The SaaS SEO Show

Minuttia

The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too. read less
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Viral Content Strategy with Ryan McCready, Senior Demand Generation Manager at Whimsical #97
6d ago
Viral Content Strategy with Ryan McCready, Senior Demand Generation Manager at Whimsical #97
In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.************************Timestamps:(00:00) - Intro. (01:11) - Who is Ryan McCready? (01:48) - Ryan’s background. (03:18) - What is Whimsical? (05:08) - Important lessons working 5 years at Venngage. (07:34) - How did you cope with and approach competition? (09:29) - Creating content for various media outlets. (11:52) - Is it easy to replicate the same success? (13:11) - Use cases of Pinterest for growth. (14:44) - Insights into what makes a good landing page. (16:15) - Thoughts on social media content. (21:24) - Experiences in teaching content marketing to people. (24:22) - Differences between repurposing and distribution. (26:50) - Ryan’s thoughts on upcoming changes in search. (32:21) - The future of marketing for SaaS companies. (34:29) - Learn more about Ryan and Whimsical and get in touch. (35:34) - Outro.************************Useful Links:Website: https://whimsical.com/Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mccready/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Educate a Technical Audience with Brandon Gubitosa, Senior Content Marketing Manager at Plural #96
23-11-2023
Educate a Technical Audience with Brandon Gubitosa, Senior Content Marketing Manager at Plural #96
In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.************************Timestamps:(00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon’s background. (07:58) - Biggest lessons from working at an agency. (09:36) - Can outsourcing for technical content work? (12:39) - Is there still space for content marketing agencies? (15:32) - How to communicate the value of content. (18:57) - Content strategy at Plural. (20:02) - Unique aspects of technical content. (22:21) - Is the technical audience consuming more content? (24:00) - How to evaluate a writer’s expertise for technical content. (26:24) - How do you ensure that technical elements are accurate? (29:12) - Content promotion and distribution at Plural. (32:33) - Online communities to connect with a technical audience. (34:38) - Brandon’s concerns about changes in search. (36:16) - The future of SaaS content marketing. (39:05) - Learn more about Brandon and Plural and get in touch. (39:56) - Outro************************Useful Links:Website: https://www.plural.sh/Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
The Future of Growth for SaaS Companies with Casey Hill, Senior Growth Manager at ActiveCampaign #95
21-11-2023
The Future of Growth for SaaS Companies with Casey Hill, Senior Growth Manager at ActiveCampaign #95
In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more.************************Timestamps:(00:00) - Intro (01:03) - Who is Casey Hill? (01:46) - Casey’s background. (03:48) - What is institutional consulting? (06:31) - What is ActiveCampaign? (08:40) - Difficulties for SaaS companies in acquiring new customers. (10:30) - Does the LTV and the payback period make sense any longer? (12:40) - Can new companies enter a mature market? (14:46) - Pros and cons of marketing initiatives for established brands. (16:53) - How to stay focused on things that matter. (20:16) - Channels that didn’t work that well. (22:19) - How to get people excited about LinkedIn. (27:15) - Thoughts on organic search. (29:32) - What content types should companies experiment with? (31:30) - Casey’s thoughts on outsourcing. (33:52) - Competition monitoring. (37:37) - Use cases of generative AI. (40:20) - The future of growth for SaaS companies. (44:07) - Learn more about Casey and ActiveCampaign and get in touch. (44:55) - Outro************************Useful Links:Website: https://www.activecampaign.com/Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94
16-11-2023
Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94
In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.************************Timestamps:(00:00) - Intro (01:02) - Who is Mark Rogers? (01:35) - Mark’s background. (03:12) - Challenges working at agencies. (03:59) - What is Freshpaint? (06:22) - Content marketing in the healthcare industry. (10:19) - Will they cover topics not directly related to the product? (11:44) - Quick wins approach in content marketing. (13:47) - Challenges in understanding the vertical. (14:55) - Main pillars of Freshpaint’s content strategy. (17:11) - Why is Mark not focusing on SEO at Freshpaint? (20:30) - Thoughts on content distribution. (26:02) - How to measure the effectiveness of content programs. (28:46) - Mark’s content briefing process. (31:17) - Best use cases of AI. (34:11) - The future of content marketing. (35:41) - Learn more about Mark and Freshpaint and get in touch. (36:31) - Outro************************Useful Links:Website: https://www.freshpaint.io/Mark on LinkedIn: https://www.linkedin.com/in/markrogers88/************************Stay Tuned:► Website: https://minuttia.com► LinkedIn: https://bit.ly/2DHaJNr► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Media Consumption & New Types of Content with Chris Anderson, VP, Head of Content at GreenSlate #88
