I hear regularly from multi-generational businesses that feel a shift toward a more sustainable model after being in business for so long is an uphill task, but not this week’s guest: Lynn Giacomini Stray. Women business owners are leading the charge in integrating sustainability into their organizations, and what Lynn and her sister have done in the field of sustainable cheesemaking is truly remarkable.   Point Reyes Farmstead Cheese has a family legacy of farming dating back well over 100 years. Lynn and her sisters took over Point Reyes Farmstead Cheese, decided it was too big, causing stress on the land, natural limited resources, and on the staff. The sisters reduced the size and transitioned the business into a sustainable, artisan cheesemaking facility, and Lynn is here to share how exactly they made that happen. Lynn is sharing the responsibility that falls on landowners and farmers, why sustainability is no longer a choice, and we’re discussing the best practices that players in the farming industry need to take note of.   Get full show notes and more information here: https://sensiba.com/resources/