26-08-2024
Advancing CX Through Emotions, Employees, and AI with Greg Melia, CXPA CEO
CX is everyone's responsibility!
Greg Melia, CEO of CXPA, joined Matt Egol on the CX & Culture Connection Podcast to share his insights as he shares powerful strategies for creating emotionally resonant experiences. Customer experience is more than just metrics, it's about understanding and shaping emotions.
The latest episode is out now! Click the link to watch here: https://youtu.be/9Akp98HJ_Oc
#CustomerExperience #BusinessGrowth #Innovation #CX #AI #EmployeeExperience #CustomerCentric #Emotions #ExperienceDesign
0:00 – Preview of Episode
0:17 – Intro of Podcast and guest Greg Melia
1:13 – Key advances and how CX professionals drive impact in the organizations
5:00 – The Importance of value, emotion, and technology in Customer Experience Design
6:06 – Importance of Emotion within the system of metrics
13:31 – Understanding and enhancing customer experience through personas and journeys
19:11 – The role and impact of Customer Experience Professionals
23:59 – The Importance and Challenges of Customer Experience (CX): Strategy, Culture, and AI
31:51 – Exploring the intersection of AI and customer experience
38:08 – Leadership, culture, and change management
42:03 – Closing
📌Podcast Website: https://www.cxandcultureconnection.com
📌Linkedin Personal: https://www.linkedin.com/in/matthewegol/
📌Linkedin Business: https://www.linkedin.com/company/journeysparkconsulting/
📌Website: https://www.journeysparkconsulting.com/
📌Facebook: https://www.facebook.com/profile.php?id=100094736604400
📌Spotify: https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM
📌Amazon Podcast: https://music.amazon.com/podcasts/75160650-c68a-4fa8-9ddc-3429d94bd02e/the-cx-and-culture-connection-podcast-with-host-matt-egol-of-journeyspark-consultants
📌Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lNjJiZGM5OC9wb2RjYXN0L3Jzcw
📌IHeartRadio: https://www.iheart.com/podcast/269-the-cx-and-culture-connect-120241285/
📌RadioPublic: https://radiopublic.com/the-cx-and-culture-connection-pod-Ww1eeX
More about Matt Egol and JourneySpark Consulting:
Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting
A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.
Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.
Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.
#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity