will.i.am on AI — and the future of creativity

WorkLife with Adam Grant

12-03-2024 • 31 mins

You may know will.i.am as the seven-time Grammy Award-winning singer, songwriter, producer, and frontman of The Black Eyed Peas. But his interests beyond music have also taken him down a surprising and creative path — from serving as the director of creative innovation at Intel, to becoming the first artist to stream a song from the surface of Mars, to hosting the first radio show with an AI co-host. Adam asks about will.i.am’s creative process and digs into how he turns his expansive ideas into reality. will.i.am also shares his hopes and fears about the future of technology and entertainment, and the two debate what AI can and can’t do for human creativity.

Transcripts for ReThinking are available at go.ted.com/RWAGscripts