Marketing 4 Business

Scott Wilson

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson. read less
BusinessBusiness

Episodes

The Gap: How To Make Your Business More Successful
2d ago
The Gap: How To Make Your Business More Successful
In this episode of the Marketing 4 Business Podcast, Scott sits down with Brad Evans, partner at SBA Small Business Accounting, to discuss how businesses can close the gap to achieve greater success. Drawing from his experience as a professional cyclist, Brad shares valuable insights on the importance of strategy, discipline, and determination in both sports and business.Brad dives into the power of setting clear short-term goals, focusing on "dollar-productive" activities, and relentlessly pursuing sales to drive business growth. He also highlights the importance of staying on top of financials, from tax planning to leveraging technology for business efficiency.Tune in to this Marketing 4 Business Podcast episode for actionable tips on building a successful business and creating strong financial foundations to thrive in any economic climate!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Exit Strategy: Mastering the Art of Selling Your Business
25-09-2024
Exit Strategy: Mastering the Art of Selling Your Business
In this episode of the Marketing 4 Business Podcast, Scott sits down with Sam Cherry and Damien Fahey from Tabak Business Sales to explore the intricacies of selling a business. With over two decades of combined experience, Sam and Damien share their unique backgrounds, one from a marketing and sales perspective, the other from an accounting background, and how this dynamic helps them stand out in the world of business brokering. They delve into topics such as the importance of recurring revenue, business growth strategies, and why preparing a business for sale should start long before the actual sale date.Listeners will learn what makes a business attractive to buyers, including the importance of owners stepping away from daily operations. Tune in for actionable tips on leveraging systems, technology, and long-term growth to boost your business’s value, whether you're planning to sell or optimise operations.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Sam on LinkedIn hereConnect with Damien on LinkedIn here Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
Your Best Business Advice: One Question, Countless Insights
31-07-2024
Your Best Business Advice: One Question, Countless Insights
Join us in celebrating the 100th episode of the Marketing for Business Podcast! In this special milestone episode, Scott sits down with 15 successful experts from various industries and asks them one question: what is your best business advice?Whether you're an experienced business owner or an aspiring entrepreneur, this episode is packed with invaluable tips and insights. Don't miss this chance to learn from the best and transform your business approach. Tune in and get ready to take your success to the next level!Our guests include: 1. Darren Pratley - Tactical Strategist & International Speaker(Connect with Darren on LinkedIn here)2. Amanda van Kuppevelt - Owner of Commonsensical (Connect with Amanda on LinkedIn here)3. Brendan Holt - Owner of Display(Connect with Brendan on LinkedIn here)4. Kane Lawson - Owner of my New Start(Follow My New Start on LinkedIn here)5. Brent Selwyn- Director at KT Law(Connect with Brent on LinkedIn here)6. Chris Tacon - Director at Consignly(Connect with Chris on LinkedIn here)7. Greg Williamson - Director at Concentrate(Connect with Greg on LinkedIn here)8. Mike James - Director at NOVUS Glass(Connect with Mike on LinkedIn here)19. Miranda Knapton - President of BNI New Zealand(Connect with Miranda on LinkedIn here) 10. Murray Hale - Director at Hale Advertising(Connect with Murray on LinkedIn here)11. Owen Scott - Managing Director at Concentrate(Connect with Owen on LinkedIn here)12. Paul Wright - Chairman at the Inspire Foundation & Harcourts International (Connect with Paul on LinkedIn here)13. Shaun Stockman - Director at KPI Stockman Group(Connect with Shaun on LinkedIn here) 14. Tony Jenkins - Managing Director at Harcourts Holmwwood (Connect with Tony here) 15. Hayden Knighton - Managing Director at Mag & Turbo Christchurch(Connect with Hayden here)If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your...
The 1 Page Business Plan - Why Simple is Better 2024
24-07-2024
The 1 Page Business Plan - Why Simple is Better 2024
In this episode of the Marketing 4 Business Podcast, Scott chats with Kim Marshall from WK Advisors and Accountants about her journey from a high school student who loved numbers to becoming a chartered accountant and strategic business advisor. Kim shares how WK Advisors transitioned from traditional accounting to innovative advisory services, stressing the importance of simplicity in business strategy.Kim also discusses effective coaching methods from "The Coaching Habit" by Michael Bungay Stanier and the value of a 90-day strategic framework. She explains how having a clear vision can improve team alignment and drive success. This episode is filled with tips to simplify your business operations and build resilience. Embrace simplicity and strategic clarity to boost your business in 2024.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Kim Marshall on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.Have Fun & Take Action
Stories That Sell - Inside Secrets From Media Expert George Berry
17-07-2024
Stories That Sell - Inside Secrets From Media Expert George Berry
