How social media impacts property investors

In this episode of The Smart Property Investment Show, host Phil Tarrant sits down with Lachlan Vidler from Atlas Property Group to discuss the shifting roles of a modern CEO, which now involves not only managing a business but also becoming a content creator.

The duo talk about the role of social media for property investors and industry professionals, and remind listeners how platforms like Instagram and TikTok have created a curated image of success that often doesn’t reflect reality.

Lachlan points out that some people view social media as the truth and compare their success to others.

However, the reality is often far from what is portrayed, especially in property investment, where the content can be misleading, notably for the younger generation, which will see a social media ban put into place for Australians under 16 years old.

Additionally, the co-hosts reflect upon their portfolio decisions in 2024 and what their focus will be in 2025.

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