While most nonprofits need not be as focused on the bottom line, the power of healthy margins can’t be underestimated. Kelly Mahncke, the CFO of USA Hockey, knows this well, having led the organization through the highs of Olympics seasons, and the lows of the pandemic. She asks herself, “How do we positively impact more people? How do we grow our revenue? How do we thoughtfully do that as well?” Ultimately, winning not only feels good, but does good.

Mahncke joins Jack McCullough for an episode of Secrets of Rockstar CFOs to share how she approaches strategic financial decision-making in the nonprofit sector, the unique challenges and triumphs of leading a sports organization and how she’s helping sustain growth for the future. Listen by clicking below. The Q&A, lightly edited and trimmed for clarity, follows.

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