Spark! with Shereen

Shereen Abdulla

The Spark! with Shereen podcast show amplifies the voices of the Middle East startup ecosystem. Join Shereen Abdulla as she interviews government officials, entrepreneurs, and investors and about technology and innovation trends. This show was recorded in 2020 and 2021. The information provided is current as of the time of recording each episode. Shereen Abdulla produces business and finance content out of Spark! Studios in Dubai. read less
BusinessBusiness

Episodes

Building HealthTech startups in Egypt
03-05-2021
Building HealthTech startups in Egypt
In our latest episode, we sit down with Rasha Rady who's the co-founder and COO of Chefaa, a pharmacy platform that helps patients order, schedule, and have medicine delivered to consumers' doorsteps. Rasha is a pediatrician, by background, who got out of her comfort zone and into the entrepreneurship world to serve more patients and have a larger impact on the community.Together we discuss:Benefits of building online apps to serve your customers betterHow to retain customers through subscription modelsUnderstanding and applying consumer preferences to e-commerce platforms Dynamics of the Egyptian ecosystem to consider when building a local startupI'm working with a fab team from The London School of Economics and Political Science (LSE) to help refine Spark!'s value proposition and marketing strategy. We've set up a short survey that takes less than 10 minutes to fill out, check it out here.Want to read the episode instead? Access the show notes here.Feel like socializing? Connect with us on Instagram and Linkedin.Subscribe to our newsletter on our website.Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.comPodcasts hosted by @shereenabdulla.Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.
Digitizing and collecting retail data
18-04-2021
Digitizing and collecting retail data
In our latest episode, we sit down with Myriam Awad who's the founder and CEO of PotPay (formerly Bakala), a startup on a mission to digitize offline retail data. As an organization that digitizes offline retail data, PotPay's business model is B2B2C. They work with retailers and brands with their main audience being Fast-Moving Consumer Goods (FMCGs). Myriam has led the creation of long-term strategies, crafted marketing and sales agendas, grew products, and built winning teams — all resulting in best-in-class management and a proven track record of delivering value.  Together we discuss:How to appeal to your target audienceThe process of collecting demographic dataThe sales process to find B2B customers in the retail industryExpanding into technologically developed marketsWant to read the episode instead? Access the show notes here.Feel like socializing? Connect with us on Instagram and Linkedin.Subscribe to our newsletter on our website.Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.comPodcasts hosted by @shereenabdulla.Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.
Applying 3D printing, VR, and gamification in healthcare
10-01-2021
Applying 3D printing, VR, and gamification in healthcare
In our latest episode, we sit with Mohamed Dhaouafi to discuss how he is bringing 3D printing, VR, and gamification technologies to healthcare. More specifically, through his company CURE BIONICS, based in Tunis, he builds bionic prosthetics and therapeutic solutions using these technologies. Mohamed is a 2020 FORBES Middle East 30 Under 30, a 2020 MIT Technology Review 35 under 35 Innovator, and a 2019 Obama Foundation Africa Leader - super impressive, right? To top it all off, he started his business from scratch.Together we discuss:How to launch a hardware-based product from MVP to market3D printing, VR, and gamification applications in the prosthetics marketDistribution models to scale hardware-based businessesVarious uses of 3d printing in healthcare and beyond!Want to read the episode instead? Access the show notes here.Feel like socializing? Connect with us on Instagram and Linkedin.Subscribe to our newsletter on our website.Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.comPodcasts hosted by @shereenabdulla.Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.