Employer Branding – Attracting and Retaining Talent in a Competitive Market

Brandwidth® Big Ideas on Small Business Marketing

08-11-2023 • 50 mins

Summary: In this episode of “The Brandwidth Podcast,” Dean Millson and Sam McEwin discuss the importance of employer branding in today’s competitive job market. They explain that employer branding is not a separate brand from the company brand but a different expression of it. The key to successful employer branding is understanding the target audience,...