Social Media Manager Confidential

Shanté Gorman, Mentor for Social Media Managers

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that's me) and my guests will share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business. We're dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You'll learn, you'll laugh, and you'll leave each episode inspired. I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own. You can follow me on Instagram, TikTok, and YouTube at @sugarpunchmarketing, and join the free private community of Punchies, head to community.sugarpunchmarketing.com. read less
BusinessBusiness

Episodes

69. How to Create a Social Media Report with KPIs (Key Performance Indicators)
6d ago
69. How to Create a Social Media Report with KPIs (Key Performance Indicators)
Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered! In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some manual work may be required. So, let’s dive in and take your social media management skills to the next level with these actionable tips.Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode69💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community69🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi69🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients69🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop69🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing♥️ Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
68. Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know
15-03-2024
68. Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know
Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret? Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email strategies to elevate their brand and grow their communities. She is here to share her hacks on setting boundaries and sticking to them! Becca shares her journey from freelancer to marketing agency and the complimentary services she now offers. We discuss boundary hacks that are essential for social media managers to combat burnout and maintain a healthy work-life balance. Plus, Becca will spill the beans on her go-to apps that make enforcing these boundaries a breeze.Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode68💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community68🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi68🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients68🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop68♥️ Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
67. Gina Knox on: Scaling Your Business to $4k, $10k, & $100k Months
08-03-2024
67. Gina Knox on: Scaling Your Business to $4k, $10k, & $100k Months
Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity to sit down with finance coach Gina Knox, where she spills all the financial tea! Join us as Gina tells us the secrets of going from $2k a month to $4k to $10k and beyond. She shares the secrets to building both personal and professional wealth, even at the same time! Plus, she discusses the most common money problems she faces with small business owners everywhere, a few tips on how to solve them, and why business owners should never feel guilty for having inconsistent cash flow. If you’re ready to overcome your money obstacles and start focusing on your personal and business wealth, then this episode is for you. Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode67💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community67🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi67🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients67🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop67♥️ Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
66. What To Do If Getting Content From A Client Is Difficult
01-03-2024
66. What To Do If Getting Content From A Client Is Difficult
Are you finding it challenging to get content from your clients? From one social media manager to another, you are not alone. In this episode, I'll walk you through effective strategies to navigate this issue.I'll share practical advice that you can start applying right away, including leveraging existing client resources and navigating client collaboration. I will also reassure you that you need to be an expert in social media, not your client’s industry and how to have that conversation. So, are you ready to find out more? Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode66💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community66🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi66🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients66🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop66♥️ Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
65. Q&A with Shanté: Clients Who Don't Listen, What To Do If You Aren't Seeing Results, etc.
23-02-2024
65. Q&A with Shanté: Clients Who Don't Listen, What To Do If You Aren't Seeing Results, etc.
Get ready for a Q&A with me with a little twist! It’s been a while since I’ve done a Q&A, so I thought I would answer your questions completely off the cuff! So what are we talking about? I’ll be tackling questions from handling clients who buy likes and engagement to sharing invaluable tips for improving your mindset during the client acquisition process. We'll explore effective communication tactics for handling non-cooperative clients and discuss the best platforms for payment processing that I personally recommend.Don’t miss your chance to hear the answers to questions that come straight from other social media managers, just like you. Let’s dive in!Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode65💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community65🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi65🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients65🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop65♥️ Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
64. Andréa Jones on: The Strategy Behind Working With Clients Like Rachel Rodgers
16-02-2024
64. Andréa Jones on: The Strategy Behind Working With Clients Like Rachel Rodgers
Ever wondered how top social media agencies consistently land those dream clients that everyone talks about? I've always been curious, too, and I had the opportunity to sit down with Andréa Jones, and we explored her strategies for attracting high-profile clients, including her experience working with clients like Rachel Rodgers. Andrea is the founder of OnlineDrea and a social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media. In this episode, Andréa reveals the secrets to growing a successful agency and attracting clients you've always dreamed of working with. This episode is full of golden nuggets. Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode64💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community64🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi64🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients64🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop64♥️ Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
63. Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager
09-02-2024
63. Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager
Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager.As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ including Camila Cabello and Britney Spears. Her accolades include Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.So how did she do it, and how can you follow in her footsteps? Cassie is here to spill the secrets on landing a celebrity as a social media client. Are you ready to add a celebrity social media client to your portfolio? Let’s dive in!Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode63Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community63Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi63Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients63Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop63Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
