to success.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Sarah on LinkedIn hereFollow Sarah on Instagram hereCheck out True Macro hereCheck out PureBowl hereCheck out Celebration Hire hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott discusses effective marketing strategies that are applicable to various businesses, providing real examples to illustrate how these strategies can enhance your business growth.Here's what you'll learn from this episode:Understanding Your 'Where You Can Win Zone'- Learn how every business has a specific 'Where You Can Win Zone' and how to leverage it to outperform your competitors.Setting 'A to B Marketing Goals'- Learn the significance of setting specific 'A to B' marketing goals that align with your overall business objectives. Mastering the Art of Marketing, Branding, and Advertising (MBA)- Understand Scott Wilson's Marketing 101 Law on growing your market share by increasing your potential customer mindshare.Emphasising 'Content, Content, Content'- Learn how to generate high-quality, engaging content that educates, entertains, or inspires your audience across various platforms.Adopting a Multi-Channel Approach- Learn to use a mix of online and offline channels such as social media, email marketing, SEO, PPC, and traditional advertising to reach a broader audience.Maintaining Consistent Branding- Learn about the importance of consistent branding elements across all marketing channels for better brand recognition.Making Data-Driven Decisions- Learn to use analytics and data to track your marketing campaigns' performance and make informed decisions for optimisation.Enhancing Customer Engagement- Learn to build relationships with your audience through interactive content, personalised communication, and prompt responses to enquiries.Building a Community- Understand the importance of creating a community around your brand by engaging with your audience, encouraging user-generated content, and participating in relevant events or discussions.Pursuing Continuous Marketing Improvement- Learn to regularly evaluate and refine your marketing strategies based on feedback, market trends, and changing consumer behaviours.Having Fun with Your Marketing- Lastly, learn when to inject some fun into your marketing strategy, as this can enhance creativity and engagement.Don’t miss this insightful episode of the Marketing 4 Business podcast. It’s time for you to Flip Your Marketing Switch and turn your marketing into a lead and sales-generating machine!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Welcome to the latest episode of the Marketing 4 Business Podcast, where we delve into the world of SEO with Google SEO & Ad Specialist Dean Warwick. In this episode, we dissect how local businesses can dominate Google Maps, enhance online visibility, and craft a robust SEO strategy for sustained success.Here's what you'll learn in this Marketing 4 Business Podcast episode:Mastering Local SEO: - The significance of Google Business Profile and tips on claiming and optimising it.- Insights into selecting accurate business categories for enhanced search visibility. - The impact of regular updates and positive reviews on your Google rankings.SEO Strategies for Your Website: - Crafting service pages that rank well and engage customers effectively.- The importance of website speed and avoiding common SEO errors like keyword stuffing.- The synergy between SEO practices and a seamless user experience.Long-Term SEO Vision:- Approaching SEO with patience and strategic planning.- How to align SEO efforts with business goals for optimal results.By applying these actionable strategies, companies can significantly enhance their online presence, convert more leads, and establish a dominant position in search engine rankings. Whether you're starting from scratch or refining an existing approach, this episode is packed with SEO gold that's practical and ready to implement.Elevate your Local SEO game and take advantage of our complimentary local SEO audit! If you're ready to enhance your business's online strategy and see where you stand in local search rankings, simply schedule your call with us today here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Dean on LinkedIn here Explore a selection of Dean's blog articles hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Scott was a guest on the Content Led Podcast this week, and we thought it was too valuable not to share with our own audience. In this insightful episode, Scott uncovers the strategies he has mastered for creating content that drives business growth.Here's what you'll learn in this Marketing 4 Business Podcast episode:- Content as a Growth Lever: Discover how freely sharing knowledge and insights can significantly foster business development and client acquisition.- Audience Engagement: Learn the importance of understanding your audience's engagement patterns – whether they prefer a single impactful piece of content or multiple pieces to build trust.- Consistency & Visibility: Gain insights on the necessity of regular content release for lead generation and the risks associated with disrupting this flow.- Multi-Platform Strategy: Explore how to maximise reach by repurposing content across different platforms and the benefits of team participation in content creation.