In this captivating episode of the Marketing 4 Business Podcast, Scott is joined by the inspiring author of "I'll Make You Passionate About Exercise", Bevan Eyles. Bevan shares his inspiring journey from being indifferent about fitness to becoming an advocate for physical health and well-being. We delve into the transformative power of habitual behaviour, shifting attitudes towards exercise, and the importance of making fitness a priority.Here's what you'll learn in this engaging episode:- The four main categories of individuals when it comes to exercise and how to move from a lack of motivation to prioritising workouts.- The importance of self-awareness in personal growth and the power of positive thinking in behaviour change.- How to balance work-life and maintain high performance while prioritising self-care and healthy habits.- The significance of effective communication and stress management techniques in achieving success.- The value of leadership, consistency, and integrity in the fitness industry and how it impacts long-term reputation.Tune in for practical tips to become a healthier, happier, and more efficient you!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Follow Bevan on Instagram here Check out Bevan’s website hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott explores the art of networking and forming strategic partnerships. He discusses his own experiences as an entrepreneur and underlines the importance of establishing strong, valuable relationships. Here’s what you’ll learn in this Marketing 4 Business Podcast episode:- The Significance of Networking: Discover the power of creating multiple connections, and why the depth of these connections matters more than the number. - The Strength of Partnerships: Understand how forming partnerships can lead you to high-quality prospects, rather than chasing prospects independently.- The Philosophy of Value-Addition Before Transactions: Take a leaf from Brett McFall's book, who advocates for adding value to partnerships prior to any transactions, to achieve sustainable business growth.- The Concept of Emotional Bank Accounts: Learn about Stephen Covey's 'Emotional Bank Accounts' concept, which highlights the importance of giving value upfront.The insights from this episode will guide business owners in forming deep, mutually beneficial connections. It underscores that the real strength of networking and partnerships comes from establishing value-adding relationships. By implementing these insights, you can change your business approach, focusing less on immediate transactions and more on long-lasting, fruitful partnerships.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with Craig Wiggins and Slade McFarland from the inspiring Lean on a Gate campaign. We discuss the critical issue of mental health in rural communities, with a particular emphasis on men's mental health within the farming sector. Here's what you can expect from this Marketing 4 Business Podcast episode:- An in-depth discussion on the Lean on a Gate campaign, founded by Craig, that aims to create a supportive and empathetic environment in rural areas.- Personal stories of dealing with mental health struggles, highlighting the importance of reaching out and checking in with each other.- Insights into the direct correlation between physical and mental health, emphasising the importance of recognising the warning signs of mental distress and the power of communication in alleviating stress and anxiety.- A deep dive into the role of empathy and understanding in fostering mental health and well-being in rural communities.Remember, their core message is simple yet profound: take five minutes out of your day to connect with friends, family, neighbours, or colleagues, fostering a sense of community and support. Lean on a Gate is not only about raising awareness, but also actively encouraging individuals to share the load and reduce stress and anxiety through communication and care. We are proud to support this cause, and we hope you will join us in taking this call to action to heart.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Check out Lean on a Gate and their awesome initiatives here See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott delves into how you can maximise your marketing in 2024. Scott discusses hot topics such as AI, ad prices, SEO, Google Business Profile, and social media, and addresses common questions business owners face. He also shares a strategic question that can help redefine your business planning process for 2024.Here's what you'll learn in this Marketing 4 Business Podcast episode:The Importance of AI and SEO: Discover the role of AI and SEO in your marketing strategy and why they remain vital for success.The Rise in Ad Prices: Learn about the increasing ad prices and how to effectively manage your budget.Maximising Google Business Profile and Social Media: Uncover the power of Google Business Profile and social media in reaching your target market.The 12-Month Strategic Question: Find out about a strategic question that can guide your business planning process for 2024. This episode's insights will help you navigate the challenging landscape of marketing in 2024. By applying these strategies, you'll be able to leverage opportunities, mitigate risks, and enhance your business performance. Start redefining your marketing game plan for 2024 today!