Marketing 4 Business

In this episode of the Marketing 4 Business Podcast, Scott explores the rise of “The Lost Generation” - a group of consumers who have never used traditional tools like the Yellow Pages and are moving away from search engines to AI-driven platforms. He outlines eight essential strategies to ensure your marketing stays relevant and effective in 2025. From embracing AI to strengthening your digital presence and creating content that connects, Scott shares practical advice to adapt to this shift.Scott dives into the importance of leveraging owned vs. rented media, building trust through community connections, and capturing micro-moments to meet your audience where they are. He also highlights the power of local marketing, AI integration, and actionable education strategies to keep your business ahead of the curve.Tune in to this episode to future-proof your marketing strategy and learn how to engage with the next generation of consumers. Don’t get left behind - discover how to thrive in the evolving digital landscape!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott challenges business owners to rethink what they’re really marketing and selling in 2025. It’s not just products or services - it’s solutions, emotions, and transformations that connect with customers on a deeper level. From selling peace of mind as a plumber to delivering clarity and confidence as a lawyer, Scott breaks down how reframing your offerings can create more meaningful connections and drive sales.Through engaging examples like Cadbury’s “Thank You Roses” and “What to Bring When You’re Told to Bring Nothing” campaigns, Scott illustrates the power of attaching strong messages and emotional connections to your products. He also shares actionable strategies to help businesses market aspirations, convenience, and identity, ensuring they stand out in competitive markets.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Sarah Robb from Spring with Sarah about the mindset shifts and tools every business owner needs to thrive in 2025. Sarah shares her personal journey from adversity to empowerment, highlighting how self-awareness, energy management, and consistent actions can unlock transformative growth for both individuals and businesses.Tune in to learn practical strategies for overcoming limiting beliefs, building resilience, and finding clarity in challenging times. Packed with actionable insights, this episode will inspire you to break through mental barriers and position your business for long-term success.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Sarah on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott dives into the four critical questions every business owner must answer to thrive in 2025. He emphasises the importance of clarity in your messaging and explains why defining who you are, where you are, what you have to offer, and why prospects should choose you is essential for standing out in a competitive market. Scott shares actionable advice on crafting a compelling value proposition, building trust, and tailoring your marketing strategy to resonate with your ideal audience.Tune in to this Marketing 4 Business Podcast episode to discover how these simple yet powerful questions can transform your marketing efforts, improve customer engagement, and set your business up for success in 2025. Gain practical insights to align your strategy with your goals and thrive in the year ahead.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott shares his guest appearance on the Catalytic Leadership Podcast with Dr. William Attaway. Scott reflects on his journey from the cricket field to building successful businesses, highlighting the importance of a clear mission, strong core values, and fostering a culture of trust and collaboration. He shares actionable strategies like daily stand-ups, 90-day sprints, and empowering team members to innovate - providing invaluable advice for leaders striving to cultivate high-performing teams.Packed with inspiration and practical leadership insights, this episode explores how intentionality and a people-first approach can transform your business. Tune in to this episode to learn how to develop strong leaders, create a growth-focused team culture, and lay the foundation for long-term success. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.Make sure you check out the Catalytic Leadership Podcast hereSee below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this special episode of the Marketing 4 Business Podcast, Scott sits down with legal expert Brent Selwyn and seasoned property investor Shaun Stockman to uncover powerful strategies for business growth. Drawing from their extensive experience, Brent and Shaun share actionable insights on standing out in today’s competitive market and building long-term success.Brent reveals two key personal strategies he’s used to propel his business forward, including innovative ways to leverage video and boost client trust. Shaun discusses the importance of loving what you do and the resilience needed to navigate economic cycles. Together, they explore the value of consistency and focus in both sales and marketing to maintain momentum, even in uncertain times.This episode is packed with practical advice for business owners aiming to elevate their strategies, strengthen client relationships, and foster sustainable growth.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Brent on LinkedIn hereConnect with Shaun on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Jon Randles, a seasoned business coach and partner at MOSH Social Media, about strategies for navigating today’s challenging business environment. Jon shares key insights on maintaining control over what matters, from managing time and costs to improving cash flow and refining marketing approaches.Jon discusses his “five essentials” for business success, emphasising the value of focusing on high-impact activities, analysing profitability, and identifying ideal clients. Drawing from his coaching experience, he highlights the importance of setting specific goals, building resilience, and targeting the right audience for sustainable growth. Scott and Jon also explore the mindset needed to stay productive and intentional, even when the economy is uncertain.Tune in to this Marketing 4 Business Podcast episode for actionable advice on making smart decisions, staying resilient, and building a profitable, client-focused business in any market climate!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Jon on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this special episode of the Marketing 4 Business Podcast, Scott sits down with industry experts Murray Hale and Owen Scott to discuss their top business advice for thriving in today’s economic climate. Drawing on years of experience, Murray and Owen share tips on building resilience, staying focused, and making smart decisions to drive long-term growth.Murray highlights the importance of optimising cash flow, setting clear objectives, and nurturing strong client relationships, while Owen dives into the value of strategic marketing and aligning team efforts for maximum impact. This episode is packed with advice for business owners looking to boost productivity, improve client relationships, and ultimately, achieve their best results yet!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Murray on LinkedIn hereConnect with Owen on LinkedIn here Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with leadership expert Denis Gianoutsos, host of the Leadership is Changing podcast, to discuss key strategies for business leaders. Denis shares his five essential ways to help your people thrive, starting with how to build a match-fit mindset for leadership. They dive into topics like the importance of clarity, becoming a deliberate leader, and why setting your team free to excel is critical. Denis also touches on how leaders can embrace creativity during challenging times and the power of consistency in leadership. Tune in to learn how to elevate your leadership skills, inspire your team, and lead your business to success!