Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Tired of putting all the hard work into your retail or ecomemrce business and not feeling like you're getting back as much as you put in? Its time to stop the hustle and instead put your effort into strategic growth. Less ping-ponging, more results. Salena Knight is a Retail & Ecommerce Growth Strategist who founded, built and then sold a multi-award winning chain of stores. Listen in to her proven, no BS strategies, that have helped scale hundreds of retail and ecommerce businesses all around the world. read less
BusinessBusiness
EducationEducation
MarketingMarketing
How ToHow To

Episodes

What Products You Should Buy And When - Carla Penn-Kahn
1w ago
What Products You Should Buy And When - Carla Penn-Kahn
If you’ve ever faced the struggle of figuring out when to buy, what to stock, or how to avoid costly dead stock, you’re in for a game-changing episode. I’m joined by retail strategist Carla Penn-Kahn, who shares her expertise on building a profitable buying strategy that lets you keep cash flow healthy and inventory lean. From her journey in investment banking to launching her own retail tech solution, Carla has honed strategies for making every product decision count. We’re talking about nailing down which products are driving profits, mastering the timing of your buys, and learning exactly when it’s time to discount—or clear out—for maximum returns. In This Episode, You’ll Discover: High-Impact Product Secrets: Learn how to pinpoint which products aren’t just bestsellers, but true profit drivers—and when to invest in them.Timing That Works for You: Carla breaks down when to buy, when to hold off, and how to keep your cash flow steady in every season.Discounting Done Right: Why strategic discounting matters—and how to avoid costly markdown traps.Seasonal Inventory Tips: Get ready for Black Friday and the holidays with tips on when to stock up on bestsellers and when to move out slow movers. Why This Episode is a Must-Listen: If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons. Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in! Learn more about Profitpeak.io Get my Black Friday Bundle here   ---------- Carla Penn-Kahn's Retail Journey and Early Career 0:02 Transition to E-commerce and Entrepreneurial Background 3:01 Early E-commerce Ventures and Challenges 4:57 Building and Optimizing Inventory 15:32 Strategies for Managing Slow-Moving and Dead Inventory 24:17 The Role of Data and Technology in Inventory Management 28:31 Preparing for Black Friday and Cyber Monday 43:47 Final Thoughts and Encouragement for Listeners 46:15
Your Black Friday Social Media Strategy - Michelle Gifford
07-11-2024
Your Black Friday Social Media Strategy - Michelle Gifford
Want to know exactly what to post this Black Friday? Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who’s cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience. Here’s a sneak peek of what you’ll learn: Michelle’s exact “Black Friday Blueprint”: A complete breakdown of which posts to share each day, with email templates, SMS drafts, and more to save you time and maximize engagement.The 3-phase content strategy: Learn the ideal post ratios to captivate, engage, and convert—from now through Cyber Monday!Secrets to connect authentically with your audience so they’re eager for your posts (even the promotional ones)!A strategy for every type of post: We’re covering everything from Stories to Reels, so you’re prepped to show up everywhere your customers are. If you’re ready to finally feel in control of your social strategy for the busiest sales season, this is the episode for you. Get ready to boost your sales and make every post count! Ps - want to grab Michelle’s Blueprint? You can do so here.   --------   Leveraging Social Media for Black Friday and Cyber Monday 0:02 Evolution of Social Media Platforms 4:44 Using Instagram for Sales and Engagement 7:04 Content Strategy for Black Friday and Cyber Monday 10:20 Posting Frequency and Content Types 17:14 Maintaining Engagement Post-Black Friday 26:06 The Role of the Face of the Brand 30:53 Leveraging User-Generated Content and Influencer Marketing 35:09 The Content Cup and Final Thoughts 38:03   Full article: https://salenaknight.com/your-black-friday-social-media-strategy-michelle-gifford/
The 'Don't Pay Until You Get Sales' Channel You're Overlooking - Zane McIntyre
01-11-2024
The 'Don't Pay Until You Get Sales' Channel You're Overlooking - Zane McIntyre