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business podcast, Scott sits down with renowned TV presenter Jason Gunn. In this engaging discussion, Jason takes us through his fascinating journey, from his childhood aspirations to becoming a successful television presenter and an influential communicator.Here's what you'll discover in this ‘Marketing 4 Business Podcast’ episode:- Jason’s Journey to Entertainment Success: Learn about Jason's initial struggles, how he overcame imposter syndrome and the importance of improvisation in both life and business.- Positive Moments in Children's Television: Understand how Jason utilised his experience in children's TV to positively impact others.- Developing Effective Communication Skills: Discover Jason's 'Heart Formula' that revolutionises communication, helping people to become confident communicators.- The Impact of Telling Stories: Uncover the importance of authentic storytelling in business and how it can resonate with your audience.- Crafting Stories to Inspire and Connect: Learn from Jason's advice on creating impactful stories that connect with your audience.- Redefining Success and Creating Moments: Hear Jason's take on redefining success and creating meaningful moments.By the end of this episode, you'll understand the power of effective storytelling and the impact of meaningful moments. Use Jason's insights to redefine your own version of success and improve your communication skills. Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Jason on LinkedIn hereCheck out ‘Easily Said’ communication coaching hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereAre you eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott delves into the world of content creation, unveiling Digital Influence's tried-and-tested 'Video Influence' framework that can help you to produce 90 days worth of engaging content. From real estate agents to plumbing business owners, this strategy is proven to work across various sectors.Here's what you'll learn in this Marketing 4 Business Podcast episode:- The essence of the 'Video Influence' framework: It consists of a central theme, three core messages, and 10 insightful tips related to these messages.- Practical application: Scott gives real-life examples, illustrating how the framework can be applied to generate relevant, engaging content.- The power of questions: Discover how ‘frequently asked questions’, and 'should ask questions’ can be a goldmine for content ideas.- Achieving content abundance: By using this strategy, you can create up to 90 pieces of content, which equates to three months worth.To transform your content creation process, all you need to do is harness your existing expertise and apply the 'Video Influence' framework. So, whether you're staring at a blank page or seeking to revamp your content strategy, this episode is a must-listen. Plus, you're invited to submit your content framework for a friendly critique. Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEmail Scott hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business podcast, Scott interviews Brent Lattimore, a seasoned mortgage broker with over 30 years of experience. Brent's journey from martial arts to a leading mortgage broker provides valuable insights into discipline, credit checks, and trust in business.Here’s what you will discover in this episode of the Marketing 4 Business Podcast:Martial arts discipline: How martial arts principles shape business success.Mortgage broker strategies for 2023.Approachability and mastering credit checks in finance.The significance of trust and avoiding shortcuts in business.Resilience, mental well-being for entrepreneurs, and reputation's enduring importance.This episode offers life lessons beyond finance, addressing resilience and navigating challenges.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Brent Lattimore on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

This week, Scott returns with a deep dive into an innovative marketing strategy, The Five Magic Marketing Buckets, offering valuable insights to set your business apart from competitors and scammers. This strategy centers on five fundamental “magic buckets” or domains. Scott encourages you to embark on the journey of filling these “magic buckets” to drive your business growth. – Bucket One: What You Know (Your Knowledge)– Bucket Two: What You Can Do (Your Skills)– Bucket Three: Who You Know (Your Network)– Bucket Four: What You Have (Your Resources)– Bucket Five: What The Marketplace Thinks of You (Your Reputation)By implementing these strategies, you can generate more leads, boost sales, and establish your authority in the marketplace. Keep in mind that the true magic happens when you put in the effort.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business Podcast.Have fun and enjoy listening, learning, and taking action from this podcast! If you would like help with filling these “magic buckets” and growing your business, book a complimentary ‘Where You Can Win’ call with Scott here. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereHave Fun & Take Action

