Empowered Marketing Unleashed

Cass Duffill - Marketing & Business Strategist

Discover how to make your business thrive on your terms with the Empowered Marketing Unleashedยฎ, hosted by seasoned business strategist & marketing expert, Cass Duffill.  If you're ready to turn your passion into a profitable empire, reach your next level & grow, or turn your invisible business into an expert brand, this is the podcast for you!


๐—–๐—ฎ๐˜€๐˜€ ๐——๐˜‚๐—ณ๐—ณ๐—ถ๐—น๐—น ๐—ถ๐˜€ ๐—ฎ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด & ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐˜€๐˜ who elevates entrepreneurs and small business marketing, messages and offers, from underwhelming to dominating!  You'll get straight-talking strategy, simple impactful actions and a whole lot of advice on growing and scaling a successful, profitable business.  Cass is passionate about helping amazing business owners stand out through their marketing and add online revenue streams to grow a lifestyle business.  Success on your own terms and a life by design is the aim.

๐—ช๐—ต๐˜† ๐—ง๐˜‚๐—ป๐—ฒ ๐—œ๐—ป?
Every episode has straightforward, impactful strategies designed to scale your success.  Youโ€™re great at what you do, but your qualifications never taught you how to market or grow your business.  Get off the feast and famine cycle & create a business that sets you up for success, and provides the joyful life you long to live!

๐—œ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ถ๐—ป๐—ด ๐—–๐—ฎ๐˜€๐˜€ ๐——๐˜‚๐—ณ๐—ณ๐—ถ๐—น๐—น: ๐—” ๐—ฆ๐˜๐—ผ๐—ฟ๐˜† ๐—ผ๐—ณ ๐—š๐—ฟ๐—ถ๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฟ๐—ถ๐˜‚๐—บ๐—ฝ๐—ต
With an illustrious background featuring giants like McDonaldโ€™s, Vodafone, & Sony Films, Cassโ€™s experience is unparalleled. Then starting over from the ground up with two kids and $12, she built and rapidly scaled her wellness practice to multi six-figure success. With three successful businesses under her belt, on the back of a dynamic corporate career, today, sheโ€™s ready to share how she transformed an old fashioned 1:1 business model into multiple revenue streams, freedom and the life she dreamed of!

๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—œ๐—ป ๐—œ๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚?

Weekly episodes bursting with actionable guidance to elevate your business.  In-depth discussions on marketing, business, strategy, and mindset.  The secrets to becoming an influential authority in your specialty niche, with inspiration to craft a business that aligns with your desired lifestyle.  Why just have a business, when you can build an empire?!

๐—ง๐—ต๐—ฒ ๐—˜๐—บ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฃ๐—ต๐—ถ๐—น๐—ผ๐˜€๐—ผ๐—ฝ๐—ต๐˜†
Cass advocates integrity, authenticity, and collaborative growth in business. Free of toxic sales tactics and manipulative marketing, here is a space you can be yourself and build your loyal following! With a belief that sharing knowledge multiplies success, she brings you the voices of exceptional entrepreneurs from across the globe, as well as her own first-hand expertise.

๐˜พ๐™ค๐™ข๐™ข๐™ž๐™ฉ ๐™ฉ๐™ค ๐™ฎ๐™ค๐™ช๐™ง ๐™จ๐™ช๐™˜๐™˜๐™š๐™จ๐™จ โ€“ ๐™Ÿ๐™ค๐™ž๐™ฃ ๐™– ๐™˜๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™ฉ๐™ฎ ๐™ฉ๐™๐™–๐™ฉโ€™๐™จ ๐™ฃ๐™ค ๐™ก๐™ค๐™ฃ๐™œ๐™š๐™ง ๐™ž๐™ฃ๐™ซ๐™ž๐™จ๐™ž๐™—๐™ก๐™š, ๐™—๐™ช๐™ฉ ๐™ฉ๐™ง๐™ช๐™ก๐™ฎ ๐™ช๐™ฃ๐™จ๐™ฉ๐™ค๐™ฅ๐™ฅ๐™–๐™—๐™ก๐™š.


๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—–๐—ฎ๐˜€๐˜€
Dive deeper into Cass's universe of business & marketing wisdom at www.cassduffill.com

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Episodes

#53: Magnetize Clients With Standout Marketing
10-09-2024
#53: Magnetize Clients With Standout Marketing
In this episode, we discuss how to create standout marketing in a cluttered online space. She emphasizes the importance of understanding your ideal client and crafting a compelling value proposition. She also highlights the significance of using various marketing tactics, such as content marketing, social proof, and email marketing. Additionally, she suggests networking, community building, and collaborating as effective strategies for creating standout marketing. Cass also encourages the use of technology and tools to streamline marketing efforts. Overall, the episode provides actionable tactics for attracting and retaining clients through standout marketing.TakeawaysUnderstand your ideal client deeply to create targeted marketing messages.Craft a compelling value proposition that sets your business apart from competitors.Utilize various marketing tactics, such as content marketing and social proof, to attract and retain clients.Leverage email marketing and segment your list for personalized communication.Network, build communities, and collaborate to expand your reach and establish yourself as an expert.Use technology and tools to streamline marketing efforts and maintain a consistent presence.Chapters00:00 Creating Client Magnetism02:23 Understanding Your Ideal Client03:13 Crafting a Compelling Value Proposition04:37 Utilizing Marketing Tactics06:23 Networking, Community Building, and Collaborating08:02 Leveraging Technology and ToolsLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#52: Beyond Social Media: Why Your Posts Are Not Enough
03-09-2024
#52: Beyond Social Media: Why Your Posts Are Not Enough
In this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients. We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges. We talk about how diversifying content and focusing on options other than social media is the key you need to build a loyal client base online.The episode concludes with some actionable takeaways and metrics to track your marketing effectiveness.Chapters00:00 Introduction and Background03:30 The Limitations of Relying Solely on Social Media for Marketing06:04 Diversifying Content: Reaching and Engaging Different Audiences09:58 Optimizing Websites: Driving Traffic and Converting Visitors into Clients12:57 The Power of Email Marketing: Building Relationships and Nurturing Connections13:26 Analysing and Adjusting: The Importance of Metrics and ResultsLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#51: Consistency Killers & How To Combat Them
27-08-2024
#51: Consistency Killers & How To Combat Them
In this episode we discuss the importance of consistency in marketing and identifies common barriers that prevent entrepreneurs from being consistent. We emphasize that consistency is not just about frequency, but also about maintaining quality, alignment with brand values, and messaging. Consistency builds trust, strengthens brand identity, and improves audience engagement. The barriers to consistency include a lack of clear goals, overwhelm and burnout, procrastination and distractions, inconsistent messaging, and a lack of systems and processes. We talk about strategies to overcome these barriers:- why you need to set goals and how- where your marketing plan and content calendar fit into it- how your brand voice can be consistentSo join me, Cass Duffill, while we discuss all things consistency and how you can overcome them to get results with your online digital marketing.Chapters00:00 The Importance of Consistency in Marketing03:05 Identifying and Overcoming Barriers to Consistency09:33 Setting Clear Goals for Consistency11:42 Creating a Marketing Plan and Content Calendar13:34 Delegating Tasks and Establishing a Strong Brand Voice19:47 Taking Intentional Action and Making ProgressWant to learn how to create easy online marketing that work to bring amazing clients to your business? The waitlist for Marketing Mastery is open now - the ONLY live version of this program in 2024! Join the waitlist now!Let's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#50: Sales-y Free Sales - Connect & Convert
20-08-2024
#50: Sales-y Free Sales - Connect & Convert