💸 Could an extra 20% revenue be hiding in your marketing strategy? This week, I sit down with affiliate marketing expert Zane McIntyre, co-founder of Commission Factory, to uncover how even the smallest brands can tap into the power of affiliate marketing—and drive up to 20% more revenue without massive upfront costs.  We’re pulling back the curtain on the strategies big brands use, but rarely share, to build consistent revenue through authentic partnerships. Plus, Zane’s sharing must-know Black Friday tactics and real-time predictions that could be your secret weapon this holiday season. 🎧 Whether you're new to affiliate marketing or looking to up your game, this episode is packed with actionable tips and insider insights to help you build a long-term revenue stream, foster genuine connections, and turn your affiliate marketing into a powerhouse strategy. Don’t miss this deep dive into one of the most overlooked and rewarding marketing channels!   ------- Early Days of E-commerce and Affiliate Marketing 0:02 The Evolution of Affiliate Marketing 7:38 The Role of Influencers and Affiliates 21:39 The Financial Impact of Affiliate Marketing 32:25 Strategies for Successful Affiliate Marketing 33:10 Preparing for Black Friday and Cyber Monday 41:10 Final Advice and Insights 53:41 Full article: https://salenaknight.com/the-dont-pay-until-you-get-sales-channel-youre-overlooking-zane-mcintyre/
The Insider Strategies Top Brands Use To Dominate Black Friday Cyber Monday With Rad & Rob From Yotpo - Rad Mitic & Rob Hewetson
24-10-2024
The Insider Strategies Top Brands Use To Dominate Black Friday Cyber Monday With Rad & Rob From Yotpo - Rad Mitic & Rob Hewetson
Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone.  Should you be discounting? Who should you send your offers to? How much should you be spending on paid ads (heck, should you even bother????) From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵‍💫 You know that I’m committed to giving YOU the latest info on what’s working and what’s not. That’s why I’ve put together this BF/CM series, to give you the behind the scenes, first hand info. In this episode, Yotpo’s Rad Mitic (Head of Brand Advocacy) and Rob Hewetson (Senior Engineer) pull back the curtain on the strategies top brands are using to stand out from the competition. You'll discover: How to effectively segment your customer base and craft personalized promotions (beyond just discounting) Innovative loyalty program ideas that go way beyond points - and actually drive sales Yotpo's game-changing "multi-message campaign" feature that can automate your email and SMS marketing Plus, Yotpo have been kind enough to share with you, their Ultimate Black Friday Email Marketing Guide - download it for free here Whether you're struggling to decide where to focus your efforts or just feeling lost in a sea of Black Friday/Cyber Monday options, this episode is packed with actionable insights that can make a real difference for your business.   --------   Introduction and Background of Salena Knight 0:02 Introduction of Guests and Their Backgrounds 2:43 Yotpo's Innovative Approach and Team Dynamics 7:16 Challenges and Strategies for Black Friday Cyber Monday 14:59 Practical Strategies for Email and SMS Marketing 31:19 Final Tips and Encouragement for Business Owners 40:44     Full article: https://salenaknight.com/the-insider-strategies-top-brands-use-to-dominate-black-friday-cyber-monday-with-rad-rob-from-yotpo/
Shopify's Insider Secrets To Crushing Black Friday/Cyber Monday - Toby Cumpstay
17-10-2024
Shopify's Insider Secrets To Crushing Black Friday/Cyber Monday - Toby Cumpstay
As we hurtle towards the biggest retail event of the year, I knew I couldn't just give you my opinion. You need the insider scoop from the experts who are in the trenches, day in and day out. That's why I sat down with Toby Cumpstay, Shopify's Senior Merchant Success Manager for the APAC region, to get his no-holds-barred advice on how to leverage Black Friday and Cyber Monday to drive serious sales and growth for your retail or e-commerce business. Toby's been there and done that - he founded and grew a hugely successful retail and e-commerce business before it was acquired. So he knows firsthand the challenges, the strategies, and the opportunities that come with navigating the Q4 madness. In this episode, we dive deep into: Proven pre, during, and post-BFCM strategies to maximize your resultsHow to reverse-engineer your goals and budgets to avoid getting caught outThe power of segmenting your customer list and offering tailored promotionsInnovative "anti-pattern" BFCM campaigns that build brand loyalty (think Patagonia and REI)Toby's #1 Shopify app recommendation to boost revenue If you're ready to dominate this holiday season and set your business up for an incredible 2025, you won't want to miss a single minute of this episode. Strap in, because Toby and I are about to take you behind the scenes of Black Friday and Cyber Monday like never before. If you're overwhelmed with putting together a BF/CM campaign, this program I created can help you put it all together in a weekend. ---------- Introduction and Overview of the Podcast 0:02 Toby's Journey into Retail and E-commerce 2:52 Challenges and Decisions in Building the Business 8:35 Scaling the Business and Customer Experience 10:37 Marketing Strategies and Customer Engagement 15:38 Pre, During, and Post Black Friday Strategies 18:23 Reverse Engineering and Customer Acquisition Costs 29:27 Anti-Patterns and Brand Differentiation 33:33 Final Recap and Key Takeaways 40:54 Favorite Shopify App and Closing Remarks 41:21 Full article: https://salenaknight.com/shopifys-insider-secrets-to-crushing-black-friday-cyber-monday-toby-cumpstay/