This week, Scott sits down with marketing, hospitality, and real estate professional Janelle Pritchard. In this captivating episode, we uncover Janelle’s remarkable journey from her academic pursuits to her marketing, hospitality, and real estate career, gaining valuable insights and wisdom along the way.Janelle’s professional journey is a testament to perseverance, adaptability, and continuous learning, all underpinned by her passion for data-driven decision-making and targeted marketing.Here’s what you will discover in this episode of the Marketing 4 Business Podcast:Mastering Marketing Strategies – Janelle delves into her marketing strategies, emphasising demographic targeting and the need for sector-specific approaches, and discusses the role of data in understanding the audience.Cultivating a Positive Work Culture – Janelle and Scott highlight the significance of a positive work culture, share practical strategies like the Disney ‘You’re on Stage’ rule, and explain the importance of customer feedback for creating seamless customer experiences.Real Estate Insights – Janelle shares her insights into achieving success in real estate, emphasising discipline, data understanding, and learning from other agents.Janelle’s journey is a reminder that success in marketing, hospitality, and real estate comes from a combination of strategic thinking, a passion for creating memorable customer experiences, and a commitment to continuous learning. By sharing her story, Janelle hopes to inspire others to pursue their own path of success in these industries.If you are seeking a deeper understanding of marketing, hospitality, and real estate and are interested in the secret to staying motivated, tune in to this episode of the Marketing 4 Business podcast. Janelle’s insights will inspire and enlighten you on your professional journey.You can connect with Janelle on LinkedIn here. Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Scott believes that the real question is not "What is marketing?" but rather "What is marketing that makes you money?" This distinction is crucial for business success. Marketing is about delivering value, identifying target markets, and using high-quality messaging. It's a multifaceted process that involves promoting, selling, and distributing products or services.To succeed in marketing, adopt a growth-focused mindset and prioritise simplicity, profitability, and fun. Engage with your ideal customers to grow mindshare and market share. The formula for profitable marketing is CM + FR.- Consistency of Message (CM): Ensure your marketing is clear, engaging, and memorable. Consider using proven frameworks like the Advertising Amplifier, the Video Influence Method, and the Carlton Cash Creator.- Frequency of Reach (FR): Increase memorability by consistently reaching your audience through content creation and strategic advertising.Content is a powerful and cost-effective tool that, when repurposed, can have a significant impact. Advertising with purpose, tailored to your ideal customer, is also crucial. Combining compelling content and strategic advertising is the winning combination for maximum impact, ensuring your business stays relevant in the market."Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Join Scott this week on the Marketing 4 Business Podcast as he interviews Arjun Gill from Little India, an inspiring culinary success story. From humble beginnings to a nationwide franchise, Little India's journey is a testament to family, entrepreneurship, and the power of tradition.Discover how this family-owned business evolved into a franchise, overcoming challenges while preserving its core values and passion. Little India's success is fueled by its extended family and word-of-mouth marketing from satisfied customers.Explore the menu's innovation, catering to changing tastes with keto-friendly dishes and cauliflower rice. Little India's commitment to staying ahead is evident in their marketing strategies, such as an engaging TikTok page and unique banquet offerings.Beyond food and business, Arjun shares his personal motivation, family traditions, and ventures into motorbikes and golf. His insights on financial wisdom add depth to his approach to business and life.The captivating story of Little India showcases the power of tradition, taste, and entrepreneurship. Join us to uncover the remarkable journey of this nationwide chain. Every dish has a story, and at Little India, these stories are cooked to perfection.See below for ways to get in touch with Little India…Follow Little India Here, Instagram hereFollow Little India Here, Facebook hereFollow Little India Here, TickTok hereReady to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott delves into Trust Marketing, offering practical strategies to set your business apart from unscrupulous competitors. Trust is a cornerstone of successful business in 2023, and these key points will help you establish and maintain trust with your audience:1. Transparency: Be open about your business values and disclose product details, including limitations.2. Consistency: Deliver consistent experiences and maintain a uniform brand message across all platforms.3. Authenticity: Stay true to your brand's core values and avoid over-promising.4. Engagement: Engage with customers on social media and address feedback constructively.5. Educational Content: Share valuable, relevant, and non-sales-driven content that educates your audience.6. Reviews and Testimonials: Encourage positive reviews and showcase testimonials.7. Responsibility and Ethics: Take a stand on important social and environmental issues.8. Data Privacy: Prioritize data protection and transparency in data use.9. Continuous Improvement: Regularly seek feedback and stay updated with industry trends.Building trust is not a one-time effort; it's about nurturing long-term customer relationships, leading to loyalty and repeat business.