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Denis on LinkedIn hereListen to the Leadership is Changing podcast hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott interviews Mike James, co-owner of NOVUS Glass New Zealand, and Paul Wright, co-founder of Harcourts, for their best business advice. Mike shares how focusing on customer service and empowering your team with the right mindset leads to long-term success. He also highlights the importance of hiring for attitude and building a strong company culture.Paul emphasises the power of having a clear plan, staying accountable, and consistently focusing on high-value activities that drive business growth. He also shares leadership insights learned from All Blacks mental skills coach Gilbert Enoka, and the importance of balancing work and life.Tune into this episode for actionable strategies to grow your business, empower your team, and create a culture of success!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Mike on LinkedIn hereConnect with Paul on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with Brad Evans, partner at SBA Small Business Accounting, to discuss how businesses can close the gap to achieve greater success. Drawing from his experience as a professional cyclist, Brad shares valuable insights on the importance of strategy, discipline, and determination in both sports and business.Brad dives into the power of setting clear short-term goals, focusing on "dollar-productive" activities, and relentlessly pursuing sales to drive business growth. He also highlights the importance of staying on top of financials, from tax planning to leveraging technology for business efficiency.Tune in to this Marketing 4 Business Podcast episode for actionable tips on building a successful business and creating strong financial foundations to thrive in any economic climate!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott interviews Tony Jenkins, Managing Director of Harcourts Holmwood, and Miranda Knapton, Director at BNI New Zealand, for their best business advice. Tony shares his “Million Dollar Tip” on focusing on dollar-productive activities, delegating tasks, and maintaining a strong, positive mindset to lead teams through challenging times. Miranda emphasises the importance of building deep relationships, identifying and fixing weaknesses, and refining your business by focusing on core strengths. Tune into this episode for expert strategies to drive your business forward with clarity and purpose!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Miranda on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with Sam Cherry and Damien Fahey from Tabak Business Sales to explore the intricacies of selling a business. With over two decades of combined experience, Sam and Damien share their unique backgrounds, one from a marketing and sales perspective, the other from an accounting background, and how this dynamic helps them stand out in the world of business brokering. They delve into topics such as the importance of recurring revenue, business growth strategies, and why preparing a business for sale should start long before the actual sale date.Listeners will learn what makes a business attractive to buyers, including the importance of owners stepping away from daily operations. Tune in for actionable tips on leveraging systems, technology, and long-term growth to boost your business’s value, whether you're planning to sell or optimise operations.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Sam on LinkedIn hereConnect with Damien on LinkedIn here Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Darren Pratley and Greg Williamson for their best business advice. Darren dives into the importance of truly owning your customer relationships, sharing practical strategies for building trust and delivering lasting value. Greg offers insights on maximising existing assets within your business and embracing AI tools for productivity gains. Tune into this Marketing 4 Business Podcast episode to learn how these proven approaches can reduce marketing costs and create deeper customer connections. Transform your business strategy with these actionable insights!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Darren on LinkedIn hereConnect with Greg on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with business advisor Ric Thorpe about how to thrive during tough economic times. They kick off with some light football banter before diving into key strategies like understanding client needs, setting clear goals, and knowing your "why." They also explore leveraging relationships, joint ventures, the "OAR vs. BED" mindset, and smart cash management.Tune in to learn how focus, collaboration, and intentional action can help your business stay strong. Apply these insights to build resilience, manage finances well, and keep marketing for long-term growth.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Ric on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Brendan Holt and Amanda van Kuppevelt for their best business advice. Brendan introduces the innovative "Seven Chicken Nuggets" approach, showing how small, unexpected gestures can create extraordinary customer loyalty. Amanda shares insights on sharpening your branding and decision-making by clearly defining what your business is not, offering invaluable advice for growth and focus. Tune into this Marketing 4 Business Podcast episode to transform your business approach with these simple, impactful strategies!If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Amanda on LinkedIn hereConnect with Brendan on LinkedIn hereFollow the Marketing 4 Business Podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Killick about the interesting connections between sports and business. They discuss key lessons from football, such as persistence and teamwork, and Mike shares his experiences revitalising the Deep South ice cream brand and navigating market expansion challenges, particularly in China. This episode offers actionable insights on how to apply sports strategies to business, understand market differences, and embrace innovation to thrive in various industries. Tune in to discover how these lessons can improve both your personal and professional life.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Mike on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Kane Lawson and Chris Tacon, "What is your best business advice?" Kane shares actionable strategies to enhance professionalism and responsiveness, crucial for standing out in the property market. Chris, a seasoned leader, offers practical advice on nurturing team relationships and navigating tough conversations. Tune in to discover how these expert insights can change your approach to business, offering you the tools to become a more effective leader and achieve greater success in 2024 and beyond.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, we sit down with Carl Taylor, chairman of the Combined Building Supplies Co-op. Carl shares his journey from school dropout to a successful builder and co-op leader, emphasising the transformative power of cooperatives in the construction sector. We chat about overcoming supplier rejections, the benefits of collective buying power, and effective marketing strategies for small businesses.Listeners will gain actionable insights into the importance of strategic networking, consistent branding, and building supportive communities to enhance business resilience and growth in a competitive market.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Carl Taylor on LinkedIn here Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott discusses the critical issue of the trust recession, highlighting how trust in institutions is at an all-time low. He emphasises the importance of building personal relationships and leveraging user-generated content to enhance credibility. Scott provides actionable tips on content marketing, community engagement, and developing loyalty programmes to help businesses navigate these challenging times and build trust with their audience.Tune in to learn how to implement these strategies and ensure your business thrives despite the decline in trust. Embrace transparency and consistency to drive success and build lasting relationships with your customers.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy call with us to discuss your marketing here.Have Fun & Take Action