17-10-2023
Media Consumption & New Types of Content with Chris Anderson, VP, Head of Content at GreenSlate #88
In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.************************Timestamps:(00:00) - Intro (01:45) - Who is Chris Anderson? (02:38) - Chris’ background. (05:15) - How's life in Asia? (06:56) - What is GreenSlate? (08:36) - Differences between traditional businesses and SaaS. (11:18) - Chris learnings as Managing Editor at Gong. (14:40) - How do you maintain consistency on multiple content initiatives? (16:28) - Chris' role at GreenSlate. (18:53) - GreenSlate’s content strategy. (20:24) - Building company’s presence on LinkedIn. (21:41) - Brand within a brand. (26:08) - Thoughts on leveraging SEO at GreenSlate. (29:00) - Chris' thoughts on AI and practical use cases. (35:00) - Will SGE affect the traffic of sites? (36:49) - Media consumption and new types of content. (40:01) - Importance of content quality. (43:14) - The future of content marketing for SaaS companies. (46:12) - Use cases of TikTok for B2B. (47:16) - Learn more about Chris and GreenSlate and get in touch.************************Useful Links:Website: https://gslate.com/Chris on LinkedIn: https://www.linkedin.com/in/chris77/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Successful Content Programs with Melanie Broder, Content Marketing Consultant #87
12-09-2023
Successful Content Programs with Melanie Broder, Content Marketing Consultant #87
In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder,  Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.************************Timestamps:(00:00) - Intro (01:46) - Who is Melanie Broder? (02:11) - Melanie’s background. (04:19) - What makes a content program successful? (05:44) - How to communicate the value of content marketing? (09:19) - Mistakes SaaS companies make to their content program. (11:53) - Unbusted the myth of word count. (14:25) - Will the blog remain an important channel in the future? (17:28) - Different content types beyond SEO content. (20:38) - Thoughts on content created to showcase thought leadership. (23:41) - Should content that indicates thought leadership be outsourced? (27:27) - Melanie’s thoughts on the extra ‘E’ from E-E-A-T. (32:14) - Thoughts on AI content. (35:57) - The future of SaaS companies regarding content marketing and SEO. (37:54) - Learn more about Melanie and get in touch. (38:23) - Outro************************Useful Links:Website: https://www.melaniebroder.com/Melanie on LinkedIn: https://www.linkedin.com/in/melaniebroder/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!
Media Singulars #Solos
05-09-2023
Media Singulars #Solos
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies.************************Timestamps:(00:00) - Intro (01:44) - Episode overview. (02:37) - Media Singular concept. (03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy. (04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies. (05:14) - Characteristic #3: Media Singulars have a unique name. (05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic. (06:19) - Characteristic #5: Media Singulars have media personalities behind them. (08:31) - Media Singular examples. (09:33) - Example #1: HubSpot & The Hustle. (11:20) - Example #2: Paddle & ProfitWell. (13:37) - Example #3: Mailchimp & Courier Media. (15:13) - Example #4: SEMrush & Traffic Think Tank. (16:34) - Example #5: Drift & Seeking Wisdom. (17:58) - Wrapping up. (18:36) - Outro************************Useful Links:Minuttia’s Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
The main pillars of Hubspot’s SEO strategy with Bianca Anderson, SEO Strategist at HubSpot #84
25-07-2023
The main pillars of Hubspot’s SEO strategy with Bianca Anderson, SEO Strategist at HubSpot #84
In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..************************Timestamps:(00:00) - Intro (02:07) - Who is Bianca Anderson? (02:52) - Bianca’s background. (05:25) - Is there a future for SEO? (07:44) - What is Hubspot? (09:40) - Is Hubspot’s inbound marketing playbook still effective? (11:27) - The main pillars of Hubspot’s EN blog SEO strategy. (15:30) - How is Hubspot preparing for upcoming changes in search? (20:00) - Thoughts on search perspectives and E-E-A-T. (21:58) - Maintaining Hubspot’s content inventory. (27:04) - The ‘Heavy Hitter’ process for optimizing blog posts. (29:28) - How to analyze Google’s Algorithm updates? (33:46) - Thoughts on Google SGE. (37:10) - Best use cases of Generative AI. (41:08) - Bianca’s thoughts on SaaS SEO. (43:45) - Learn more about Bianca and Hubspot and get in touch. (44:52) - Outro************************Useful Links:Website: https://www.hubspot.com/Bianca on LinkedIn: https://www.linkedin.com/in/bianca-anderson/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!