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Listen to the Selling on Social Episode here  https://www.getdigitalinfluence.com/podcasts/selling-on-social/See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In this episode, Scott interviews Instagram & YouTube Digital Marketing Expert Josh Ryan, who’s journeyed from a young entrepreneur to helping businesses worldwide.Key takeaways from this Marketing 4 Business episode include:1. Mastering Delegation: Delegation and setting clear expectations are vital for business growth.2. Navigating Digital Marketing: Self-learning and staying updated is crucial in the ever-changing digital marketing landscape.3. Content Creation: Quality content, personal branding, and consistency build trust and brand recognition.4. Avoiding Distractions: Focus on your core business, as distractions can deter success.Josh’s story is a powerful testament to focus, learning, and persistence in the digital marketing world, offering guidance for entrepreneurs at all stages of their journey.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Follow Josh on Instagram hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

In today’s episode, Scott shares part 2 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk.You can listen to Marketing Lessons part 1 here. If you don’t know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode. Here’s what you will discover in this Marketing 4 Business Podcast episode.Lesson 9: Be Customer Focus – How to actively listen and engage with your audience so they see and feel you care. Lesson 10: Networking and Building Relationships – Why Gary consistently emphasises the importance of providing value without expecting anything in return and how that can help you grow your business today.Lesson 11: Provide Value, Not Just Sales – Scott shares insights he has learnt from Gary’s book “Jab, Jab, Jab, Right Hook, including a lesson a mentor shared with him back in 2006 that helped shape one of his core values.Lesson 12: Embrace The Hustle – Love the process, not the prize. If you love what you do, this lesson is for you, as there’s some big takeaway here to help you win more.Lesson 13: Maintain Work-Life Balance – Gary often emphasises that work-life balance is subjective. What feels balanced for one person might feel off-kilter for another. Scott shares his views and insight from one of his previous podcast quests.Lesson 14: Leadership & Team Building – Is Empathy essential or not? Gary believes that leading with empathy is crucial for a successful leader. Scott shares his thoughts, including the one thing he does every 3 to 4 weeks with each of his team members.Lesson 15: Develop a Growth-Focused Mindset – Scott shares three things he learned from Gary regarding building a growth-focused mindset. Plus, he shares why every business owner should give themselves a new part role if they want to be more successful.Lesson 16: Have a Big Mission – Gary wants to buy the New York Jets. Scott wants to give you more confidence through inspired action. What’s your BIG mission?Whether you’re looking for reasons to advertise during a downturn or strategies to boost your sales, this episode is a goldmine of valuable insights.Don’t miss these essential strategies to help your business survive and thrive during economic adversity.Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Scott is interviewing Award Winning Hospitality Legend Campbell Parker from Kaiser Brew Garden this week.In this engaging episode, you’ll discover how Campbell went from studying geography and geology at Uni to opening his bars and restaurants.Plus, Scott finds out the who, the how, and the why behind Kaiser Brew Garden's recent success at the recent 2023 Hospitality Awards for Excellence, where Kaiser Brew Garden was awarded: 🏆 Best Bar in New Zealand🏆 Future Leader of the Year - Mason Lattimore🏆 The Supreme Award is the pinnacle of the Awards for Excellence.🏆 Best Marketed Establishment in New Zealand! Here’s what you will discover in this episode of the Marketing 4 Business PodcastWinning The Business Game - What it takes to win the game of business and the three key components that have helped Campbell win big over the last 20+ yearsManaging Numbers and People in Business - Campbell shares the importance of knowing your numbers, which can help save money in this business. He also highlights the challenge of managing employee numbers and the unpredictability of the hospitality industry.Creating Winning Partnerships - Campbell explains the key things he has learned about the importance of having the right business partnerships in place and how they are helping him grow faster.Award-Winning Culture - Why the team at Kaiser want to help more people see hospitality as a career option and how success leaves clues in building an award-winning cultureThe Spanish Adventure - Why Campbell took his family on a year-long sabbatical to Spain and its profound impact on his personal and professional life. Open Book Business Management - Scott & Campbell explore how the hospitality industry has implemented principles of sharing a stake in the outcome, performance-based pay, and gaining shares.  We share a story of how one staff member's life was changed due to the gain bonus and how the culture of transparency has empowered employees to become self-governing.Know Your "Why" in Business - Campbell talks about the need for the right people in the right opportunity and the importance of having mentors and someone who supports you on your journey. We explore the importance of understanding why you are doing something and how it relates to your aspirations.Winning The Game of Marketing - Scott & Campbell discuss the digital marketing landscape and the importance of measuring results. They explore how a partnership with a marketing team can help get fresh and nimble ideas and drive the marketing process.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! You can visit the award-winning Kaiser Brew Garden hereIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram

