The Marketing Mashup

The media landscspe is so fragmaneted now. TV, radio, Direct, Out of Home, Print and of course social media. It's hard to know which is right and where they all fit into the mix. In this episode of the Mashup we're chatting to radio guru and owner of 80's station My88, Richard Mills. It's fun, its long and we get a ton of fun chat along with all the good info on radio. Check it out.  You can find Richard and My88 here... https://www.my88.com.au/ https://www.facebook.com/my88fm https://www.linkedin.com/in/richard-mills-489b3427/

Having a good relationship with the media, and with the public, can be the difference between surviving a crisis and having it devastate your business. Or getting coverage of that new and exciting develpment you want people to know about. In this episode we're chatting with Ellen Hill, experiences Media Relations professional to get some hot tips on where to start.    You can follow Ellen and Deep Hill at... On LinkedIn https://www.linkedin.com/in/ellen-hill-6990b822/ Facebook https://www.facebook.com/DeepHillMedia Website https://www.deephill.com.au/

We all know that SEO is important, but do we really understand why? Or how to do it? Or even what SEO really is? On this episode of the Mashup we're hearing from SEO superstar, Rachel Amies from Crazy Digital Creative.

What exactly is a purpose driven business? It's a business driven by your core values, your passion and focussed on achieveing something of substance. But where do you start? I spoke with Annie James of Sprout Recruitment about how she started Sprout, a true purpose driven business, and the challnges along the way. There are so many similarities between our businesses, and so much to learn from this for all of us.  If you're just starting out, growing or reposititioning, you'll want to check out this episide!  You can follow Sprout at... Website: https://sproutrecruitment.com.au/ Facebook: https://www.facebook.com/sproutrecruitmentaus Insta: https://www.instagram.com/sproutrecruitmentaus/ LinkedIn: https://www.linkedin.com/in/annie-milne-5194916/

Becoming a published author can add an enormous amount of credibility to your personal brand, open doors and genuinely set you apart from others in your industry. But without the right guidance and support, it can be totally overwhelming. We're chatting with Jessica Mudditt, journalist, author and book coach about why publishing a book is a fabulous idea, and how to get started.  For more on Jess and to follow her, check out her socials below... Facebook https://www.facebook.com/JessicaMuddittAuthor TikTok https://www.tiktok.com/@jessicamudditt3?is_from_webapp=1&sender_device=pc LinkedIn https://www.linkedin.com/in/jessicamudditt/

Give yourself an unfair advantage with SMS Marketing. It's personal, immediate and gets over a 90% open rate. This is one tool you absolutely must add to your marketing strategy this year if you want to get ahead of your competition.

In the dynamic and ever changing world of marketing, it's impossible to know what's just around the corner, let alone what will be happening in a year's time.  But I've net logic or reason get in the way of having some fun, so lets dive into my top 10 predicitons for 2024!

The key to successful marketing is to keep it simple. Yep, complex funnels just have more things that can break. And complex marketing plans are far less likely to be implemented because, well, they're too complex. In this episode, we're looking at how you can keep your marketing plan simple, but still effective.

Knowing your ideal customer is key to successful marketing. Knowing them better than they know themselves is where the magic is. Here's how to do it.

For many small businesses, marketing can be totally overwhelming. In this episode, Mel from Focus and Flourish gives us some tips to keep things simple.    You can find the fabulous due from Focus and Flourish at...  Facebook https://www.facebook.com/focusandflourishmarketing Instagram https://www.instagram.com/focusandflourishmarketing/ Website https://www.focusandflourishmarketing.com/

When we create marketing and advertising material, it's easy to talk about the features of our product or service. The reality is that no-one cares. What they care about is how it benefits them. In this episode we're talking features v benefits.

Building a business, and a brand, is hard work. it's even harder when you're delving into an unfamiliar industry.  In this episode of the Marketing Mashup we're chatting with Helen Black from Coastal Brewing Co about the journey from Insurance communications, to successful local brewer!  Make sure you check out their socials. https://www.facebook.com/coastalbrewing https://www.instagram.com/coastalbrewingco/

It's easy to set and forget your marketing, and then just hope it's working. While you really should consistently review the effectiveness of your marketing, it's not always possible when there are so many other competing priorities.  In this episode of the Marketing Mashup, we're discussing how you can tell, quickly and simply, if your marketing has been effective, even if you only do it once a year.

Seriously, the number of people who don't nurture their leads blows my mind. They're literally throwing money away.  In this episode we discuss lead nurturing, what it is, and how to do it well.

Marketing theory is all well and good, but there is nothing like hearing it from a business owner who is in the trenches every day! In this episode of the Mashup, we're chatting with Jess from Smart Coast Conveyancing about how she's grown ger business and what importance she places on Marketing.    Find Jess at  https://www.facebook.com/smartcoastconveyancing and https://www.smartcoast.com.au/

This is part 4 in our series of building a custom plan: Getting more people to know, like and trust you. In this episode we're looking at how you can build awareness and trust and position yourself as an authority in your field. Before you start, make sure you have a detailed client persona. This worksheet will help.

How you position your offer, or how you talk about it in a way that communicates it's true value, is critical to getting people to buy in. Whether it's your free offer or a paid offer, you still have to 'sell' it to people by convincing them it's going to help them and do it quickly and easily. In this episode we talk about how to make your message as compelling as possible.

Every marketing agency, marketing guru, and marketing coach talks about sales funnels. But what actually is. a sales funnel, and how do you choose the right one for your business? Dive into this episode of the Mashup, because we're about to tell you!

Having a marketing plan customized to your business is one of the keys to success. Over the next few weeks we'll walk you through the process of creating your own marketing plan.

It's tempting to go after the biggest market you can find, thinking it will create the most opportunity. But it's not always the best strategy. What if it was actually the smallest market that gave you the best chance of growth?