Today we interrogate the idea of creativity. My guest, Oli Mould, says 21st Century capitalism has redefined creativity from being a power to create something from nothing to the ability to create new products for markets. Creativity, in other words, feeds capitalism’s own growth. Students and workers alike are told they must be entrepreneurial and flexible to survive the global economy. We are told businesses and governments seek out these character traits. In effect, the power to create has become an individual characteristic that can be traded and exploited. Oli Mould is a human geographer based at Royal Holloway, University of London. He argues for a creativity that forges entirely new ways of societal organization. His new book, Against Creativity, published by Verso, goes on sale tomorrow. Oli Mould works at Royal Holloway, University of London. His new book is Against Creativity. http://www.freshedpodcast.com/olimould/