- Overcoming Psychological Barriers: Understand the common hurdles in content creation, from self-doubt to maintaining motivation, and strategies to overcome them.The insights from this Marketing 4 Business Podcast episode are not just theories but tested strategies that have proven successful in the digital marketplace. By applying these expert tactics, business owners can expect to see a real impact on their growth and market presence. Start implementing these actionable takeaways to transform your content into a powerful tool for business success.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott and Social Media Strategist Olivia Brand delve into the significant impact of video content on enhancing business visibility and engagement within the digital landscape. Here's what you'll learn in this Marketing 4 Business Podcast episode:Video Marketing Accessibility:  - Leverage smartphones for high-quality content  - Break the myth that effective video requires hefty budgetsContent Creation Skills:  - Importance of authenticity and human connection  - Scripting engaging narratives tailored to your ideal customerStrategic Video Marketing:  - The power of personal and professional brand integration  - Overcoming the fear of visibility with structured guidanceConsistency & Quality:  - How regular content production maintains brand presence and market share  - The significance of genuine engagement over vanity metricsMinimal Equipment, Maximum Impact:  - Utilising simple setups and editing tools like CapCut  - Prioritising storytelling and audience connection over production valuePlatform-Specific Strategies:  - Tailoring content to where your audience engages most  - Understanding the nuances of various social media platformsContent Ideation:  - Generating ideas from FAQs and industry myths  - Positioning yourself as an authority by addressing the right questionsReady to elevate your brand with short-form video? Explore our own tried and tested Video Influence framework, a strategy we employ with our clients at Digital Influence to create impactful video content. For further assistance with your video content strategy, filming, editing, or distribution contact us today. We'll align our expertise with your vision to create content that truly resonates with your audience.See below for ways to get in touch with us…Follow Olivia on Instagram hereConnect with Olivia on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereHave Fun & Take Action

Welcome to our newest episode of the Marketing 4 Business Podcast. In our latest episode, ‘The 5 Best Ways to Grow Your Business in 2024’, we take you through a range of proven business expansion strategies for the coming year. This episode is packed with insights from your host Scott who shares strategies on strategic outreach, networking, and clever advertising.Here's what you'll learn in this Marketing 4 Business Podcast episode:Mastering Cold Outreach- How to create a Dream 100 list to laser-target your ideal clients.- Utilising LinkedIn for warm leads and valuable conversations.Inbound Marketing Magnetism- The importance of valuable content creation across various platforms.- Establishing thought leadership to attract and nurture leads.Lead Generation and Smart Advertising - The necessity of retargeting campaigns and crafting compelling ads.- Developing a clear and unique selling proposition.Networking and Public Speaking- Overcoming the fear of public speaking to amplify your influence.- Leveraging associations and networking events to position yourself as an industry expert.Joint Ventures and Strategic Partnerships- Utilising leverage for business growth.- Identifying non-competitive partnerships that share your target audience.This episode not only explores the dynamic strategies for expanding your business in 2024 but also provides actionable insights that can be implemented immediately. From enhancing your online presence through strategic outreach to leveraging public speaking opportunities for greater brand visibility, these real-world applications are designed to help you outshine the competition and achieve substantial business growth. Tune in to start your transformative journey towards business success in the new year.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this engaging episode of the Marketing 4 Business Podcast, Scott sits down with Dave Armstrong, a connoisseur of both whiskey and business banking. The episode is a rich blend of personal stories, entrepreneurial insights, and strategic advice for business growth. Dave takes us from the history-laden streets of Wick to the complex world of business financing, personal branding on LinkedIn, and the intricacies of venture capital.Here's what you'll learn in this Marketing 4 Business Podcast episode: Whiskey, Storytelling, and Career Transitions:- The art of selling whiskey through storytelling and personal connections.- Insights into Dave's career shift from whiskey sales to business banking. Financial Stress in Small Businesses: - Challenges faced by SMBs in securing finance and the importance of looking beyond numbers. - The consistent nature of financial issues across business scales. LinkedIn for Personal Brand and Business: - How strategic use of LinkedIn can lead to professional opportunities and recognition. - The value of personal branding in networking and business growth. Consistency in Marketing and Funding Gap: - The significance of consistency in marketing and learning from paid advertising. - Identifying market gaps between venture capital and private equity. Imposter Syndrome and Pitfalls in Business: - Dealing with imposter syndrome and the real value of an MBA. - Emphasising cash flow and client relationships over elaborate business plans. Tips for Funding and Acquiring Businesses: - The risks of leveraging personal assets for business funding. - Five key steps for successful business funding or acquisitions.Don't miss this insightful episode of the Marketing 4 Business Podcast episode. The insights offered by Dave Armstrong are not only thought-provoking but also serve as actionable strategies for navigating the entrepreneurial journey.