#44 | Why Having High Profile Guests On Your Podcast Won't Help You Build An Audience (What To Do Instead)

Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters

15-11-2023 • 15 mins

Learn why relying solely on guests can lead to missed opportunities, disconnected audiences, and low listener retention.

Discover how to create captivating content that keeps listeners coming back for more.

High-profile guests are cool, but faster growth without having to land big names is cooler.

Podcasters are led to believe you just need a bigger name to interview, and the show will grow.

  1. It’s not true, big names don’t mean big episodes.
  2. You don’t and shouldn’t rely on big names to grow your podcast because it’s not sustainable.

Your content needs to be the thing that attracts new listeners and keeps them in.

If not, you’ll suffer from "one-hit wonder" syndrome.

Where the episode takes off, but the listeners don’t stick around.

Which is probably even more frustrating than having a guest not share your podcast on their socials.

So in this episode, we want to show you a different way of doing things…

In this episode, we show you:

  • Why relying solely on guest appearances may be holding your podcast back from reaching its true growth potential
  • How to avoid the "one-hit wonder" syndrome with big guests
  • Practical techniques to ensure guest appearances consistently contribute to your podcast's growth - without fail
  • How shifting the focus from guests to your own content can help you establish your podcast's unique value proposition and build a loyal listener base that keeps coming back for more

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Content Pillars of ‘Why Your Podcast Isn’t Growing’

How to grow a podcast

How to build a content strategy

How to grow an engaged audience

How to get more listeners for your podcast

How to use social media to grow a podcast

Social media strategies for growing a podcast

Podcast SEO (Search Engine Optimisation)

Podcast growth strategies

How to build an audience with podcasting

Podcast marketing

Content marketing

Podcast guesting

This is not a podcast like, Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien by more like ‘Why Your Podcast Isn’t Growing’ by Anthony Nwaneri.

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