In this episode, Cass Duffill discusses the importance of sales for business growth and shares strategies for making sales in an authentic and non-salesy way. She emphasizes the need to genuinely solve the problems of ideal clients and to approach sales from a transformational mindset. Cass also highlights the importance of connection, authentic communication, and transparency in the sales process. She provides tips for conducting effective discovery calls and converting potential clients without being pushy or manipulative.TakeawaysSales are essential for business growth and profitability.Sales can be made in an authentic and non-salesy way by genuinely solving the problems of ideal clients.Connection, authentic communication, and transparency are key in the sales process.Effective discovery calls involve active listening and asking three simple questionsApproaching sales from a transformational mindset and focusing on the client's success leads to better outcomes and aligned clients.Chapters00:00 Introduction: The Importance of Sales02:57 Sales Can Be Authentic04:10 Shifting Mindset on Sales07:38 The Importance of Connection09:52 Authentic Communication Strategies14:29 Converting Potential ClientsFREE GUIDE - CALLS THAT CONVERTDownload your FREE guide here - https://cassduffill.com/calls-that-convert/Let's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#49: Easy Audience Growth Strategies
13-08-2024
#49: Easy Audience Growth Strategies
In this conversation, Cass Duffill discusses strategies to grow an audience online. She emphasizes the importance of having a varied strategy and being present on multiple platforms. Consistency and reliability in marketing efforts are key to achieving long-term results. Collaborating with others and diversifying content are effective ways to engage and attract new audience members. Lead magnets and high-quality content play a crucial role in building an audience. Personal branding and storytelling help establish a connection with the audience. Engaging with the audience and focusing on a specific niche are also important. Lastly, borrowing other people's audiences can fast-track audience growth.TakeawaysWhy having a varied strategy is important and how to create one.The keys to long-term results.Ways to engage and attract new audience members.Why you need a personal brand to establish a connection with the audience.Ways to fast-track audience growth.Chapters00:00 Introduction03:27 The Power of Consistency and Reliability in Marketing07:29 The Role of Lead Magnets and High-Quality Content in Audience Building10:27 Personal Branding and Storytelling: Connecting with Your Audience13:06 Borrowing Audiences: Fast-Tracking Your Audience Growth14:03 ConclusionLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#48: Keys to Client Retention
07-08-2024
#48: Keys to Client Retention
In this episode, Cass Duffill discusses the importance of client retention and provides 13 strategies to improve it. She emphasizes the need to attract the right clients, deliver what they paid for and exceed their expectations, and tailor solutions to their individual needs. Cass also highlights the significance of a quality onboarding process, mapping out the customer journey, and offering ongoing support. She encourages engaging clients in the journey, keeping them motivated, and providing a quick turnaround for deliverables. These strategies aim to increase client retention and generate referrals.Chapters00:00 Introduction02:24 Strategies for Client Retention05:13 Quality Onboarding Process08:05 Mapping Out the Customer Journey10:32 Offering Something Different in Each Interaction12:57 Providing a Quick Turnaround15:38 Being Timely in Delivering Solutions17:24 ConclusionLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#47: Harmony Over Hustle - how to grow with ease
30-07-2024
#47: Harmony Over Hustle - how to grow with ease
In this episode, Cass Duffill discusses the concept of harmony over hustle and how to grow a business with ease. She emphasizes the importance of taking action and aligning with the goals for your business. Cass debunks the myth that success is the result of nonstop hustling and provides tips for finding the easiest path to success. These tips include streamlining your marketing, leveraging what is unique about you, using automation tools, setting strong boundaries, and delegating tasks. Cass also provides action steps for implementing these strategies.Chapters00:00 Introduction: Harmony Over Hustle02:40 Debunking the Myth of Nonstop Hustling05:38 Leveraging Your Uniqueness for New Opportunities07:15 Setting Strong Boundaries for a Sustainable Business10:19 Delegating Tasks to Focus on What Matters Most14:16 Conclusion: Embrace Harmony and Watch Your Business FlourishLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#46: The Sticky Bits Of Being In Business
23-07-2024
#46: The Sticky Bits Of Being In Business
