In this episode, host Charlotte Chipperfield welcomes Kathryn R. Smith, a Shopify expert and a marketing coach and consultant. Her company Walton Burch which helps small businesses and entrepreneurs grow their business with online marketing. She teaches workshops on marketing and website building using Shopify.

Here are more topics discussed in this episode:

-When to choose Shopify over other platforms such as Etsy, Squarespace or Wix.

-When to decide on hiring a designer vs. DIY to build your Shopify website.

-Learn more about the Shopify partners available to engage and support you along the way.

-Learn about the robust marketing tools integrated within the Shopify platform such as email marketing, social media, web traffic, etc.

-Tips for driving traffic to your website.

-How to use data to make decisions that strengthen your customer journey.

-Leveraging the power of data. How to define marketing metrics to measure on your website.

-Tips for holiday marketing for the upcoming largest online shopping season ever.

This is a juicy episode with tips for understanding what to consider when creating your ecommerce shop on Shopify and tips for holiday marketing.

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For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.

To connect with Kathryn R. Smith:

Website: https://waltonbirch.com/

Instagram: https://www.instagram.com/krs_consulting/

About Kathryn R. Smith

Kathryn R. Smith is a marketing coach and consultant based in Marietta, GA. After working over 10 years in marketing and communications for Fortune 500 companies she exited corporate America to found Walton Birch, a consulting firm that helps small businesses and entrepreneurs grow their business with online marketing. Kathryn believes in business ownership as a means to economic empowerment for women and underrepresented groups. She teaches workshops on marketing and website building, and you can find her teaching DIY marketing on Instagram as @krs_consulting. (https://instagram.com/krs_consulting).

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This podcast is written, developed and edited by Chipperfield Media LLC.