Creating Content That Sells - John Gargiulo
10-10-2024
Creating Content That Sells - John Gargiulo
I'm always on the hunt for the latest strategies and tactics to help ecommerce brands drive sales and revenue. And let me tell you, my latest podcast guest John Garguilo from Ready Set Digital Agency did not disappoint. John has worked with some of the biggest names in e-commerce, and he's seen firsthand what it takes to win big during the critical Black Friday and Cyber Monday shopping season. In this episode, he pulls back the curtain and shares his insider secrets, including: The importance of creative diversity and testing your ads WAY ahead of time (don't wait until the last minute!) How to leverage AI-generated content to scale your video ads without killing your team (his new platform Airpost is fascinating) Proven ways to take care of your best customers and keep them coming back, even when the discounts are flowing If you're an ecommerce brand looking to dominate Q4 and maximize your holiday sales, you won't want to miss this episode. John drops so many valuable insights that you can implement in your business right away.   ----------- John Garguilo's Career Journey 0:02 Challenges in the Restaurant Business 3:20 Transition to Tech and AI 4:50 Introduction to Airpost and Its Purpose 6:18 AI's Role in Airpost 14:18 Concerns About AI and Realness 25:30 Insights on Black Friday and Cyber Monday 25:45 Sleepless.ai and Additional Resources 34:47 Final Thoughts and Future Outlook 35:40     Full article: https://salenaknight.com/creating-content-that-sells-john-gargiulo/
An Ecom Expert's Top Tips For A Higher Converting Website - Kerry Clark
26-09-2024
An Ecom Expert's Top Tips For A Higher Converting Website - Kerry Clark
If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen. I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back. And it's not what you think! Fix this one critical issue, and you could unlock higher conversions and more revenue. In this value-packed discussion, you'll discover: The free tool Kerry uses to instantly audit website speed (and how to improve it) The hidden mistakes in your product taxonomy that are frustrating customers Why hiring an e-commerce manager is one of the best investments you can make The mindset shift Kerry says is crucial for e-commerce entrepreneurs to make If you want to take your online store to the next level, you can't afford to miss Kerry's top tips. Tune in now to get the insights that could transform your business.   --------- E-Commerce Essentials and Kerry Clark's Introduction 0:02 Kerry's Journey into E-Commerce 3:04 Common E-Commerce Obstacles and Quick Wins 4:41 Website Speed and Optimization Tools 7:38 Navigational and Taxonomical Challenges 13:27 Understanding Product and Customer Journey 15:50 The Role of E-Commerce Managers and Email Marketers 24:23 The Importance of Long-Term Vision and Delegation 31:38 Overcoming Control Freak Tendencies 32:10 Final Thoughts and Advice for Business Owners 44:36     Full article: https://salenaknight.com/an-ecom-experts-top-tips-for-a-higher-converting-website-kelly-clark/
Challenges Our Retail & Ecom Business Owners Are Facing Right Now (And How To Solve Them) - Daniel Gibney
19-09-2024
Challenges Our Retail & Ecom Business Owners Are Facing Right Now (And How To Solve Them) - Daniel Gibney
When you’re in the thick of running a business, it’s easy to feel like you’re the first/only person going through a particular problem. Trust me. I’ve seen it all. After auditing literally thousands of retail/ecom/product businesses, I know that there are a handful of hurdles, brick walls, and cliffs that you’re likely to encounter. Instead of me sharing what I think those are, I invited Daniel, one of my Strategy Coaches, to come on the show and share with you, firsthand, the obstacles he sees in so many of the businesses we work with. Daniel is no ordinary business advisor and strategy coach. He's a serial entrepreneur who's built multiple successful 7-figure companies, from a hearing protection brand for kids to a thriving pickleball equipment business. I asked Daniel to come onto the podcast and share the biggest obstacles he’s seen with the retail and e-commerce brands we work with, and