In this episode of Empowered Marketing Unleashed, Cass Duffill discusses the 'sticky bits' of business, the challenges and obstacles that entrepreneurs face. She shares her personal experiences and insights on topics such as standing out as a personal brand, emotional resilience, copyright and plagiarism, navigating finances, diversifying revenue, handling negative feedback, managing overwhelm, avoiding budget blowouts, standing for something, and contingency planning. Cass emphasizes the importance of getting help and support to overcome these challenges and grow your business.Chapters00:00 Standing Out as a Personal Brand05:01 Emotional Resilience: Making Rational Decisions08:28 Copyright and Plagiarism: Protecting Your Unique Strategy12:17 Navigating Finances: Balancing Investments and Growth15:33 Diversifying Revenue Streams: Sustainability and Focus18:28 Handling Negative Feedback: Setting Boundaries and Processes21:18 Managing Overwhelm: Doing Less, Doing Better23:16 Avoiding Budget Blowouts: Making Rational Decisions26:41 Standing for Something: Differentiating in a Crowded Market28:22 Contingency Planning: Preparing for CrisesLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#45: 4 Ways to Create Online Revenue Streams
16-07-2024
#45: 4 Ways to Create Online Revenue Streams
In this episode, Cass Duffill discusses four online revenue streams that can be used to increase sales and revenue in a business. The four revenue streams are high ticket offers, low ticket offers, memberships and subscriptions, and passive income. Cass provides insights and best practices for each revenue stream, emphasizing the importance of creating a meaningful experience for customers and delivering value. She also highlights the need for diversifying revenue streams to ensure long-term sustainability and growth.Chapters00:00 Introduction: The Importance of Sales and Revenue02:08 Chapter 1: High Ticket Offers07:24 Chapter 2: Low Ticket Offers11:02 Chapter 3: Memberships and Subscriptions16:15 Chapter 4: Passive Income19:47 Chapter 5: Diversifying Revenue StreamsLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#44: Success With Freebie Funnels
09-07-2024
#44: Success With Freebie Funnels
In this episode, Cass Duffill discusses the importance of freebie funnels in growing your email list and boosting your visibility. She explains that freebie funnels are lead magnets that attract and nurture leads, ultimately turning them into clients. Cass provides tips on creating effective freebie funnels, such as offering something of value, delivering it in a way that suits your audience, and making it easy to understand and consume. She also emphasizes the importance of nurturing leads and building trust over time. Cass concludes by highlighting the various purposes of funnels, including lead generation, promoting offers, making sales, and building engagement.Chapters00:00 Introduction: The Power of Freebie Funnels02:30 What is a Freebie Funnel?05:09 Creating Effective Freebie Funnels08:43 Delivering Freebies That Suit Your Audience12:26 Nurturing Leads and Building Trust16:00 The Versatility of Funnels19:33 Conclusion: The Benefits of Freebie FunnelsLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#43: Why You Need A Standout Framework
02-07-2024
#43: Why You Need A Standout Framework
In this episode, Cass Duffill discusses the concept of a standout framework or a signature framework for online businesses. She explains that a signature framework is a repeatable and deliverable process that helps businesses get results for their clients. Cass emphasizes that a framework needs to have purpose and cannot be just a word or acronym thrown onto social media tiles. She provides examples of frameworks she has used in her own business and gives three steps to create a standout framework. Cass also highlights the benefits of having a framework, such as setting your business apart, attracting the right clients, and boosting confidence.Let's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#42: Your Knowledge Bubble
25-06-2024
#42: Your Knowledge Bubble
In this episode, Cass Duffill discusses the concept of the 'knowledge bubble' and the importance of stepping outside of it to supercharge the growth of your business. She explains that while our personal knowledge and expertise are valuable, they can become constraints and limit our ability to innovate and scale. Cass emphasizes the need to seek external knowledge, guidance, and advice from experts who have already walked the path. She also highlights the importance of implementing the acquired knowledge and tracking the results. Ultimately, expanding our knowledge bubble allows us to make a bigger impact and create a thriving business.TakeawaysStepping outside of your knowledge bubble is crucial for the growth of your business.Seek external knowledge, guidance, and advice from experts who have already achieved what you aspire to.Implement the acquired knowledge and track the results to see the impact on your business.Expanding your knowledge bubble allows you to make a bigger impact and create a thriving business.Let's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#41:Empowering Your Business Through Personal Challenges