62. Shannon McKinstrie on: "Social Media Management" is Dead
02-02-2024
62. Shannon McKinstrie on: "Social Media Management" is Dead
Social media management is dead. Yep, that’s what we said. To unpack this statement, I’ve brought back my first-ever podcast guest, Shannon McKinstrie, who is a fellow social media manager and long-time friend. Shannon is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out.While the concept of social media management isn't exactly 'dead,' it's definitely undergone significant changes in the past three years. In this episode, we'll explore what these changes mean for you and how to adapt to stay ahead in the game. Let’s dive in! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode62Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community62Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi62Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients62Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop62Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
60. How to Actually Get Clients as a Social Media Manager in 2024
19-01-2024
60. How to Actually Get Clients as a Social Media Manager in 2024
Are you tired of the winter months leaving your social media management business strapped for cash? Want to splurge on holiday gifts or pay off bills but feel like December and January are holding you back? Well, I've got the solution for you!As a seasoned social media manager with over five years of experience, I understand the challenges of the slow months and how to overcome them. In this episode, I'll reveal powerful client acquisition strategies that will fill your wallet, both now and in the long run.Don't let the slow months bring you down, and don't let your experience level hold you back from earning extra cash when you need it most. Tune in to discover the secrets to keeping your business thriving, even when it feels like clients are nowhere to be found.Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode60Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community60Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi60Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients60Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop60Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
59. What You Need To Change In Your Social Media Management Business For 2024
12-01-2024
59. What You Need To Change In Your Social Media Management Business For 2024
Are you cringing whenever you hear of a new platform update or change? Are you concerned about maintaining and growing your social media management business in 2024? I've got just the solution you need.In this episode, I'll be revealing key strategies and the one no-fluff change you need to make to ensure your social media management business doesn't just survive but thrives in 2024. Don't let the rapid changes and updates intimidate you. Tune in to discover how to stay ahead of the curve and achieve your business goals.Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode59Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community59Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi59Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients59Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop59Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
57. Yasmine Salem Hamden on: TOP Must-Haves for Social Media Marketing Contracts To Avoid Sticky Legal Situations
29-12-2023
57. Yasmine Salem Hamden on: TOP Must-Haves for Social Media Marketing Contracts To Avoid Sticky Legal Situations
Think starting as a social media manager is all about branding and client acquisition? Think again. The real starting point? Getting your legal basics right, especially contracts. While it might not be as flashy as other aspects, overlooking legalities can lead to serious issues down the line. That's why I brought in Yasmine Salem Hamden, an award-winning entrepreneur and intellectual property attorney from Dallas, Texas.Through her business coachesandcompany.com, Yasmine is revolutionizing legal support for entrepreneurs, by offering plug-and-play legal solutions and lawyer-created business contracts without the hefty law firm fees. Get ready to take notes as Yasmine shares invaluable legal insights and tips including common contract mistakes, how to handle clients who bail on contracts, the ins and outs of hiring account managers, avoiding infringement issues, and even how to handle legal matters for your clients. Whether you're just starting out or looking to solidify your existing social media business, this episode is packed with the legal know-how you need. Don't miss out on these essential legal golden nuggets – it's a conversation that could redefine the way you manage your business.Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode57Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community57Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi57Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients57Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop57Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
56. Fi Simler on: How Trauma Can Impact Our Business (& How To Navigate It)
22-12-2023
56. Fi Simler on: How Trauma Can Impact Our Business (& How To Navigate It)
If there's one word to describe the journey of entrepreneurship and social media management, it’s 'HARD.' That's exactly why advocating for mental health and self-care is crucial in this high-pressure environment. I could think of no one better than Fi Simler, a trauma-informed business coach, to dive into this topic and shed some light on trauma.Fi is a marketing world veteran and hustle-culture dropout who knows taking your marketing and sales seriously means responding with trust instead of being seduced by the latest viral trend. Armed with her belief that you CAN have a thriving business without bypassing your humanity, she is full of actionable insights.Join us in this episode as we explore the depths of overcoming trauma in the business world. Fi opens up about the importance of acknowledging and navigating trauma, especially in a field as dynamic as social media management. She delves into the challenges of maintaining visibility in the industry while managing scope creep and how to stay emotionally and mentally resilient. It's more than just an interview; it's an invitation to rethink how we approach our work and lives.Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode56Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community56Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi-56Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients56Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop56Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
55. Caroline Langdon on the Marketer's Secret Weapon: Curiosity & Storytelling
15-12-2023
55. Caroline Langdon on the Marketer's Secret Weapon: Curiosity & Storytelling
Does ‘storytelling in content marketing' bring fairytales and 'Once Upon A Time' to mind? You aren’t alone, as this is what used to come to mind for our guest, Caroline Langdon, who has now mastered the art of storytelling in content. Her journey is unique – starting in speech pathology, transitioning to a social media manager, and now leading a team at her agency, Impact Media. Caroline's diverse background offers valuable insights for anyone looking to enhance their social media presence through storytelling. In this episode, we chat about how storytelling can elevate your content, creating connections with your audience that go beyond the screen. We also reveal our top book recommendations for marketers, packed with insights to revolutionize your approach. Join us as we dive into the world of storytelling in marketing – it's an episode filled with practical tips and insights that are not to be missed! Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode55Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community55Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi55Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clienst55Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop55Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
54. Brianna Rojao on: Nobody On Social Media Has Their Sh*T Together
08-12-2023
54. Brianna Rojao on: Nobody On Social Media Has Their Sh*T Together
Ever look at social media and feel like everyone else has it all figured out? Join me as I debunk this myth with Brianna Rojao, who had a revealing moment after sharing an authentic story on Instagram. It led her to a powerful realization: nobody on social media really has their sh*t together.Brianna isn't just any social media manager. She values deep, long-term relationships with her clients, focusing on a journey that goes beyond mere content creation. Her transition from a college student to running her own business was driven by a desire to teach and influence, but on her own terms. In this episode, Brianna shares her unique insights into the often misleading world of social media and how understanding this can change our approach to content and authenticity.Tune in to hear Brianna's story and learn why being real trumps being perfect on social media.Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode54Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community54Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi54Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients54Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop54Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
53. Joseph Rubelli on: The Realities of Influencer Marketing and Shady Strategies
01-12-2023
53. Joseph Rubelli on: The Realities of Influencer Marketing and Shady Strategies
Thinking of jumping into influencer marketing? It's more than just glitz and glamour - there's a whole other side to it! To dive into this topic, I caught up with Joseph Rubelli, the mastermind behind Rubelli Digital, a creative marketing agency that's a force in branding, coaching, and social media management. Joseph's journey through the fast-paced world of corporate London, working with major beauty brands, has equipped him with insider knowledge of influencer marketing like no other. His diverse roles ranging from social media executive to influencer marketing manager, have given him a 360-degree view of the industry.Get ready for an eye-opening interview where we unveil the nitty-gritty of influencer marketing where we talk about how to handle clients who want to try influencer marketing but don’t really understand it. We also dive into the realities of marketing from telling a story to tone of voice. Things also get juicy when we dive into the gaslighting that happens online. This episode is packed with insights you won't find anywhere else – I can’t wait for you to listen!Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode-53Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community53Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi53Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients53Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop53Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
52. Diana Jakubcova on: Creating A Premium Client Experience
24-11-2023
52. Diana Jakubcova on: Creating A Premium Client Experience
Think your marketing and branding are the key to six-figure success? The online world can often blur the lines of what it takes to scale, but I’m going to let you know the true game-changer: a premium client experience. And in this episode, I sit down with Diana Jakubcova, to dive into what this actually means.Diana has over four years of experience in the digital industry and has cultivated a holistic approach to branding deeply rooted in her unique insights gleaned from her extensive background in the fashion and marketing industries. Her signature approach was subsequently the birth of the brand-building powerhouse: Deeply Rooted Studio. Empowering visionary founders to elevate their brands into premium brand experiences.Our conversation dives into working with high-calibre clients and the elements that define a premium client experience. But that's not all — for those at the beginning of their branding journey, Diana offers a treasure trove of advice. Can't stretch to a branding expert just yet? No problem. Diana's tips will guide you to elevate your brand independently. So buckle up as we explore the secrets of turning businesses into unforgettable premium experiences. Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode52Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community52Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi52Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients52Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop52Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
51. The 2 Things You Need To Do Before You Build A Social Media Agency with Sam Marcellino
17-11-2023
51. The 2 Things You Need To Do Before You Build A Social Media Agency with Sam Marcellino
Ever dreamed of transforming your solo gig into a thriving social media agency? Ready to expand and bring a team on board? Hold up! Before you make the leap, tune into this must-listen episode featuring the incredible Sam Marcellino.As the Senior Strategist at SGS Media, Sam not only has a gift for nurturing engaged online communities, but she also turned her passion into a successful digital media agency. After spending 12 years as a stay-at-home mom, Sam returned to school to complete her bachelor's degree in business, immersing herself in the dynamic world of digital marketing— and becoming intrigued by how it blends art and science. Now, she's spilling the beans on how she built her social media agency from the ground up. We go deep into the nitty-gritty of starting out as a solo social media manager and then strategically growing a team to create a thriving agency. We discuss the keys to assembling a seamless team that operates like a well-oiled machine. Plus, we don't hold back on sharing our own trials and tribulations, the highs and lows, and the reality of running an agency. Don't miss out on these invaluable insights!Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode51Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community51Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi51Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients51Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop51Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
50. What Should Your Social Media Manager Brand Be?
10-11-2023
50. What Should Your Social Media Manager Brand Be?
Have you ever found yourself stuck between rushing and overthinking when it comes to nailing down your branding as a social media manager? If so, you're not alone, and this is the episode you've been waiting for!In today's show, I'm breaking down the essentials of what you need to consider when developing your unique brand as a social media manager. From choosing the right business name to perfecting your visual elements like logos, color palettes, and fonts, I've got you covered. I'll also dive into the emotions and feelings your brand should evoke when people interact with it online.Forget the endless mood boards and second-guessing; I've got your back! Tune in, and let's get your brand polished and ready to shine in the crowded world of social media. Let's go!Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode50Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community50Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi50Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients50Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop50Let’s be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!