of course, how we’ve solved them. One of the biggest takeaways for me was how focused Daniel is on empowering business owners to understand their numbers. As Daniel put it, "knowledge is power" when it comes to the financial health of your business. Too many business owners get caught up in the day-to-day and lose sight of the bigger picture. But Daniel showed how diving deep into your profit and loss statements, inventory levels, and other key metrics can unlock a whole new level of growth. It's not about being a math genius - it's about having the courage to face those numbers head-on, understand them, and USE them to drive strategic decisions. He also went through several other areas (you’ll have to listen to find out what they are) and perhaps most importantly, Daniel emphasized the power of having the right support system around you. As he put it, "Being a business owner is a very unique journey" - one that's filled with both highs and lows. Surrounding yourself with other people who "get it" can make all the difference. Whether it's a trusted mentor, a mastermind group, or even just a few like-minded peers, tapping into that collective wisdom and experience can be a total game-changer. Honestly, I could go on and on about the insights packed into this episode. But the bottom line is, if you're a retail or e-commerce business owner looking to take your company to the next level, you need to give this a listen. Daniel's story is a testament to the power of persistence, resilience, and a willingness to take calculated risks. And his advice could be the missing piece that helps you break through to new heights of success. So what are you waiting for? Click here to tune in to the full episode now. Your business will thank you. Want Sal, Daniel, and the rest of the Retail Academy Team to work with you to scale YOUR business? Click here to speak with us and see if we can help.   ---------- Introduction and Purpose of the Podcast 0:02 Daniel Gibney's Background and Business Journey 4:07 Challenges and Common Issues in Retail and E-commerce 8:23 Importance of Agility and Adaptability in Business 14:33 Overcoming Financial and Marketing Challenges 18:37 The Role of Mindset and Perspective in Business Success 35:50 Implementing KPIs and Targets for Business Growth 41:16 The Importance of Networking and Support in Business 46:58 Final Advice and Encouragement for Business Owners 48:29 Full article: https://salenaknight.com/challenges-our-retail-ecom-business-owners-are-facing-right-now-and-how-to-solve-them-daniel-gibney/
Ecom Store Cloned By Scammers? Here's What To Do - Steven Weigler
12-09-2024
Ecom Store Cloned By Scammers? Here's What To Do - Steven Weigler
As an e-commerce business owner, there's nothing more frustrating than discovering your website or product images have been cloned and are being used to scam your (potential) customers.  It's a nightmare scenario that's all too common in today's digital landscape - I even ended up almost being scammed myself! In this eye-opening episode, I sit down with Steven Weigler, an experienced IP attorney from Emerge Consult, to discuss strategies for protecting your brand online. You'll learn: The key legal tools every e-commerce entrepreneur needs, including trademarks, copyrights, and domain protectionHow to quickly take down clone websites and counterfeit product listings on platforms like Amazon and ShopifyThe importance of having a proactive IP protection strategy in place before issues ariseTips for working with an IP attorney to build a cost-effective legal foundation for your business As I discovered firsthand, website cloning, and product counterfeiting are major threats that can do serious damage to your brand and bottom line. But with the right knowledge and preparation, you can fight back and protect what you've worked so hard to build. Don't wait until it's too late - tune in and learn how to safeguard your e-commerce business today.   ---------- E-Commerce Website Cloning and Initial Reactions 0:02 Legal and International Challenges in Intellectual Property 2:48 Building a Strong Brand Identity and Protecting It 5:27 Trademarks, Copyrights, and Patents: Tools for Protection 12:31 Dealing with Infringement on E-Commerce Platforms 14:45 Strategies for Addressing Infringement and Protecting Assets 28:00 The Role of Platforms in Intellectual Property Enforcement 28:48 The Importance of Early Action and Prevention 32:46 Final Thoughts and Actionable Steps 33:01 Resources and Contact Information 33:13   Full article: https://salenaknight.com/ecom-store-cloned-by-scammers-heres-what-to-do-steven-weigler/
Adapt, Thrive And Outsmart Your Competitors
29-08-2024
Adapt, Thrive And Outsmart Your Competitors
Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace. Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want. In this episode, I'll walk you through some key ways to help you do just that. You'll discover:  • How to analyze customer data to identify emerging trends and adjust your product mix accordingly  • Proven tactics for boosting average order value through personalization, upsells and cross-sells (that your customers will love)  • The #1 e-commerce strategy that can turn struggling businesses profitable overnight (Hint: It's not what you think)  • Surefire ways to increase customer lifetime value and keep your best buyers coming back again and again  • Simple email marketing tweaks that can dramatically improve your open rates, click-throughs, and conversions  Whether you run an online store, a brick-and-mortar shop, or a blend of both, this episode is packed with actionable advice you can implement right away to recession-proof your business. ---------- Economic Impact on Luxury Brands and Middle Class 0:02 Adapting to Economic Changes in Retail 3:00 Understanding Customer Needs and Tracking Inventory 5:08 Price Sensitivity and Product Adjustments 7:15 Increasing Average Order Value and Upsells 9:37 Optimizing Point-of-Sale and E-Commerce Upsells 14:43 Increasing Customer Lifetime Value 18:08 Testing and Measuring Email Marketing Campaigns 24:26 Adapting to External Factors and Continuous Improvement 29:04 Call to Action and Review Request 29:43 Full article: https://salenaknight.com/adapt-thrive-and-outsmart-your-competitors/
How CurlyCoilyTresses Worked Out What Made Their Customers Buy - Angela Fields
22-08-2024
How CurlyCoilyTresses Worked Out What Made Their Customers Buy - Angela Fields
Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country. After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair.  What followed was a year-long journey of experimentation, research, and passionate product development - all done right in her own kitchen.  You'll be amazed to learn how Angela overcame the challenges of launching a small business, from figuring out the right messaging to capture her target audience to using data and customer feedback to continually improve her products.  And wait until you hear about the surprising shift in her customer demographics that led her to develop an entire course on navigating hair health through menopause! This episode is packed with invaluable insights that any business owner can apply. (oh, and if you're ready to ditch the harsh chemicals and revive your hair's natural beauty) You won't want to miss Angela's incredible story. Listen now!   ---------- Angela's Traumatic Hair Experience 0:02 Medical Intervention and Recovery 3:22 Research and Product Development 8:09 Transition to Entrepreneurship 14:57 Messaging and Marketing Challenges 18:34 Metrics and Customer Insights 23:30 Product Line and Customer Feedback 33:21 Future Plans and Expansion 37:07 Final Thoughts and Contact Information 39:30   Full article: https://salenaknight.com/ep-440-marketing-how-curlycoilytresses-worked-out-what-made-their-customers-buy-angela-fields/
How To Avoid Promo Burn Out
15-08-2024
How To Avoid Promo Burn Out
As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash.  But wait! Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout.  It's when your customers start treating your emails like that one relative who always overstays their welcome at family gatherings. Not good, right? Nearly 70% of users unsubscribe from emails because the business sends too many.  It’s a balancing act.  Not enough emails, you’ll lose sales to your competitors.  Too many, they unsubscribe and that's a lot of potential holiday cheer (and sales) walking out the door. In this episode, I'm sharing five strategies to keep your promotions fresh and your customers engaged.  They’ll be great to roll out over the peak season, but really, you can use these any time of year. Let's dive in! ---------- Avoiding promo burnout in marketing efforts. 0:02 Holiday sales and promotions, with tips for planning and executing effective campaigns. 2:38 Holiday marketing strategies for retailers, including timeline and promotions. 7:35 Strategic marketing campaigns during holiday season. 13:20 Promotional strategies for small businesses. 17:53 Measuring data for promotions, including tracking customer acquisition cost, cart abandonment rate, and product performance. 23:20 Promotional campaign planning and debriefing for holiday season success. 28:18     Full article: https://salenaknight.com/how-to-avoid-promo-burn-out/
Avoid This Hiring Mistake
25-07-2024
Avoid This Hiring Mistake