In this episode of the Marketing 4 Business Podcast, Scott sits down with media expert George Berry. George takes us on an insightful journey from his days at TVNZ to founding T2, a live-streaming and remote broadcasting company. He shares his expertise on the power of new media tools, the importance of business owners getting camera-ready, and the transformative shifts in the media landscape driven by technological advancements and the COVID-19 pandemic.This episode is a must-listen for anyone wanting to leverage media tools to enhance their brand visibility and connect more authentically with their audience. George discusses building and maintaining relationships, ethical journalism in sports, and the shift towards authentic storytelling. Listeners can apply these lessons to improve their media presence, engage more effectively with their target market, and ultimately drive business growth.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with George on LinkedIn hereConnect with Scott on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereEager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.Have Fun & Take Action
How to Be Seen & Heard in an Overcrowded Marketplace
10-07-2024
How to Be Seen & Heard in an Overcrowded Marketplace
In this episode of the Marketing 4 Business Podcast, Scott dives into one of his all-time favourite books, "Positioning: How to Be Seen and Heard in an Overcrowded Marketplace." ​​Scott explores five main concepts: creating a unique position in the customer's mind, the importance of focus over creativity, the power of perception, simplifying messaging, and adapting to change. Learn how businesses like Pita Pit and the AA have successfully positioned themselves and discover actionable tips to apply these strategies to your business. Whether it's highlighting your unique benefits, maintaining consistent brand messaging, or staying agile in a changing market, the insights shared in this Marketing 4 Business Podcast episode will help you stand out and connect with your target audience. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.Have Fun & Take Action
How To Back Yourself with Jake Bailey
03-07-2024
How To Back Yourself with Jake Bailey
In this episode of the Marketing for Business Podcast, Scott chats with Jake Bailey, an incredible young man who became a symbol of resilience and leadership after being diagnosed with Burkitt’s non-Hodgkin’s lymphoma in 2015. Jake’s inspiring journey began with his unforgettable senior monitor speech at Christchurch Boys High School, which touched hearts far beyond the school grounds.Jake shares his life-changing experiences, discussing themes of perseverance, the power of community support, and the importance of living true to one's values. He also offers practical strategies for building resilience in young people and overcoming adversity through small moments of joy.The insights shared by Jake in this episode are not only inspiring but also very practical. Don't miss this chance to learn from Jake's extraordinary journey and apply these lessons in your own life.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Jake on LinkedIn hereCheck out Jake’s website here Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.Have Fun & Take Action
What's Working Right Now In Digital Marketing
26-06-2024
What's Working Right Now In Digital Marketing
In this episode of the Marketing 4 Business Podcast, Scott discusses ‘What’s Working Right Now in Digital Marketing’ with insights from his team. The episode covers essential email marketing tactics, including maintaining clean email lists and leveraging segmentation for better engagement. Learn how to optimise social media ad placements and utilise lead-generating tools. The episode also highlights the potential for business growth through consistent content sharing and thought leadership on professional networking platforms.Whether refining your email campaigns, targeting the right audience on social media, or establishing your presence on professional networks, these actionable strategies are designed to drive meaningful client interactions and generate leads. Transform your marketing approach with these proven tactics. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action
Digital Marketing: The Good, the Bad, and the Ugly
19-06-2024
Digital Marketing: The Good, the Bad, and the Ugly
In this episode of the Marketing 4 Business Podcast, Scott chats with Sam Frost about the essential strategies for effective B2B digital marketing. Sam shares his journey from a high school student exploring online money-making opportunities to becoming a seasoned expert in the digital marketing field. He emphasises the importance of a customer-centric approach, leveraging AI in marketing, and balancing online and offline tactics.This Marketing 4 Business Podcast episode is a must-listen for anyone navigating the complex world of B2B marketing. Whether you’re developing your marketing strategy or looking to integrate AI tools into your processes, Sam’s insights and practical tips will help you enhance your marketing efforts, build stronger customer relationships, and drive business growth.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Sam on LinkedIn hereVisit Sam’s website hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action
Is Facebook Marketing Dead?
05-06-2024
Is Facebook Marketing Dead?
In this episode of the Marketing 4 Business Podcast, Scott chats with Sofia Wood about her fascinating transition from psychology to digital marketing. Sofia delves into the impact of human behaviour on crafting successful digital strategies and shares her experiences of driving growth for businesses through social media. She also answers the pressing question: Is Facebook Marketing Dead? This Marketing 4 Business Podcast episode is a must-listen for anyone looking to succeed in the dynamic world of digital marketing. Whether you're questioning the future of Facebook marketing or looking to enhance your brand's presence on LinkedIn, Sofia's real-world strategies and expert tips can help you boost your online visibility, build trust and increase engagement. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Connect with Sofia on LinkedIn hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.Have Fun & Take Action