In an oversaturated market of "professional" photographers, how do you pick the right one to work with your business? This podcast goes over 7 critical questions to ask photo vendors to ensure that they are the right fit for your business, and what answers you may expect. What does it cost? How can I uses the photographs? What generes do you serve? Who have you worked with in the past? And more! A photographer needs the experience and skills to create imagery that fulfills your technical knees while also matching your brand aesthetics. You can succeed in finding a photographer who understands the needs of YOUR business. This podcast episode will help to ensure that your next professional photography experience goes well with effective resulting photographs! --- Send in a voice message: https://podcasters.spotify.com/pod/show/photo-roi/message

Why are photographs an important factor in your marketing plan? Drawing in new and return customers is the sign of a successful marketing campaign. And it is proven time and time again that photography is one of the #1 tools to strategically connect with your audience. 10 statistics follow: FACT #1: People remember only 10% of information three days after reading it. Adding a photo can improve recollection by 65%. FACT #2: Images on Facebook receive 20% more engagement than videos and 352% more engagement than (text only) posts. FACT #3: Articles with relevant images get 94% more views compared to articles without images. FACT #4: Consumers are 60% more likely to consider or contact a business that has an image show up in local search results. FACT #5: 67% of consumers say the quality of a product image is “very important” in selecting and purchasing the product. FACT #6: Press releases with photo(s) and/or multimedia received 40% more views than text-only releases. FACT #7: 44% of people said they’d ditch reading a (web)page altogether if the images weren’t loading correctly. FACT #8: When a real photo of a client was tested against a top-performing stock photo, visitors who saw the real customer were 35% more likely to respond. FACT #9: 22.6% of all web searches in the United States happen on Google Images. FACT #10: Marketers reached their goals with visual content: stock photography ranked at 13% while original photography & graphics ranked at 40%. Winning new customers has a lot to do with trust. To build trust, you must build a deeper connection. REAL photographs allow you to share pieces of yourself, your company, and your personality. If you have been dragging your feet to hire that photographer, or even to take your own custom photos, I hope I’ve provided you the confidence to make that leap! Used correctly, and regularly, photography has the potential to not only earn back your investment, but to keep profits coming in again and again. To dive deeper into my thoughts on each stat, visit https://www.kellyheckphotography.com/10-statistics-photography-best-marketing-tool/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/photo-roi/message

Welcome to PHOTO ROI! In this introductory episode, you get to meet me, Kelly Heck of Kelly Heck Photography! I share my backstory with you and how I got into photography. Tune in to find out what to expect from PHOTO ROI, a podcast for savvy business owners, entrepreneurs, and influencers like you to get the most out of your photo shoots and your photographs! (And if intros aren't for you, skip this episode and jump right into episode one all about the statistics of photography in marketing.) --- Send in a voice message: https://podcasters.spotify.com/pod/show/photo-roi/message

Thinking about hiring a professional photographer to shine a spotlight on you and your business? This is the podcast for you! Host, Kelly, dives headfirst into all the tips you need, like... how to look your best on camera, preparing for a successful photo day, and marketing like a pro with your photographs. Kelly Heck is a degreed and award-winning photographer with over 15 years experience specializing in photography for corporate and commercial clientele. Your investment in high-quality photography can yield great returns for you, once you know how to get the most out of your photographs! --- Send in a voice message: https://podcasters.spotify.com/pod/show/photo-roi/message