Would you let an ads manager spend thousands of dollars every month, even though you’re not getting any new customers or sales? How about having to fire a friend or family member, because they're just not what you need to move you to the next level? Or, would you let a poor-performing employee, bankrupt your business? Believe it or not, these are just 3 scenarios I’ve encountered with retail & ecom business owners over the last couple of weeks, that could potentially bankrupt the business. But even having the threat of going bankrupt hanging over your head, isn't always been to push a business owner to make a decision. So it got me thinking. If bankrupting your business and losing everything that you’ve worked so hard for isn’t enough of a motivator, what is? Join me as I walk you through a real-life scenario of what happens when you make this hiring mistake, plus the advice I gave and of course the happily-ever-after (or is it?). --------- Common scenarios that could potentially bankrupt a business. 0:02 A furniture store owner struggling with work-life balance and financial difficulties. 3:11 Marketing and inventory management for a struggling business. 8:32 Business constraints and potential solutions for a struggling fashion retailer. 12:31 Poor operations management in a business, leading to low sales and aged inventory. 17:25 Improving business operations through delegation and process updates. 21:52 Managing an underperforming employee in a small business. 27:21   Full article: https://salenaknight.com/avoid-this-hiring-mistake/
A Retailer's Secret Weapon: How A Simple Playlist Can Increase Sales by 10% - Dean Cherny
11-07-2024
A Retailer's Secret Weapon: How A Simple Playlist Can Increase Sales by 10% - Dean Cherny
I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye. Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and... this probably sounds a little woo-woo, But the energy was just... All Wrong I couldn't pinpoint it at the time, but as I quickly walked around looking for the pink shirt (which I never did find), it all felt a little off. So off is exactly what I did. I headed out of that store, with my money in my wallet. Fast forward a couple of weeks later, and I was chatting with Dean and he was telling me about how music makes such a difference for retail stores. It was during this conversation, that it all clicked. I didn't realise it at the time, but that "cute little boutique" felt dead, because there was no music - no ambiance. But the real kicker came when Dean told me that stores with THE RIGHT playlist, typically see an increase in sales of TEN PERCENT. Say what now? 10% more sales, just for knowing what to play? I'm all for that. But how do you know "what's right", so you can cash in? Listen in and find out.   -------- The impact of music in retail stores. 0:02 Starting a music business, 34 years in the making. 1:43 Music in retail stores and its impact on staff and customers. 7:12 Using brand archetypes to inform music choices for a clothing brand. 12:55 Leadership, creativity, and music preferences. 18:17 Music's impact on retail sales, with studies showing positive results for "right fit" music. 21:38 Music selection and censorship in retail stores. 27:41 Music licensing and compliance for retail stores. 32:26 Music and digital signage for retail stores. 38:42   -------- Full article: https://salenaknight.com/a-retailers-secret-weapon-how-a-simple-playlist-can-increase-sales-by-10-dean-cherny/
What Should You Spend Money On Right Now?
04-07-2024
What Should You Spend Money On Right Now?
Money Tight?   I can safely say, after weathering the GFC, that the economy WILL pick back up.   And I want your business, to still be here when that happens.   In tougher economic times, every dollar counts. This must-listen episode reveals the 3 key areas I think retail and e-commerce owners should invest in to drive sales, increase customer loyalty, boost efficiency, and outmanoeuvre the competition. Discover: The #1 marketing strategy that will give you an edge over big-spending rivals Automation hacks to streamline your business and save on staffing costs Cutting-edge AI tools that can revolutionize your customer experience Don't let this natural part of the economic lifecycle, run you out of business.   Tune in now and learn how to leverage this part of the rollercoaster that is running a business, for long-term success.   --------------- Reducing ad spend and competing in the market. 0:02 Marketing strategies during economic downturn. 2:17 Marketing strategies for e-commerce businesses. 7:12 Marketing KPIs and automation for e-commerce businesses. 13:33 Automating tasks and software for business growth. 19:53 Identifying and addressing key business bottlenecks to improve efficiency and profitability. 22:04 Marketing, staffing costs, and AI implementation for business growth. 26:42 Using AI for customer service chatbots and personalized product descriptions. 31:50 Leveraging AI, marketing, and automation for business growth. 36:58   Full article: https://salenaknight.com/what-should-you-spend-money-on-right-now/