18-06-2024
#41:Empowering Your Business Through Personal Challenges
In this episode, Cass Duffill shares her personal journey of running a business while dealing with a chronic health issue. She emphasizes that personal challenges, such as managing a health condition, can actually become strengths in business. Cass provides tips on how to balance your business and health, including prioritizing self-care, creating a flexible schedule, delegating and automating tasks, and being honest about your needs and boundaries. She encourages entrepreneurs to integrate their personal experiences into their businesses and use them to provide unique insights and support for their clients.TakeawaysPersonal challenges can become strengths in business.Prioritize self-care to maintain your health and well-being.Create a flexible schedule that accommodates your energy levels and health flares.Delegate and automate tasks to reduce your workload.Be honest about your needs and boundaries with your team and clients.Integrate your personal experiences into your business to provide unique insights and support for your clients.Chapters00:00 Introduction03:50 Personal Health Story09:01 Fear and Shame13:16 Hiding Health Struggles21:20 Balancing Your Business25:33 Harnessing Challenges for Success Let's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#40: 5 Things You Donโ€™t Need To Be Successful
11-06-2024
#40: 5 Things You Donโ€™t Need To Be Successful
In this episode, Cass discusses five things that are not necessary for success in business. She debunks common misconceptions and provides advice on focusing on what really matters.   We will cover the need to have a perfectly executed plan, why you must use toxic selling traits right now, how you need to be constantly present on social media and why you must have the most expensive tech platforms, while making sure you keep everyone happy...... or will we....?This episode will encourage you to prioritize your own goals and authenticity in order to achieve success on their own terms.  Welcome to your permission slip to success on your own terms!Chapters00:00 Introduction: Five Things You Don't Need to Be Successful02:27 Chapter 1: Debunking the Myth of the Flawless Plan05:58 Chapter 2: Authenticity Over Toxic Sales Tactics09:39 Chapter 3: Balancing Social Media Presence13:01 Chapter 4: Affordable Tech Platforms for Success14:49 Chapter 5: Embracing Your Own Path to SuccessLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#39: Attracting Clients When You Hate Marketing
04-06-2024
#39: Attracting Clients When You Hate Marketing
Hate marketing? You're not alone! Today we explore actionable strategies and insights on how to attract clients in a way that feels true to you, and ways to market your business that you might even enjoy!TakeawaysMarketing activities that align with personal values and strengths to create an authentic and enjoyable marketing experience.Authentic storytelling and personal connection to build your heart-centred business.Quality over quantity is key in marketing, and consistency is crucial for seeing results from marketing activities.Chapters00:00 Struggling with Marketing Alignment07:40 Tailoring Marketing to Personal Strengths11:47 Authenticity and Storytelling in Marketing12:50 Your Personalised Marketing Blueprint - QuizLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#38: Letโ€™s Reimagine Email Marketing
28-05-2024
#38: Letโ€™s Reimagine Email Marketing
In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.TakeawaysEmail marketing can be done with integrity and authenticity, focusing on building genuine connections and offering value to subscribers.The frequency of emails should strike a balance between staying top of mind and avoiding overwhelming subscribers.Personalization, storytelling, and value-driven content can make email marketing more engaging and less pushy.Open and click-through rates are important metrics to analyze and improve the effectiveness of email campaigns.Growing an email list with authenticity involves offering value in exchange for email addresses and respecting the subscriber's choice to opt-in.Balancing authenticity and sales goals in email marketing involves making genuine offers and prioritizing the client's needs over making a sale.Chapters00:00 Reimagining Email Marketing: Authenticity and Integrity04:19 Best Practices for Engaging Email Marketing09:20 Balancing Frequency and Engagement in Email Campaigns14:02 Growing Your Email List with Authenticity16:32 Improving Open and Click-Through Rates in Email MarketingLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#37: 7 Ways To Move Beyond Social Media For Marketing Impact
21-05-2024
#37: 7 Ways To Move Beyond Social Media For Marketing Impact