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Dave on LinkedIn hereCheck out Newbrook here See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this Marketing 4 Business Podcast episode, Scott delves into how to maximise your digital marketing efforts for the upcoming year. This episode is full of actionable insights and strategies for entrepreneurs and business owners aiming to excel in 2024. This Marketing 4 Business Podcast episode not only inspires with real success stories but also provides a comprehensive checklist for digital marketing success. Apply these strategies to revamp your business’s digital footprint, ensuring you're at the forefront of online marketing in 2024.Grab yourself a copy of our exclusive ‘Ultimate Digital Marketing Checklist for 2024 here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this enlightening episode of the Marketing 4 Business Podcast, Scott is joined by Phil Smith and Tracey Hunter, the dynamic force behind Terra Firma Media. This power couple shares their inspiring journey of resilience, from facing personal setbacks to their triumphant return in the world of business.  Here's what you'll learn in this Marketing 4 Business Podcast episode:- The Importance of Building a Strong Support Network: Phil and Tracey emphasise the significance of having the right people around you and prioritising the well-being of employees.- Key Business Learnings: They share valuable insights on business ownership, such as the importance of believing in what you're selling, the impact of salespeople who lack that belief, and the value of simplicity in marketing.- Exploring the Ag Sector: Learn about Phil and Tracey's journey as they acquire and turn around a struggling CRM business, sharing their experience of implementing a new CRM system and rebranding the company as Terra Firma Media.This episode offers invaluable insights for aspiring entrepreneurs, reminding us that success often stems from overcoming adversity and consistently striving for improvement. Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Check out Terra Firma Media here Check out JB Presentations hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Welcome to another episode of the 'Marketing 4 Business Podcast.' Join Scott as he shares an invaluable planning worksheet designed to guide you step-by-step towards achieving your marketing goals in 2024. Scott also shares hands-on advice that businesses can put into action right away, making it perfect for all businesses looking to create a strong marketing plan for 2024.Here's what you'll learn in this 'Marketing 4 Business Podcast' episode:Crafting a Winning Strategy- Understanding the importance of setting 12-month goals and breaking them into actionable steps.- Five essential steps to revitalise your marketing efforts.Branding and Consistent Outreach- Techniques to amplify your brand presence and maintain top-of-mind awareness among customers.Authority Building with Content Marketing- Using content to establish trust and position yourself as an industry expert.- Diverse content mediums to connect with potential clients.Data-Driven Marketing Decisions- Leveraging tools like Google Analytics for informed marketing choices.Do you want a copy of 'The Simple Marketing Plan' discussed in this episode? Email Bronte at bronte@getdigitalinfluence.com to request your free copy today. Take the first step towards marketing success now!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, we talk to Murray Hale, a sales powerhouse with 50 million in media sales. He shares key insights on goal setting, business basics, and growth strategies.Here's what you'll learn in this Marketing 4 Business Podcast episode:- Murray's Journey to 50 Million in Sales: He shares his journey, emphasising determination, goal setting, and the role of a mentor.- Business Basics and Successful Advertising: We explore business and advertising fundamentals like understanding margins, customer expectations, and your unique selling proposition.- Stories of Business Success: Murray shares the success stories of three businesses, providing lessons in consistent advertising and knowing your target audience.- Embracing Growth and Building Successful Businesses: We discuss the importance of a growth mindset and collaboration in media advertising.- Setting Sales Goals for Business Growth: We discuss setting stretch goals and creating strategies to stimulate growth.This conversation with Murray can help business owners and professionals improve their sales strategies, set ambitious goals, and understand business and advertising basics to achieve great success. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Murray on LinkedIn hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, we explore the transformative power of Kaizen and the principle of 1% improvements to revolutionise your marketing strategy. This discussion centres around the success story of the British cycling team and their journey from obscurity to dominating the Olympics through continuous improvements and marginal gains.Here's what you'll learn in this Marketing 4 Business Podcast episode:The Concept of Kaizen: The philosophy of continuous improvement and how it can elevate your marketing strategies.The Power of Marginal Gains: Discover how small, 1% improvements in various areas can result in significant success, exemplified by the British cycling team.The 1-Hour Challenge: An actionable challenge designed to help kickstart your journey towards continuous improvement in marketing.The insights from this episode provide an actionable roadmap for anyone looking to optimise their marketing efforts. By adopting the principles of Kaizen and embracing the power of 1% improvements, you can significantly enhance your marketing performance and prepare for a successful 2024. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this engaging episode of the ‘Marketing 4 Business Podcast’, we dive deep into the world of adventure, health, and entrepreneurship with Nigel Dixon. As the founder of Primal Kiwi, Nigel shares his journey from working in Australia's pearl shell diving industry to launching a successful health-focused business. The episode explores the intersection of adventure, health and entrepreneurship and uncovers valuable insights into the world of nutritious and sustainable food products. Here's what you'll learn in this ‘Marketing 4 Business Podcast’ episode:- Nigel’s adventurous and unconventional career journey, his health challenges, and the birth of Primal Kiwi. - The importance of having a strong motivation, patience, and finding trustworthy partners in starting a business. - A deep dive into the nutritional value of animal products, metabolic flexibility, and the importance of a balanced diet. - Insights into the health benefits of superfoods, reducing carbohydrate intake and incorporating healthy fats into one's diet.The insights shared in this episode provide valuable lessons for anyone interested in health, nutrition, and entrepreneurship. Nigel's journey is a testament to the power of perseverance, self-education, and passion in achieving success in business and personal health.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Check out Primal Kiwi hereConnect with Nigel on LinkedIn hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott guides you through redefining your marketing strategies for 2024. He shares his book recommendations that will help business owners understand the trends and prepare for the future of marketing.Here's what you'll learn in this Marketing 4 Business Podcast episode:- Understanding consumer behaviour: Scott recommends 'Predictably Irrational' by Dan Ariely to understand how customers make purchasing decisions and how to leverage this in marketing strategies.- Adapting to technology advancements: Drawing from 'The Innovator's Dilemma' by Clayton M. Christensen, Scott highlights the importance of staying abreast of technological changes to stay competitive.- Building a personal brand: Insights from Gary Vaynerchuk's 'Crushing It!' are shared to illustrate the importance of personal branding and social media engagement. - Building resilience: Based on 'Atomic Habits' by James Clear, Scott discusses the importance of resilience and adaptability in business. - Crafting a compelling narrative: Scott highlights 'Building a Story Brand' by Donald Miller as a resource to create a compelling brand story that connects with customers. - Mastering the art of persuasion: From Robert Cialdini's 'Influence: The Psychology of Persuasion', Scott explains the significance of understanding persuasion techniques in marketing.Applying these insights can help you get your business 'Marketing Fit' for 2024. With an understanding of consumer behaviour, technological advancements and the importance of personal branding, you can position your business to thrive in the digital age. Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this captivating episode of the Marketing 4 Business Podcast, Scott is joined by the inspiring author of "I'll Make You Passionate About Exercise", Bevan Eyles. Bevan shares his inspiring journey from being indifferent about fitness to becoming an advocate for physical health and well-being. We delve into the transformative power of habitual behaviour, shifting attitudes towards exercise, and the importance of making fitness a priority.Here's what you'll learn in this engaging episode:- The four main categories of individuals when it comes to exercise and how to move from a lack of motivation to prioritising workouts.- The importance of self-awareness in personal growth and the power of positive thinking in behaviour change.- How to balance work-life and maintain high performance while prioritising self-care and healthy habits.- The significance of effective communication and stress management techniques in achieving success.- The value of leadership, consistency, and integrity in the fitness industry and how it impacts long-term reputation.Tune in for practical tips to become a healthier, happier, and more efficient you!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Follow Bevan on Instagram here Check out Bevan’s website hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action