Category of One

Marissa Brassfield & Mike Koenigs

The most successful, competition-proof and recession-proof leaders have created a brand that is impossible to misunderstand or commoditize. This podcast honors the journey of distinction, uniqueness and impact entrepreneurship. Host Marissa Brassfield interviews successful entrepreneurs, CEOs and investors who have created their own category and legacy. We cover topics like reinventing yourself or your business, client success stories that set you apart from the competition, work-life integration and how you uniquely operate, and leveraging your expertise and superpowers. These are real stories from real business owners. read less
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Exit Rich: M&A Wisdom From the USA’s Top Closer with Michelle Seiler Tucker
22-06-2021
Exit Rich: M&A Wisdom From the USA’s Top Closer with Michelle Seiler Tucker
If you're an entrepreneur looking to sell your business, or an investor looking to expand your portfolio by buying right-fit businesses, this episode is essential viewing. Marissa interviews Michelle Seiler Tucker, Founder and CEO of Seiler Tucker, known as the "USA's Top Closer." You'll hear her perspectives on the current M&A landscape, the keys to building a business that sells, and get an exclusive preview of her upcoming book "Exit Rich: The 6 P Method to Sell Your Business for Huge Profit," publishing June 22.

Episodes

Exit Rich: M&A Wisdom From the USA’s Top Closer with Michelle Seiler Tucker
22-06-2021
Exit Rich: M&A Wisdom From the USA’s Top Closer with Michelle Seiler Tucker
If you're an entrepreneur looking to sell your business, or an investor looking to expand your portfolio by buying right-fit businesses, this episode is essential viewing. Marissa interviews Michelle Seiler Tucker, Founder and CEO of Seiler Tucker, known as the "USA's Top Closer." You'll hear her perspectives on the current M&A landscape, the keys to building a business that sells, and get an exclusive preview of her upcoming book "Exit Rich: The 6 P Method to Sell Your Business for Huge Profit," publishing June 22.
What is a Category of One?
18-06-2021
What is a Category of One?
What is a Category of One? What is the Superpower Accelerator? In our debut episode, Marissa Brassfield interviews Mike Koenigs, a 5-time entrepreneur and master of sales psychology. You'll get a glimpse at how we view branding and differentiation, how and why we help entrepreneurs reinvent their brands and businesses, and the six accelerators we focus on to help create Category of One brands.