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Ep. 82 The Real Story Behind Odd Muse With Aimee Smale

Working Hard, Hardly Working

08-04-2024 • 1 hr 8 mins

It’s safe to say that Aimee Smale has had a whirlwind few years. Aged just 21 she left her job at Asos to found Odd Muse, a fashion brand known for tailoring and sleek silhouettes. She openly admits she had no experience running a business, yet within her first three months, she’d made over £100,000 after her designs captured huge audiences online.


Now, Odd Muse is going from strength to strength, opening their first permanent store in London this year. I can’t wait for you to hear Aimee’s story. If you’re sitting in a full-time job and you’ve ever wanted to set up your own venture - this episode is for you.


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