In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy that includes multiple platforms and channels. Planning quarterly and executing monthly, as well as prioritizing website improvement, are essential. She also highlights the need to move away from relying solely on social media and to create a strong online presence.TakeawaysUnderstand the behavior of your buyers and bridge the marketing gap to effectively communicate with them.Consistency in content creation is crucial for marketing success.Develop a visibility marketing strategy that includes multiple platforms and channels.Prioritize driving traffic to your website and focus on website improvement.Plan quarterly and execute monthly to stay organized and on track.Move away from relying solely on social media and create a strong online presence.Marketing should be enjoyable and tailored to your business.Chapters00:00 Understanding Buyer Behavior and Bridging the Marketing Gap03:45 Consistency in Content Creation05:35 Developing a Visibility Marketing Strategy09:45 Quarterly Planning and Monthly Execution10:51 Moving Beyond Social Media11:46 Improving Your WebsiteLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
#36: Struggling For Clients? Try this...
14-05-2024
#36: Struggling For Clients? Try this...
In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utilizing client testimonials, and shifting from a competitive mindset to a collaborative one. Consistency in marketing efforts and regular reflection on your business are key to attracting more clients.TakeawaysAlign your offers with your core values and the needs of your ideal clients.Harness the power of storytelling in your marketing to connect with your audience.Build genuine connections and nurture relationships with potential clients.Optimize your online presence, including your website and social media profiles.Utilize client testimonials to build credibility and trust.Shift from a competitive mindset to a collaborative one.Stay consistent with your marketing efforts and regularly reflect on your businessChapters00:00 Introduction: Struggling for Clients in a Slow Economy03:26 Chapter 1: Strategies for Generating Clients in a Slow Economy06:52 Chapter 2: The Power of Storytelling in Marketing09:15 Chapter 3: Building Genuine Connections with Your Audience15:19 Chapter 4: Optimizing Your Online Presence for Client Generation20:35 Chapter 6: Shifting from Competition to Collaboration26:48 Chapter 7: Consistency and Reflection for Client GrowthLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
35: Magic or Strategy.. or both?!
07-05-2024
35: Magic or Strategy.. or both?!
In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead generation. She emphasizes the need for consistent action and execution in each of these areas. Cass also emphasizes the importance of selling solutions and creating a business model that allows for scalability and growth.TakeawaysHaving a clear plan and strategy is essential for business success.Consistent action and execution are key to achieving goals.Messaging and client clarity are crucial for effective marketing.Building an audience and nurturing leads are important for sales.Creating scalable offers and a marketing plan are essential for business growth.Lead generation and putting leads on autopilot can bring consistent new clients.Chapters00:00 Introduction06:30 Goals and Strategy11:13 Lead Generation and Putting Leads on AutopilotLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy
34: Calls That Convert - The Art of Authentic Sales Calls
30-04-2024
34: Calls That Convert - The Art of Authentic Sales Calls
In this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementing a professional follow-up process. She also addresses the pricing dilemma and the importance of tracking leads and following up effectively.TakeawaysAuthentic discovery calls can be genuine and create a win-win for both the entrepreneur and the potential client.Listening more than speaking is crucial during discovery calls to understand the potential client's needs and assess if you are the right fit.Offering ways to work with potential clients is important, whether it's one-on-one, group programs, memberships, or communities.Implementing a professional follow-up process is essential for converting potential clients into actual clients.Having well-defined prices and sticking to them helps overcome the pricing dilemma.Tracking leads and following up effectively increases the chances of converting potential clients.Chapters00:00 Introduction: The Challenge of Authentic Discovery Calls07:39 Chapter 2: Listening More Than Speaking13:13 Chapter 4: The Importance of a Professional Follow-Up ProcessLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  Iโ€™m Cass Duffill and Iโ€™m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy