Design Your Life podcast Episode 016 with Vince Frost in conversation with Aussie-made-global icons Dare Jennings and Carby Tuckwell, founders of cult brand Deus ex Machina.
Dare, founder of quintessential Aussie surf brand Mambo, and Carby, former creative director of Moon Design, launched Deus ex Machina into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that ‘doing something’ is more fun than just ‘owning something’. Deus ex Machina (Day-us ex Mack-in-er; meaning ‘God from the machine’ in Latin) is a step bigger than a brand: it’s a culture. The pair’s openness and enthusiasm strike a chord with people, wherever they are, to celebrate a culture of creativity.
In this episode, Dare and Carby relive the moment when they walked away from their highly successful careers, to launch something completely untested and daring. Here, the pair share their journey from what was just an idea to a now thriving global brand, and the secret to living their philosophy of success where: “there’s no ‘right way’ to do individualism, it’s all the same juice.”
Stay tuned for Episode 017 featuring Illustrator and Founder of The Design Kids, Frankie Ratford.
Deus ex Machina
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