16 Key Marketing Lessons from Gary Vee In today’s episode, Scott shares part 1 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk. If you don't know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode. Here’s what you will discover in this Marketing 4 Business Podcast episode. Lesson 1: Be Yourself, Always - Scott shares two important things he learned early in his business and marketing life that have allowed him to stay relevant after 24 years in the industry.  Lesson 2: Engage with Your Audience on a Personal Level - Scott unpacks Gary's $1.80 engagement strategy to grow your social media following and a method he has been using called CPR.  Lesson 3: Utilise All Platforms - Here, you will get a no-BS view of why you should be using these media platforms rather than them using you. Business owners, you must listen to this because there's never been a better time to market your business. Lesson 4: Consistent Content Creation - This a great lesson, but what makes it better is Scott shares his Video Influence Content Framework. This is pure gold. Lesson 5: Leveraging Video Marketing - This lesson is brutal and could be a little confronting if you are easily offended. You've been warned. Listen at your own risk.  Lesson 6: Stay Ahead of the Trends - Why you must stay ahead of the trends and what happens when you do. Scott shares a great story of what happened after attending the Traffic & Conversion Summit in San Diego. If you like making money, listen to lesson 6 twice. Lesson 7: Embrace Failure and Learn - As a young person growing up, we weren’t taught to fail. In fact, failure was kind seen as a weakness. Scott shares a great story about why marketing fails at the weakest link and how to turn a failure into a marketing success. Lesson 8: Experiment and Innovate - To finish part 1, Scott shares why he believes you must be prepared to give things a go and let the marketplace tell you who is right and who is wrong.  Whether you’re looking for reasons to advertise during a downturn or strategies to boost your sales, this episode is a goldmine of valuable insights. Don’t miss these essential strategies to help your business survive and thrive during economic adversity. Have fun and enjoy listening, learning and taking action from this podcast! By the way, if you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it. Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review. See below for ways to get in touch with us. You can follow the Marketing 4 Business Podcast on Instagram here >> https://bit.ly/3IlQp2v You can follow Digital Influence on Instagram here >> https://bit.ly/3pNl6Y7 Want to connect with Scott on LinkedIn? Click here >> https://bit.ly/42GeQ2F You can book a free Where You Can Win call with Scott here to discuss your marketing >> https://bit.ly/42HZ0EW

Scott is back this week interviewing Amos Banbury from One Partner & Better Finance.This engaging episode explores Amos’ entrepreneurial journey and the relationship between sports, business, and personal growth.Plus, you’ll discover how Amos went from failing at school to creating a business empire.Here’s what you will discover in this episode of the Marketing 4 Business Podcast:Soccer Success to Business Success – Scott & Amos discuss an entrepreneurial journey born from the soccer field, into the heart of the boardroom.Through our insightful conversation, you’ll gain a fresh perspective on how the values engraved in team sports can shape a thriving business.All Hands Business Leadership – Amos shares the one meeting with his team that prioritises performance and leverages training for business growth.The Power of Audio Books – Amos shares great insight into how he uses audiobooks to get ahead in business and why he listens to at least one and a half audiobooks weekly.Asking for the Sale – here, you will get a front-row seat as we dive into the sales world, revealing the structure and training involved, and the critical importance of asking for the sale. Customer Service Done Right – Scott & Amos examine exceptional customer service, shedding light on how being well-prepared and available can significantly boost customer experience.Better Finance – Journey with us as we unfold the story of creating a nationwide finance company, revealing the correlation between effective systems, processes, and success.Financial Must Reads – Amos shares the impact of financial education on people’s credit scores and financial health, providing insights from influential books “Profit First” and “The Barefoot Investor”.Mindset Matters – Scot & Amos discuss the power of calculated risks and the criticality of the high-performance triangle – mindset, skill set, and structure.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! You can connect with Amos on LinkedIn here or on the website here.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun

This week we have something different for you. A few weeks ago, Scott was interviewed by Lee Stevens on the Time & Motion Podcast.During this episode, Scott shares several insights on where business owners can win with Digital Marketing.Here’s what you will discover in this episode of the Marketing 4 Business PodcastDiscover Scott Wilson’s journey from his sports-focused beginnings in Christchurch to his leadership in online marketing. This episode unveils his life story, the shift from traditional sales to digital marketing, and insights into the digital future.Scott’s Early Life and Career:Hailing from a sporting family, Scott’s initial job was at Placemakers, where he gleaned valuable work ethic and leadership principles from his entrepreneurial employers.Learning from Sales and Marketing:Scott’s diverse sales experience stressed understanding customer desires and validating marketing strategies.The Transition to Online Marketing:As a business student, Scott ventured into digital marketing, eventually establishing a successful SEO and Google Ads business. His journey imparts essential lessons.The Importance of Long-Form Content:Scott underscores the enduring relevance of long-form content in today’s digital landscape.Branding and Marketing Strategies:Scott shares experiences in using Google Ads, video content, and SEO to reach customers and the significance of comprehending data to gauge performance.The Impact of AI on Businesses:The discussion explores the potential influence of AI and chatbot technology on businesses, emphasising efficiency and cost savings.This podcast episode delves into Scott Wilson’s transition from traditional sales to online marketing and offers insights into the future of AI in business. Listen to deepen your understanding of the ever-evolving world of online marketing.Big thanks to Lee Stevens for having Scott on the Time & Motion Podcast.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action

Serving Up SuccessScott is back this week interviewing Tactical Strategist & Ex Tennis Coach Darren Pratley. In this engaging episode, you’ll discover how Darren went from coaching tennis, growing a highly successful finance business to becoming a highly sought-after speaker and tactical business strategist. Here’s what you will discover in this episode of the Marketing 4 Business Podcast Holding Court - Darren's discipline and strategic thinking on the court would later become invaluable in his financial services career. The Money Game - how Darren transitioned into the world of finance after being a successful tennis coach. Success Leaves Clues - The Mortgage industry icon that Darren worked under that allowed him to quickly scale and learn the intricacies of finance and property management. The Customer-Focused Approach - Darren's impact in the financial services industry led to a significant shift towards a more customer-centric approach. His journey from employee to business owner at Canterbury Home Loans offers a blueprint for aspiring entrepreneurs. Leaders Lead - Why Darren's leadership style emphasises the importance of structure, engaging in difficult conversations, and consistently learning. This is a great insight for any business owner who wants to be a better leader. Building Your Brand - Darren believes in investing in one's brand and people, underlining the power of a proactive mindset.  Constant Improvement - The importance of staying positive, resourceful, and viewing challenges as opportunities. Darren's philosophy emphasises continuous improvement, accountability, and a strong mindset. We invite you to join us in this insightful exploration of Darren's journey, his trials, triumphs, and the constant learning process that made him today's successful leader. Hear how his story is a powerful reminder of the power of hard work, resilience, and self-belief. Listen for invaluable insights and inspiration for anyone striving to make a mark in the industry. Let’s all grow together and achieve our goals! Have fun and enjoy listening, learning and taking action from this podcast! We appreciate your support for the Marketing 4 Business Podcast. If you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it. Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review. You can connect with Darren Pratley here on Facebook. See below for ways to get in touch with us… You can follow the Marketing 4 Business Podcast on Instagram here >> https://bit.ly/3IlQp2v You can follow Digital Influence on Instagram here >> https://bit.ly/3pNl6Y7 Want to connect with Scott on LinkedIn? Click here...

Scott Wilson is back with a deep dive into the world of goals & marketing. In recent months, he has engaged with hundreds of business owners through seminars, workshops, podcasts, and strategy sessions, discovering several common mistakes when setting marketing goals. In this Marketing 4 Business podcast, Scott shares his 7 Steps To Crushing Your Marketing Goals.Get ready to revolutionise your marketing strategy! By the end of this episode, you’ll have a clear, actionable seven-step plan to crush your marketing goals.To start, Scott starts by emphasising the significance of goal-setting in marketing. But we’re not talking vague, pie-in-the-sky goals.No, we’ll outline how to define your goals in terms of what you want your marketing to achieve specifically for your business, and we’ll set a deadline for it.Then move on to the details of devising a plan of action and the practical examples to illustrate it.We’re also exploring the concept of momentum in marketing and its role in reaching your goals faster.We delve into the nitty-gritty of breaking down your goals into manageable tasks and the consistent daily action required to attain them.I promise you, it’s not as daunting as it sounds, and the satisfaction of ticking off those tasks as you complete them.Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action